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Perry Ellis International, The LAB Miami and AGP team up for fashion pitch opportunity

Startups and suits don’t mix – or is that changing? New opportunities linking startups and Corporate America are beginning to grow in South Florida.

And if you are a fashion-tech, ecommerce or retail entrepreneur, this new pitching opportunity may be for you. Miami-based Perry Ellis International, a leading multi-billion dollar apparel designer, distributor and licensor, is teaming up with The LAB Miami’s venture builder, LAB Ventures, and angel network AGP Miami to launch Pitch to PERY (Perry Ellis International’s stock symbol), a search for the next great startup revolutionizing the fashion, e-commerce and retail industries.

Pitch to PERY is focused on finding novel solutions to some of retail’s biggest opportunities. Some of these could be driving brand awareness, increasing e-commerce sales, enhancing consumer in-store experience, and introducing new Internet of Things (IoT) products to PEI’s roster of brands, which include Perry Ellis®, An Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Cubavera®, Callaway® and Peony & Me®.  Building on the momentum of the company’s 50th anniversary, Pitch to PERY is part of a broader future-focused approach, which seeks to apply a digital mindset, technology and product innovation to PEI’s family of brands, the company said.

 "Our vision is to continue embracing our entrepreneurial spirit, foster our ability to adapt to change and integrate technology into our business strategy,” said Oscar Feldenkreis, CEO and President of Perry Ellis International, in a news release.

Through the competition, startups and entrepreneurs will receive private pitch-coaching from LAB Ventures, spend a day at PEI’s headquarters and ultimately, pitch their ideas in person to PEI executives during the Pitch to PERY Finals Night in March. The winning team will work with PEI and The LAB Miami to develop and implement a pilot program for their respective product or service, and have an opportunity to earn a long-term contract with PEI.

“When we started LAB Ventures our idea was always to try to build a bridge between corporations looking for external sources of innovation and startups looking for customers.  The one thing an early stage startup needs even more than investment capital is a marquee reference customer.” Said Thomas “Tigre” Wenrich, CEO of The LAB Miami and LAB Ventures.    “So when Perry Ellis International told us they wanted to meet local startups that might be able to provide technology relevant to their business, we jumped at the chance to help.”

Applicants are encouraged to attend The Future of Tech & Pitch to PERY Launch Night at The LAB Miami’s Wynwood offices on the evening of Wednesday, January 24 to meet executives from Perry Ellis International and learn specific details about the challenges they are looking to solve. The event will also feature a panel discussion with industry experts about where the worlds of fashion and retail are heading, and how startups can work with large corporations.

Applicants should preferably be companies with demonstrated proof-of-concepts, established client base and preliminary funding. To apply and learn more, visit: http://www.pitchtopery.com or visit the Pitch to PERY event page HERE.

It isn’t surprising to Wenrich that the Pitch to Pery Launch Night is already seeing a lot of signups on Eventbrite.

It’s part of a larger mission at The LAB to connect startups and corporations. Last year, LAB Ventures worked with Visa and Finnovista on the first annual Visa Everywhere startup search for the Latin America region, and coming up on Feb. 12, LAB Ventures will be present the finals of its TravelTech pitch competition at the Future of Travel Summit (www.FutureOfTravel.Miami).  That is another event that brings together not only startups and investors in TravelTech, but also corporate executives from the traditional travel companies, Wenrich said.

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