December 27, 2017

Buzzfeed and NBCUniversal discuss the future of digital advertising in the age of Google, Facebook

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Two leaders of the international expansion of some of the world’s largest and fastest growing media companies spoke in Miami about the strategic importance of their growing digital audiences overseas, particularly in Latin America. Top sales executives from NBCUniversal and Buzzfeed met before a packed audience at Venture Café Miami this month to discuss the challenge of growing their digital advertising business at a time of growing industry domination by Facebook and Google.

Silvia Bruegger of NBCUniversal said Latin America is a growth market for digital ads. Forty percent of NBC’s online video views of English-language content, such as Saturday Night Live and The Tonight Show Starring Jimmy Fallon, actually comes from audiences in Latin America. These Latin American viewers account for 1.9 billion video views a year on YouTube.

“There is a sophistication of the audience in Latin America, of Colombians and Brazilians and Mexicans,” said Silvia Bruegger of Latin America TV and Digital Advertising Solutions at NBCUniversal. “They are curious to know what’s going on in the U.S. And they want snackable content they can watch on their phones.”

Bruegger said that NBCUniversal, which owns dozens of television networks and film studios, is exploring new ways to deliver digital advertising to the underserved market in Latin America. For example, NBCU offers an advertising program called Social Synch that allows brands to post promotional content on more than one thousand online social media handles it controls, such as feeds from Jimmy Fallon and other TV stars. And last year NBCU launched Audience Studio, a one-stop shop for data-driven ad targeting.

Buzzfeed, named The World’s Most Innovative Company by Fast Company in 2016 for its innovations in clickable content and native advertising, similarly sees untapped revenue in its international audience. The company has a global audience of 650 million people, half of them under age 35.

“About 50 percent of Buzzfeed’s audience is outside the U.S.,” said Matthew Drinkwater, who is Buzzfeed’s Senior Vice President of International Expansion. “But a much smaller percentage of our revenue comes from outside the U.S.”

NBCUniversal is actually Buzzfeed’s largest single investor, having invested $400 million dollars in the company.

The importance to media companies of increasing ad revenue overseas is underscored by the growing dominance of Google and Facebook at home. The IAB earlier this year estimated that Google and Facebook captured 77 cents on every digital ad dollar spent in the U.S. in 2016. And the Internet giants are growing their lead, accounted for an extraordinary 99% of every new ad dollar spent in the US in 2016. That means the average growth rate for every other media company was close to zero.

“The fact is that our part of the market share is frozen, and we’re fighting that,” Bruegger of NBCUniversal said. “It forces us to push the boundaries and reinvent ourselves.”

“It does keep me up at night,” Drinkwater said, adding that Facebook and Google “need our content to keep audiences spending time on their platforms. And the ROI [return on investment] that we get as a media content provider is not quite adequate.”

Drinkwater said the challenge to all other media companies when competing for digital ad dollars is the advertising platforms built by Google and Facebook work really well. The Facebook Ads and Google Adwords platforms are self-service, relatively easy to use and allow an advertiser to track their return on investment.

“They both built really great mousetraps,” Drinkwater said. “If I were a small or medium business owner, I would absolutely put a bunch of my budget into those platforms.”

SEE A RECORDING HERE: 

 

The event was part of the BizHack Presents speaker series and was moderated by Dan Grech, a former journalist at The Miami Herald, NPR’s Marketplace and PBS’s Nightly Business Report.

The four-year-old public speaker series about innovations in digital marketing, entrepreneurship and media has featured guests from IBM, 500 Startups, Google, Facebook, Twitter, The Washington Post, and Stanford University.

The audience of more than 100 entrepreneurs and business owners asked the speakers what lessons they could share about how Miami businesses could learn to use digital advertising to grow.

“It took six months of daily work learning on the job before I started to feel like I even knew what I was doing in digital marketing,” said Dan Grech, the founder and lead instructor of BizHack, a digital marketing academy that’s trained more than 200 entrepreneurs and business owners in South Florida. “I don’t want any other professional who decides they want to learn digital marketing to grow their business or level up to get that promotion to have to go through six months being lost in the woods.”

-Submitted by BizHack

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December 14, 2017

Endeavor taps South Florida startups Boatsetter, Entic and Mediconecta to join global network

Endavor

The Airbnb for boating. On-demand energy savings for enterprise. Telehealth for the Spanish-speaking world.  Endeavor Miami announced Thursday that the co-founders of South Florida companies Boatsetter, Entic and Mediconecta were selected as Endeavor Entrepreneurs at Endeavor’s 76th International Selection Panel this week in Miami.

“Boatsetter, Entic and Mediconecta exemplify the high-impact traits that we select in our Endeavor Entrepreneurs, and it is a privilege to welcome their three technology companies into the Endeavor Miami portfolio,” said Laura Maydón, managing director of Endeavor Miami, in a news release.

The selected companies will receive services that include mentorship and access to capital, global markets and talent. Here are descriptions provided by Endeavor.

Boatsetter: Founded by Andy Sturner and Jaclyn Baumgarten, Boatsetter combines the rental mechanics of Airbnb with the on-demand labor dynamics of Uber to deliver a hassle-free boat rental experience. Boatless individuals choose from vetted boats in ports worldwide to rent for excursions at competitive prices on Boatsetter’s digital marketplace. Boatsetter recently entered a strategic partnership with Airbnb to provide exclusive nautical experiences in San Francisco, Los Angeles, Miami and Barcelona.

Entic: Founded by Carlos Diaz and Manuel Rosendo, Entic offers building owners and operators a reduction in energy usage with its cloud-based, SaaS platform that implements operational intelligence, analytics and advanced sensor technology to deliver portfolio-wide savings. Customers enjoy on-demand reports and live dashboards that display current costs and achievable savings, alert customers when buildings reach high energy thresholds and analyze the overall health of energy consuming systems.

Mediconecta: Founded by Daniel Silberman and Salomon Simkins, Mediconecta is the leader in telehealth for the Spanish-speaking world. The company provides on-demand remote health services via video conference using in-house physician networks and a platform accessible by web, mobile or point-of-care kiosks. Mediconecta provides access to real-time, on-demand virtual medical visits that can take place anywhere the patient is located, offering better access to higher standards of care across the entire healthcare landscape.

More than 50 entrepreneurs from 18 countries in the Endeavor network convened for interviews, private deliberations and networking at the ISP held at various locations around Miami. To be selected as Endeavor Entrepreneurs, they had to  receive a unanimous vote from a selection panel of six global executives, entrepreneurs or investors who interviewed founders about their business model, leadership potential and timing and gave them feedback.

“Endeavor was founded 20 years ago with a belief in the power of high-impact entrepreneurs to change lives and transform entire cities and countries,” said Endeavor co-founder and CEO Linda Rottenberg. “At each selection panel we hold, I’m reminded of just how true that is -- and just how far that belief has spread across the world. The passion that entrepreneurs, panelists and staff brought to our final ISP of our 20th Anniversary year in Miami is a testament to the potential of this movement.”

Endeavor Miami launched in September 2013 with the support of the John S. and James L. Knight Foundation as the first U.S. affiliate of Endeavor Global. Endeavor Miami’s entrepreneurs generated nearly $130 million in revenues and 1,600 jobs in South Florida in 2017. With the addition of its newest companies, the affiliate currently supports 19 companies and 32 entrepreneurs. Headquartered in New York City, Endeavor operates in 27 countries throughout Europe, Latin America, North America, Africa, Asia and the Middle East.

For more information on Endeavor Miami or to nominate Miami entrepreneurs, visit www.endeavormiami.org.

READ MORE: Endeavor Miami's impact: It's in the numbers

Top photo, from left: Andy Sturner and Jaclyn Baumgarten from Boatsetter; Daniel Silberman of Mediconecta; Manuel Rosendo and Carlos Diaz of Entic, after being selected Endeavor Entrepreneurs in Miami this week. Photo provided by Endeavor Miami.

Young Leaders of the Americas Initiative brings entrepreneurs to Miami for learning and collaboration

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Entrepreneur Tania Rosas of Colombia at KROMA Art Space in Coconut Grove. Photo courtesy of Global Ties Miami.

 

By Maria de los Angeles

Twelve entrepreneurs from the Caribbean and Latin America arrived in Miami this fall for a month-long fellowship program hosted by Global Ties Miami. In its second year, the U.S. Department of State’s Young Leaders of the Americas Initiative (YLAI) paired 250 emerging social and business leaders with businesses in 24 U.S. cities. A preliminary Business Plan Pitch Competition gave each fellow a potential opportunity to compete in a final round in Washington, D.C.

Established in the late 1950s, Global Ties Miami facilitates citizen diplomacy through cultural, educational and professional exchange tours. For YLAI, this local nonprofit matched 12 young entrepreneurs from Brazil, Chile, Colombia, Costa Rica, Ecuador, Haiti, Mexico, Nicaragua, Paraguay, Suriname and Venezuela with businesses across Miami-Dade.

 The program was mutually beneficial for the “Entrepreneurs-in-Residence” and their host companies. Fellows applied their skills and shared their international perspectives, while their hosts provided YLAI fellows with mentoring and networking opportunities. The immersion program with local business leaders will help each Fellow’s startup venture back home.

KROMA Art Space in Coconut Grove hosted the pitch competition and was mentor to Colombian fellow Tania Rosas. The collective studio and gallery space was well suited for the organization Rosas founded, Fundación el Origen, which combines art and education to preserve the cultural legacy of Colombia’s indigenous cultures while breaking cycles of poverty.

Annette Green Alvarez, Executive Director of Global Ties Miami, says the integration of one of Miami’s artistic spaces with the YLAI program added creative energy to the event, which concluded with a tour of an exhibit Rosas curated at KROMA with local and international artists.

“We should care that Miami has all these little gems that aren’t often talked about,” she says. “The entrepreneurs are also creators and we celebrated their work in a space that supports an abundance of diversity. We make connections and these relationships developed. The space elevated what was taking place during the pitch competition.”

This year’s pitch competition winners include a tie for 3rd place with Karen Sandoval from Chile and Emiliano González from Paraguay, whose businesses focus on outdoor education in Patagonia and technology education, respectively. (González also won a VISA-sponsored hackathon with his host, Learn01, a tech and research lab located in Wynwood.) Second place went to Carolina “Nina” Guzmán of Costa Rica, whose company Hands-On! Lesco, offers training in sign language to break down discrimination barriers for the deaf.

Haitian fellow Miguelito Jerome, founder of 500Gourdes.com, won first place for the e-commerce website that works to mitigate a high unemployment rate by facilitating the sale of services and products offered by Haitians on the island to customers in the Haitian diaspora.

The website is similar in concept to Fiverr, an online services marketplace, where freelancers offer tasks and services for a starting fee of U.S. $5.  500 gourdes, a banknote in Haiti, currently exchanges for about U.S. $8.

Jerome’s host was Haitian-American Donard St. Jean, CEO and President of the Dade Institute of Technology, as well as Vice-Chairman of the Haitian-American Chamber of Commerce of Florida.

“He was a younger version of me,” says St. Jean, who has worked with the Haitian diaspora since he arrived in Florida 17 years ago. “I realized what they lacked,” he adds. “I needed to bring a higher level of technical training.” He founded the IT training and consulting institute in 2006.

St. Jean mentored Jerome on business culture in the U.S. and helped him sharpen his presentation skills, among other learning experiences that will help Jerome grow his business from Haiti.

The Miami partnership will grow. “I intend to work with him to see if we can launch this platform on a bigger scale,” St. Jean adds.

 Jerome says that YLAI made a deep impact on his personal and business life as a powerful and productive exchange program, and that Miami was the perfect location to influence his target market, the Haitian diaspora. Like the other Fellows, Jerome had a tight and full schedule of activities, which included networking events after hours.

“During my fellowship, I learned more about how to reach the Haitian diaspora, and what their needs are,” he notes. “I could observe the way St. Jean runs his business and what is required to conduct business in the U.S.”

Working with St. Jean and being in Miami helped Jerome clearly identify solutions for problems that his company seeks to solve, and to hone in on his vision. “I could think big and see the whole picture,” he adds.

Jerome has returned to Haiti and is updating and executing a new action plan, which includes making it easier for Haitian professionals and vendors to promote their products and services to the Haitian diaspora living in Miami, New York, Boston.

He hopes to expand globally to 20 countries by 2020, giving the world access to the services of professionals and vendors in the Caribbean and Latin America  “We’re creating opportunities,” he adds. “It’s a solution to stop the brain drain and economic issues in many communities.”

On November 20, about a month after Jerome returned to Haiti, the Trump administration announced that it would end Temporary Protection Status for over 59,000 Haitians who have lived and work in the U.S. since the devastating 2010 earthquake. Haitians with protection status -- about half of the estimated 110,000 Haitians living the U.S. without permanent permission -- have until 2019 to leave or face deportation. Their nearly 30,000 U.S.-born children are citizens who may remain in the country.

Jerome’s website may help maintain an economic and cultural bridge by helping skilled Haitians share their talents with other Haitians on and off the island, with a global customer reach.

“TPS will impact our country economically and socially,” Jerome says. “It’s going to be a huge repatriation.”

Independent journalist Maria de los Angeles writes for Global Ties Miami.

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YLAI pitch competition winners, left to right: Emiliano González (Paraguay), Karen Sandoval (Chile), Carolina “Nina” Guzmán (Costa Rica) and Miguelito Jerome (Haiti). Photo courtesy of Global Ties Miami.

 

December 12, 2017

#Miamitech leaders support Net Neutrality

 
Net-neutrality
An open letter to Congress:
 
Congressman Carlos Curbelo et al.
 
We are the founders & leaders of technology startups here in Miami. Collectively, we represent tens of millions of dollars in revenue and thousands of employees in Miami's burgeoning tech scene. We have a deep understanding of web technology as it is essential to our livelihood. We are writing to ask you to help stop the repeal of Title II classification of ISPs. It is unfortunate that we currently face a difficult question: Should we (the U.S.A.) repeal Title II's net neutrality protection or not?
 
We believe the answer is no. We should not repeal the Title II classification without a legitimate, well thought out replacement. As business owners, we understand the serious nature of regulation & its hampering effects on our ability to innovate. We believe these regulations are an exception to the rule. In 2015, the Title II classification of ISPs explicitly excluded more than 700 of the rules found in Title II regulation [1] for the exact reason of maintaining a "light touch" philosophy. Beyond the fact that it has indeed been a light touch approach, the most important thing to note is that there are guarantees that come with the current classification that are essential to maintaining a competitive environment for businesses like ours to thrive. Businesses like Clutch Prep which depends on open internet access to college students who use their platform to become the doctors of tomorrow [2]. Businesses like LiveNinja who depend on WebRTC communications to consumers across the entire country by customers like Apple, Samsung & HP [3]. Businesses like NomadsTV which provides OTT software to media companies [4].
 
Ajit Pai's original dissent [5] expressed valid concerns. However, the last two years have come to show that they are not currently an issue. Things like Universal Service Fund taxes are not being imposed (at least not to our knowledge), the classification has not stopped or prevented zero rating (T-Mobile is a great example of the current protections being in place without disrupting innovation [6]). Many small local ISPs are not overburdened due to this classification [7], broadband prices have stagnated or decreased in price [8]. Meanwhile, access to broadband is growing [9] [10] and speeds are increasing [11]. 
 
We believe the internet has grown and provided economic opportunity unfettered by existing regulations. However, bad behavior has arisen among ISP's covering the "last mile": providers have tried to charge companies for access to their own customers [12],  they have been caught blocking services that customers have paid for [13] [14], and found throttling traffic they deemed to be unimportant [15].
 
Because the draft order repeals net neutrality rules altogether, it allows ISPs to block or throttle lawful content, or give the highest-paying websites and apps a better ability to reach customers’ devices or to favor Internet traffic from the ISPs’ own subsidiaries and business partners, all without any legal repercussions. This could be devastating to our livelihoods and have many implications in the long term.
 
We believe Pai can and should continue to have a light touch and maintain the current Title II classification while he crafts a legitimate, better-designed replacement that guarantees no blocking of content, throttling or paid priority while providing an even less intrusive regulation than is currently in place. This is the United States of America; we can do better.
 
 
Thank You,
Auston Bunsen, Lead Instructor at Wyncode Academy
Johanna Mikkola, Co-founder of Wyncode Academy
Juha Mikkola, Co-founder of Wyncode Academy
Ivan Rapin-Smith, Managing Director at Watsco Ventures
Rob Dyson, CTO & Co-founder of Willing.com
Rebekah Monson, Co-founder of WhereBy.us
Lu Martinez, Founder of StardomUp
Mary Wolff, CEO & Co-Founder, Spacewolff
Brian Breslin, Co-founder of SimCase
Ulises Orozco, CPO of Saving for College
Maria Derchi, Executive Director of Refresh Miami
Erik Mendelson, CEO of RecordGram
Otto Othman, CMO & Co-founder of Pincho Factory
Miles Varghese, SVP of Sales for Octopi
Guille Carlos, CTO & Co-founder of Octopi
Luc Castera, Founder of Octopi
Andrej Kostresevic, CEO of Nomads
Will Weinraub, CEO & Co-founder of LiveNinja
Emilio Cueto, CTO & Co-founder of LiveNinja
Alfonso Ligares, CDO & Co-founder of LiveNinja
Brian Brackeen, Founder & CEO of Kairos
Herwig Konings, CEO of InvestReady
Alex Nucci, CEO of Gramercy
Richard Grundy, CEO of Flomio
Jose Rasco, Founder & CEO of dotHealth
Marcio Souza, CEO & Co-founder of Clutch Prep
Alain Fontaine, CTO & Co-founder of Clutch Prep
Juan Bermudez, CEO & Co-founder of Coach-HQ
Larry Ho, COO of Ziro
Javier Sarmiento, Founder and VP, Payments at Open English
 
 
4. Information on Nomads OTT product: http://nomads.co/product/whitelabelottvideo/
5. Ajit Pai's 85 page original dissent on Net Neutrality order: https://apps.fcc.gov/edocs_public/attachmatch/FCC-15-24A5.pdf
6. Get "free" streaming with a special plan from T-Mobile: https://www.t-mobile.com/offer/free-music-streaming.html
14. ISP Madison River blocking VOIP traffic FCC ruling: https://apps.fcc.gov/edocs_public/attachmatch/DA-05-543A2.pdf
15. Comcast blocking / throttling legal peer-to-peer traffic: https://en.wikipedia.org/wiki/Comcast_Corp._v._FCC#Background
 
HAVE YOUR SAY: here is more info, including how to reach all yourblocal lawmakers. Sign a petition to save net neutrality here.

November 29, 2017

As Argentina's entrepreneurial community grows, it looks to Miami as nexus point

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By Natalia Martinez-Kalinina 

Natalia martinez (1)Argentina’s entrepreneurial, tech, and research sectors are on a remarkable upswing, and Buenos Aires is looking toward Miami as the first community to bridge the gap between the US and LatAm startup ecosystems and serve as a gateway for tangible collaboration. How Miami steps up to play the role of a connector, anchor, support system, and co-creator will arguably be a powerful test of our ability to evolve into a true regional point of convergence around innovation.

“Buenos Aires is strategically positioning itself to become a major global entrepreneurial hub. Human capital is one of Argentina’s most valuable resources, and with various government programs launching, it is only a matter of time before the city is recognized as the innovation epicenter it has become,” says Lisa Besserman, the founder of Startup Buenos Aires who now works with the city on startup initiatives.

“Working closely with US cities like Miami will help bridge the gap between our nations, allowing us to create a more globalized startup ecosystem. Miami has always been regarded as the gateway to the Americas, so working with the city to create targeted soft landing programs and investment strategies creates opportunities for many global entrepreneurs,” says Besserman. Taking a more abstract view, she adds, “While some people are discussing building walls, Miami and Buenos Aires are working together toward building bridges.”

Argentina is already becoming South America’s new hotspot for venture capital, with the growth of inflow starting to outpace neighbors that have gotten much more attention over the last decade, mainly Chile and Brazil. George Soros has invested in an Argentine startup for the first time in 15 years, the country is regaining credibility by leaps and bounds and is expected to be upgraded to an ‘Emerging Market’ next year, and Wharton professor Stephen Sammut (a private equity and emerging markets expert) urges that, “Savvy people who are looking for a foothold in Latin America may see [investment in Argentina] as a golden opportunity.”

Startups in Argentina still face significant regulatory and quotidian challenges, including inflation, legal red tape, restrictive labor practices, and the overall recovery from more than a decade of disenfranchisement from the global economy. Luckily, current Argentine startups can gain inspiration from the country’s famous startups of the late 90s and early 2000s – Argentina has the most unicorn companies in LatAm. They can also rely on their capacitated human capital and tout the amount of agrotech, pharmaceutical, biomedical, and health tech research happening in several hubs. More relevantly, they can rely on changes from the federal and city governments, which have been focused on passing laws that support entrepreneurship, promote impact investment, incentivize startup acceleration, and even tackle the sacred cow of labor reform.

One such program, IncuBAte, is a government sponsored seed fund that offers startups from anywhere in the world as much as $30,000 in equity-free funding, free office space in Buenos Aires for a year, and access to mentorship, government resources, and investments. This year, 100 startups will be selected across ten verticals, applications close on December 28, and incubation begins in March 2018.

Given that the program is open internationally but will be conducted in Spanish, Miami is perceived as being in the best position to act both as a loudspeaker for startups in the Latin American region as well as the nexus point for promotion for US-based startups interested in expanding to the LatAm market. The Buenos Aires government is hoping to see more regional and U.S startups coming through, so there’s hope to see some Miami companies in the mix.
 
Andy Freire, Minister of Modernization for Buenos Aires, looks ahead at these increasing connections. “Diversity inclusion is a competitive advantage, one that has been recognized and catalyzed strongly in Miami," he says, "Connecting the entrepreneurial ecosystems between Buenos Aires and Miami will help more people reach the tools they need to scale their startups, through programs like IncuBAte and shared soft landing initiatives. We believe this will be key to empower families and drive economic growth between both of our cities.” 
 
Overall collaboration with Argentina is also being worked on from the Miami side. As a first step to test these waters, a group came together in late 2016 to co-author a full day of Miami-focused programming within StartupWeekBuenosAires - the largest event of its kind in Latin America - specifically focused on how to engage with the U.S. ecosystem and market by way of our city. CIC Miami has expanded on and concretized these efforts by signing agreements with several public and private partners in Argentina to help softland startups, advise commercial missions, and promote investment opportunities.

Just recently, the City Government of Buenos Aires brought an entrepreneurial mission to Miami, in addition to a more traditional enterprise delegation; it was the first pilot of what could come with more local on-the-ground support and was a successful first step toward more exchanges. Conferences and gatherings with a proven track record - such as Red Innova - will also be landing in Miami from Argentina next year with workshops and events aimed at connecting stakeholders across entrepreneurship and innovation.

In addition, a few interested and more seasoned entrepreneurs have come together with the support of the Argentine Consulate in Miami to create a better toolkit for entrepreneurs and small companies looking to come to Miami from their native country. The Entrepreneurship Committee has officially launched, is looking for local collaborators as well as startups in need of support, and can be reached at EmprendedoresArgMia@gmail.com

Natalia Martinez-Kalinina is the General Manager of CIC Miami and the Founder of Awesome Foundation MIAMI, and co-Founder of Aminta Ventures. She can be reached at Martinez@cic.us

 

November 21, 2017

Startupbootcamp Digital Health Miami announces 13 startups for second cohort

 

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Startupbootcamp Digital Health Miami, an innovation program and fund, announces the 13 companies that will be joining their second cohort.

The cohort was selected after an intensive two-day evaluation and selection process on November 17-18. The 13 selected startups were chosen from over 300 applicants that applied during the recruitment months.

Teams pitched their businesses to over 100 healthcare executives, investors and mentors industry experts from Startupbootcamp’s corporate partners such as Nicklaus Children’s Hospital and Accenture as well as representatives from Marsh, Towers Watson, Philips, UnitedHealthCare, Zaffre Investments, Mayo Clinic, CVS Health, Optum, Carolinas Healthcare, Catholic Health Services, Thorek, Health Choice Network, University of Miami and Baptist Health. These representatives also mentored the participating companies and explored collaboration opportunities.


The 13 selected startups are:


B.well: is a consumer centered health management platform designed to deliver what consumers want and monetize to what payors, employers and providers need.
 
BrainFX: BrainFX 360 assessment is a web and tablet based assessment of Neurofunction that measures complex cognitive skills using real world context.
 
Cybexys: proprietary platform CARAT uses a natural language processing to detect details that humans might miss when they are processing unstructured information from a clinician's narrative and trying to properly code the severity level of each patient disease state.

Empower Capital: is a financial engineered HSA plus program that ensures liquidity to all employees with high deductible plans.

Epharmix: creates and validates disease-specific "digital interventions" to help care teams manage and support medically underserved patient populations across twenty of the most expensive and difficult medical indications.

FRND: is a platform used to connect MDs, payors, and providers to a network of mobile practitioners for housecalls.

HealthTensor: clinically-validated algorithms automatically diagnose and create documentation from patient data, saving physicians time, improving patient care, and improving note accuracy for coding and billing.

NarrativeDx: collects patient feedback and satisfaction data from internal sources, discharge surveys, HCAHPS surveys, social media channels, and physician review websites.

NeuraMetrix: has developed a technology, based on typing cadence, to detect and monitor the progression of brain diseases, disorders and injuries by measuring human cognitive and motor function at the sub-clinical level based on significant capabilities in quantitative methods and proprietary software.

Quick’rCare: is the only platform focused on assisting patients find the shortest  wait time at  an ER or Urgent care, and hold their place in line.

SaveMyScope: has created a mobile phone adapter and application on the App Store that removes the need for physicians to use bulky, expensive video towers.

Twiage: allows EMTs and paramedics to collect and send high-quality prehospital data instantly via a smartphone.

Wellth: is focused on improving adherence and decreasing readmissions by helping patients change their behaviors so they get better faster.

“We are proud to see this set of companies build on our first cohort with greater diversity of founders, product category, stage, geography and revenue. Miami is poised to become recognized as a global hub for healthcare innovation," said founder and General Partner Christian Seale.

"Startupbootcamp continues to help fill important gaps in our innovation ecosystem by attracting new talent to Miami and providing a platform for startups to scale and grow. This second cohort of entrepreneurs will bring fresh ideas and energy to our city, adding to the momentum of our expanding startup community," said Chris Caines, interim program director for Miami at the John S. and James L. Knight Foundation, a Startupbootcamp supporter, which helped bring the accelerator program to the United States in 2015.

The program kicks off on January 15, 2018 when the startups will relocate to Miami. The program offers participating companies partnerships with leading hospital systems, insurers and pharma to accelerate and scale their businesses, extensive mentoring from over 150+ healthcare entrepreneurs, investors, and executives in addition to six months of free office space and seed funding.

- Submitted by Startupbootcamp Digital Health 

 

November 16, 2017

Miami is fertile ground for world-class product design

By Gessica Tortolano

GessicaWith 20 yrs of experience building and leading User Experience (UX) teams from Boston to Silicon Valley on projects for Google, Facebook, Gap, Samsung and other exciting brands, I am bringing my expertise back to South Florida as head instructor of UX/UI Immersive, an intensive 8-week program at Miami’s Wyncode Academy.

UX is about solving real problems and addressing pain points, not just making something cool as a product or a feature. It is about storytelling, screen composition and clear paths to completion, while removing friction, not just rearranging elements on a screen. As a problem solving framework, UX puts the user at the heart of the process. It results in a better experience thereby producing better products.

With IOT, voice user interfaces, the blend of digital and physical experiences, and new devices entering the market daily, it is critical to realize a connected, holistic experience.

Miami is a beloved vacation destination, but I truly believe it is so much more. A creative and diverse culture like Miami’s is fertile ground for world-class design. This program will help nurture a new generation of product designers who will lead the charge in quality design in our ecosystem.

As a former resident of Miami, I worked with aspiring designers through community initiatives at University of Miami, IT Women, Honey Shine Inc., and Urgent Inc. I was overwhelmed and humbled by their interest in UX, it was palpable.

Since the beginning of my career I’ve worked with many of the world’s biggest brands, including Burger King, Instagram, IBM, the NBA, Chrysler, Coca-Cola, GM, Norwegian Cruise Lines and Carnival Cruise Lines.

It is after all these years, and diverse experiences that I am compelled to share and teach my expertise. I recall telling Johanna Mikkola, co-founder of Wyncode, it was time for me to foster a new generation of designers. Together with Wyncode that is what we will do.

It was clear, I had to partner with a school that was just as committed to quality in their programs as I was about design. I had to ensure the future UX designer would marry their skills with a methodology.

In the valley, large brands are anxious to blur the lines between physical and digital. They are running experiments and adopting Design Thinking, a human-centered methodology that reveals truths about how confident we are in a feature or product.

Product designers grasp the importance of being flexible, nimble, and are experts in team inertia and momentum. Most will hone their skills, but with a solid foundation, they can own end-to-end product development.

The Googles and Facebooks are looking for agility and iteration. Value over deliverables became my world and I am thrilled to help build an ecosystem rich with designers who practice true product development.

Curious to learn more? Join us at our UX/UI Design Workshop: Bridging The Physical & Digital World event December 7, 2018 7:00 - 9:00 PM. Classes start Jan. 22, 2018 Program details at wyncode.co or email weare@wyncode.co

Gessica Tortolano will be head instructor of  of UX/UI Immersive, an intensive 8-week program at Miami’s Wyncode Academy.

November 15, 2017

ITPalooza is back Dec. 7 and SFTA has big plans for it

Itpalooza

 

The South Florida Technology Alliance announced its 6th annual ITPalooza  will take place on Thursday December 7 at a new venue, The Greater Fort Lauderdale-Broward County Convention Center, located at 1950 Eisenhower Blvd. in Fort Lauderdale.

ITPalooza-Logo-White-500x500ITPalooza is an annual gathering of South Florida's technology professionals, CIOs and CTOs, user groups, educators and companies. This year’s event will feature over 120 exhibitors and more than 2,000 registrants, 50 speakers and tech meet-up and user groups from across South Florida are expected to attend the biggest and best ITPalooza ever.

“ITPalooza 2017 is a celebration of technologists in South Florida,” said Rick Sebaly, SFTA’s immediate past president and this year’s ITP event leader. 

This event Includes Educational Speaker Tracks, Keynotes, several panel discussions, Agile Group, Expo, charity toy drive, After Hours Tri-county vBeers Networking event and VIP After-Party. ITP will also feature a dedicated Management Track in conjunction with the CIO Council of South Florida focusing on the unique needs of CIOs and other top-level IT executives.  

IT User and Meet-up groups are invited at no charge provided they bring an unwrapped toy for Toys-For-Tots. They will be entitled to a display table and free admission for their members after 5:30.

ITP registrations start at 8 AM with the following schedule:

8:45 a.m. Opening Remarks by Tom Conophy, CIO, Autonation

9:00 – 7:00 P.M. Expo and Vendor Exhibits

9:00 a.m. Morning Keynote Address by Corey Williams

10:00 a.m. Panel: The Impact of Women in Tech

11:00 a.m. Panel: Entrepreneurship

12:00 p.m. CIO Council CIO and VIP luncheon featuring Kyle Leciejewski, VP, Dell EMC – Dell’s perspective on the industry

1 P.M. Afternoon Keynote

 Additional panel discussions from 2:00 to 4:00 P.M.

5:00 P.M. Awards Ceremony and Toys for Tots presentation

5:00 P.M. – 7:00 P.M. Tech Groups and Meet-Ups

5:30 P.M. – 8:30 P.M. Tri-county vBeers beers and networking

5:30 P.M. – 8:30 P.M. VIP Cocktail/Dinner Reception

Since its inception in 2012, ITPalooza has raised more than $193,000 in cash and toys   for various South Florida non-profits including Miami-Dade County Public Schools’ STEM Advisory Board, The Stockdale Foundation and US Marine’s Toys for Tots.   

Admission is $65 or they can bring two unwrapped toys - for the “Toys for Tots” charity and pay only $35.  VIP tickets are available for $250, providing participants access to all CIO and ITPalooza events with breakfast, lunch, dinner and entertainment included – plus entry into VIP Lounge.  Student admission to evening events only is $15, with the presentation of a valid student ID.

Admission to the after hour tech meet-ups and vBeers events are free – just bring a toy.

Online registration can be accessed at itpalooza.org/tickets.  VIP and Student tickets are also available for purchase. Information on sponsorship opportunities is also available on the site.

- Submitted by ITPalooza

 

November 04, 2017

Nuvola brings digital white-glove service to the hotel industry

SBDC-Success-Story_Juan-Carlos-Abello-NUVOLA-1
 

By Ana Acle-Menendez

Perhaps no other industry relies as heavily on customer service as the hotel industry.

So, imagine if there was a way for guests to communicate to staff directly and conveniently through the touch of a button on their mobile phone. And imagine if guests would be notified of happy hour specials while walking by the bar in real time, allowing hotels to gather behavioral data and provide better service.

Juan-Carlos-Abello-NUVOLA-2That communication platform was imagined and created. Now, it is offered by a guest service management software developed by Nuvola, a Miami-based company founded by Juan Carlos Abello, who worked as a manager at various hotels.

But while Abello developed a solution for hotels, he needed solutions of his own to grow his new startup business.

He heard about the Miami Herald Business Plan Challenge, a contest for startup entrepreneurs, through Florida International University (FIU), his alma mater. While creating the video presentation for the contest, Abello then learned about the Florida SBDC at FIU — the small business development center at the College of Business, which provides no-cost consulting to entrepreneurs and small-business owners.

“My biggest obstacle was closing on my first customers,” said Abello, who earned an MBA from Emory University and a bachelor’s degree in international business from FIU. “In technology, if you don’t have references and you’re selling software that’s intangible, it’s a tough sales pitch. Closing on my first 20 to 30 customers was the biggest challenge.”

He specifically wanted guidance on finding an investor.  “In my particular case, I was looking to accelerate the growth of the company,” he said. “I was looking for funds and I was assigned to an advisor who had experience as an investor.”

For the next six months, he met with the expert consultant every two weeks on Saturdays, going over spreadsheets, sales pitches and the program to grow more capital.

It soon paid off.

“I was extremely satisfied because I was able to raise additional funds for the company,” Abello said. “I closed with two investors and now basically I’m living my dream.”

What started three years ago with business development and sales of $30,000 doubled every year. Now Nuvola is well over $1 million in sales this year, Abello said.

What’s more, his one-man team has now grown to 18 full-time employees.

“I would recommend the SBDC,” Abello said. “First, because they understand that you’re an entrepreneur — you don’t have a flexible schedule — and most of the time they were able to accommodate my needs.

“Second, I felt that every single member of the organization that I interacted with was professional, willing to assist and the advice they gave was definitely significant in terms of the objective that I had,” he continued.

“Lastly, it’s a free service,” Abello said. “They do understand that starting a business is not easy and you’re going to face a lot of obstacles. Most of the time they know what obstacles you’re going to face so you can anticipate them, which is great.”

Additionally, he said he made friends during the process and still keeps in touch with his advisor. He is also mentoring others so they can sell to their first 20 to 30 customers before going to investors.

By the way, in case you’re wondering, Abello and his team won first place in that Miami Herald Business Plan Challenge in the FIU Track category. That’s another feather in his cap that he can use for marketing purposes.

 

Ana Acle-Menendez wrote this article for Florida SBDC at FIU, which gave Starting Gate permission to post it.

 

READ MORE about Nuvola here. 

 

November 02, 2017

Blubeta and Healthsnap Solutions take part in MarketFit Acceleration Bootcamp in Silicon Valley

 

Marketfit

 

In partnership with Global Silicon Valley Labs (GSVlabs) and Google Developers Launchpad, MarketFit traveled to Silicon Valley with the team of co-founders from Healthsnap Solutions and Blubeta for its 2017 MarketFit Acceleration Bootcamp. For 5 days, they attended series of talks and 1-on-1 mentoring sessions in areas such as Lean Business Canvas, Product, Growth Hacking, and Fundraising, along with six other local and international startups. As part of the program, the startups spent a day at the Google Launchpad San Francisco campus discussing UX/UI and Design Sprint with Google mentors.

In total, the startups individually met over 20 local mentors, ranging from successful entrepreneurs, investors and senior level executives. The mentors spent approximately 1 hour with each startup, giving an outside look into their businesses and challenges and allowing for constructive dialogue and feedback. The Silicon Valley week concluded with a “mock” pitch competition in front of a jury of seven, including Venture Capitalists, entrepreneurs and angel investors from Silicon Valley. Yenvy Truong, CEO of Healthsnap Solutions carried the Miami pride by winning best pitch from the jury.

Back in Miami, the teams spent two additional days focusing on actionable milestones, fundraising strategy, and team structuring.

“We received a lot of feedback forcing us to look into what we have been doing so far and where do we go from here. Every startup should consider going through this program. MarketFit gave us an opportunity to reset and evaluate our position in the market. From this enriching experience, we were able to pivot and shift focus in order to scale,” stated Antonio Manueco, Co-Founder of Blubeta.

“The experience was amazing and the knowledge we brought back, we feel will trickle into the Miami system. After that opportunity in Silicon Valley, we feel as a company; we're able to take a big jump to hyper-growth,” Truong said.

“South Florida is a fast-growing startup ecosystem, and we are very excited to be part of this process, bridging the gap between Miami and Silicon Valley in partnership with GSVlabs, Google Launchpad and our team of mentors," said Roberto Machado from MarketFit.

MarketFit is currently receiving applications for the next Silicon Valley/Miami Bootcamp, which will take place late January 2018.

To learn more about the growth acceleration programs and how they are ideal for second stage startups, please visit https://marketfit.us/startup-bootcamp/.

- Submitted by HealthSnap