By Nancy Dahlberg / firstname.lastname@example.org
One year ago, Mary Biggins launched MealPal, a subscription restaurant lunch service, in the Brickell area of Miami, and quickly expanded to Boston, New York and four other U.S. cities. On Wednesday, Biggins announced the startup is jumping across the pond to London, its first international expansion, and it has raised $15 million in venture capital to fund its growth.
The Series A financing round was led by Comcast Ventures, the venture capital affiliate of Comcast Corp., with participation from Bessemer Venture Partners, Haystack Partners, NextView Ventures and Miami-based Krillion Ventures, said Biggins, who co-founded the Miami-based company with Katie Ghelli (both are pictured above).
“MealPal has built an exciting business in the huge, but overlooked meal takeout space, using technology to create a win-win for consumers and restaurants,” said Daniel Gulati of Comcast Ventures, in a statement. “Their early traction has been outstanding.”
In the markets it serves, Miami-based MealPal offers hundreds of affordable and curated local restaurant lunch options to its members near where they work or live for a flat, monthly fee. Every weekday, members can browse the curated list of offerings on MealPal’s website or app and pre-order the night before or in the morning and then skip the takeout line. For restaurants, it can increase revenue and exposure. In London, it launched with 125 restaurants.
With London, the tech-enabled subscription meal service is now in eight cities, including San Francisco, Washington DC, Chicago and Philadelphia. The service has facilitated more than 1 million reservations for lunch – doubling its total in the last four months – and has thousands of restaurants on the platform, said Biggins, who previously co-founded ClassPass, which offers fitness classes by subscription.
In September, the company rebranded from MealPass to MealPal and introduced “Pal,” a smart bot that uses artificial intelligence to make reserving lunch easier and more personalized. “Pal will know if you like big lunches or small lunches, if you like cheese, if you like meat or are a vegetarian, if you likes beets, etc, so it can make really good recommendations to you,” Biggins said then.
Now? “We’ve captured preference data for hundreds of thousands of meals at this point with Pal,” Biggins said on Wednesday.
MealPal has about 45 employees, most of them in its biggest market, New York. Although Biggins travels a great deal between all MealPal locations, she and her Miami team are based at Building.co. Krillion Ventures also participated in MealPal’s seed funding round.
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