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Miami is fertile ground for world-class product design

By Gessica Tortolano

GessicaWith 20 yrs of experience building and leading User Experience (UX) teams from Boston to Silicon Valley on projects for Google, Facebook, Gap, Samsung and other exciting brands, I am bringing my expertise back to South Florida as head instructor of UX/UI Immersive, an intensive 8-week program at Miami’s Wyncode Academy.

UX is about solving real problems and addressing pain points, not just making something cool as a product or a feature. It is about storytelling, screen composition and clear paths to completion, while removing friction, not just rearranging elements on a screen. As a problem solving framework, UX puts the user at the heart of the process. It results in a better experience thereby producing better products.

With IOT, voice user interfaces, the blend of digital and physical experiences, and new devices entering the market daily, it is critical to realize a connected, holistic experience.

Miami is a beloved vacation destination, but I truly believe it is so much more. A creative and diverse culture like Miami’s is fertile ground for world-class design. This program will help nurture a new generation of product designers who will lead the charge in quality design in our ecosystem.

As a former resident of Miami, I worked with aspiring designers through community initiatives at University of Miami, IT Women, Honey Shine Inc., and Urgent Inc. I was overwhelmed and humbled by their interest in UX, it was palpable.

Since the beginning of my career I’ve worked with many of the world’s biggest brands, including Burger King, Instagram, IBM, the NBA, Chrysler, Coca-Cola, GM, Norwegian Cruise Lines and Carnival Cruise Lines.

It is after all these years, and diverse experiences that I am compelled to share and teach my expertise. I recall telling Johanna Mikkola, co-founder of Wyncode, it was time for me to foster a new generation of designers. Together with Wyncode that is what we will do.

It was clear, I had to partner with a school that was just as committed to quality in their programs as I was about design. I had to ensure the future UX designer would marry their skills with a methodology.

In the valley, large brands are anxious to blur the lines between physical and digital. They are running experiments and adopting Design Thinking, a human-centered methodology that reveals truths about how confident we are in a feature or product.

Product designers grasp the importance of being flexible, nimble, and are experts in team inertia and momentum. Most will hone their skills, but with a solid foundation, they can own end-to-end product development.

The Googles and Facebooks are looking for agility and iteration. Value over deliverables became my world and I am thrilled to help build an ecosystem rich with designers who practice true product development.

Curious to learn more? Join us at our UX/UI Design Workshop: Bridging The Physical & Digital World event December 7, 2018 7:00 - 9:00 PM. Classes start Jan. 22, 2018 Program details at wyncode.co or email weare@wyncode.co

Gessica Tortolano will be head instructor of  of UX/UI Immersive, an intensive 8-week program at Miami’s Wyncode Academy.

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