February 13, 2017

Meet the investor: Next round of EDC angel connections series on March 14 to feature Las Olas Venture Capital

Enterprise Development Corporation is hosting the third in a series of investor/startup events meant to provide entrepreneurs valuable funding insights.  The event on Tuesday, March 14, will feature Las Olas Venture Capital and Partner, Mark Volchek.  

Volchek will meet in the afternoon with four selected companies from a growing company database of over forty companies.   Each company will receive feedback on their presentation, an initial interest level and specific advice in applying for formal consideration by Las Olas Venture Capital.  For entrepreneurs wishing to be considered for the one-on-one, please submit an executive summary and investor slide deck to team@edc-tech.org by 2/27/17.

March 14th also hosts a public evening event, held at Mindwarehouse in downtown Miami from 5:30 – 8:00 p.m. where  Volchek will share with the audience general funding guidance for entrepreneurs as well as specific insights into Las Olas VC’s selection and funding process.  Register for the evening event at https://www.eventbrite.com/e/inside-the-investors-head-with-las-olas-venture-capital-partner-mark-volchek-tickets-31830714524

At the previous event, DealCoachPro was one of six selected for a one-on-one with featured investor Tamiami Angel Funds.  According to Founder Erik Mintz  “The investor series event was a real opportunity for my startup.  I was able to participate in the one-on-one with Tim Cartwright of Tamimai Angels which was a meaningful experience with great feedback as to our fit with the Fund.”

The series combines one-on-one investor/startup introductions with an evening event for a broader audience of entrepreneurs.    The objective of these “capital Introductions” is to both help startups acquaint themselves with active Florida and non-Florida early stage investors and help investors identify South Florida’s best emerging investor-ready companies. 

Future events in this series will be ongoing throughout 2017, so please check www.enterbusiness.org for updates. 

- Submitted by the EDC

January 20, 2017

Why the Maker Movement can help bridge the social, economic and digital divides of our community

Makerfaire
Pablo Ricatti watches a 3D printer demonstration during the last Miami Mini Maker Faire, held at Young Arts Plaza. AL DIAZ adiaz@miamiherald.com

By RIC HERRERO and DALE DOUGHERTY

Herrero%20(2)Makers are a global community of talented innovators — designers, fabricators, artists, engineers, educators, entrepreneurs and civic leaders — driven by personal passions and a spirit of lifelong learning and creative hacking.

You will find them from Silicon Valley start-up founders and Burning Man artisans to Havana’s cuentapropistas and Barcelona’s urban hackers. They see objects and systems not as finished things, but as collections of components that can be remixed, repurposed and reimagined to shape worlds around them.

Some are entrepreneurs like Rodolfo Saccoman. He develops innovative products in Miami Beach such as the MATRIX Creator, an Internet-of-Things development board that enables software developers to build hardware applications regardless of their skill level. Others are educators like Willie Avendano and Nelson Milian of the 01 education lab in Wynwood. They foster a sense of agency and creative confidence in young students through hands-on STEAM-based learning.

DaleOthers are using tools for social good. For instance, architects Tony Garcia and Sherryl Muriente’s wonderful Biscayne Green public space project has shown us the power of urban prototyping and open collaboration to promote public transit and strengthen communal bonds in Downtown Miami.

The act of making is rooted in play, collaboration and curiosity. It develops a mindset that enables us to see ourselves as more than just consumers, but as creators with a bias toward action. Makers love to tinker with hardware and technology, but mostly see these as a means to an end. They combine domain expertise and traditional craftsmanship with modern tools such as digital fabrication, micro-controllers and data analytics to innovate solutions for themselves and their communities.

The maker mindset helps people better bridge the social, economic and digital divides in an era of technological acceleration and dislocation. When so many of today’s jobs are expected to disappear in coming years because of advances in artificial intelligence and automation, few skills become as important as collaboration, resourcefulness, communication and creative problem-solving. The maker movement helps nurture those skills, letting us look closely at the things around us, explore their complexity and identify opportunities to add value.

For makers to prosper in a community, they require physical spaces with access to tools and expertise that foster local productivity. In Miami, the Moonlighter makerspace makes fabrication tools available to people of all ages. The Discovery Lab at FIU’s School of Computing and Information Sciences has introduced vertically integrated programs to foster cross-disciplinary collaboration. And Miami Dade College hosts the Design for Miami and Make1 programs through its Idea Center, which teach students how to apply design thinking and prototyping practices to solve problems, along with Maker Faire Miami, the region’s largest showcase of maker talent and one of almost 200 such Maker Faires around the globe.

But that’s not all cities need to be productive. They also require community organizers who can leverage resources among the city’s schools and universities, libraries, museums and large and small businesses, in order to build a well-connected ecosystem of creative and learning environments where makers can thrive. They require business associations that recognize the need for vocational programs that prepare the local labor force for the current and future job market. They require city officials who embrace open data and work with civic hacking groups like Code for Miami to improve municipal services and address challenges such as affordable housing, homelessness and adapting to climate change. Finally, they need planning and zoning boards that minimize red tape and create more favorable conditions for urban production and entrepreneurship to flourish.

We want to grow the Maker Movement to include everyone, helping them become innovators in their own lives and communities. We also seek to expand the opportunities that makers have to innovate, defining shared missions that makers can join. We’re happy to see Miami off to such a promising start and are eager to help all who want to see it go further.

Today (Jan. 20) at 4 pm: Join Make: Magazine founder Dale Dougherty and the international network of Maker Faire producers at Miami Dade College - Wolfson Campus to explore how the maker mindset is revitalizing our cities. Co-hosted by MANO, Miami Dade College and Maker Faire with the support of Knight Foundation, this event is open to the public and tickets are available via Eventbrite: https://www.eventbrite.com/e/making-the-maker-city-opening-plenary-for-the-2017-maker-faire-global-summit-registration-30470654548

Ric Herrero is the co-founder and president of MANO Americas; reach him at ric@manaamericas.org. Dale Dougherty is the founder of Maker Faire and author of “Free to Make”; reach him @dalepd. This column was first published on the Miami Herald op-ed page Friday. 

Read past coverage of Miami Mini Maker Faire here.

 

 

December 20, 2016

Young innovator to watch: Felipe Gomez del Campo of Weston

 

Gomez-del-campo-fullsize

 

Felipe Gomez del Campo one of four innovators nationally chosen for U.S. Department of Energy’s new entrepreneurship program

He’s been recognized as a rising energy innovator in Forbes “30 under 30” and honored at the White House as an emerging global entrepreneur by President Barack Obama.

Next up for Case Western Reserve University graduate student Felipe Gomez del Campo: He was selected as one of four innovators nationally to participate in a new two-year entrepreneurship program at the U.S. Department of Energy's (DOE) Argonne National Laboratory in Lemont, Illinois.

On Tuesday in Chicago, Energy Secretary Ernest Moniz joined U.S. Senator Richard Durbin and officials from DOE to announce Gomez del Campo and the three other participants in Chain Reaction Innovations (CRI), the Midwest’s first entrepreneurship program to embed innovators in a national laboratory.

All four were selected to embed at Argonne for two years to access the lab’s scientific expertise, world-class facilities and mentorship to develop their innovative technologies.

“For an entrepreneur/ technologist, this is huge because the future is never certain,” said Gomez del Campo, a native of Mexico City who is from Weston, Florida. “You never know when you’re going to run out of money, if you'll be able to find more, what technological problems you're going to run into, etc. Joining the first cohort of CRI means that I don't have to worry as much about fundraising, and I can fully commit to developing the technology and get it to market.” 

CRI is part of a new initiative to accelerate the development of sustainable and energy-efficient technologies and drive manufacturing growth by helping startups and innovators reduce development costs and risks. A panel of judges selected the inaugural cohort of five Chain Reactions innovators from more than 100 applications.

Applicants for CRI came from 22 states. About half were with startups; the rest were students, professors, postdocs or members of industry. The four recipients represent Colorado, Indiana, North Dakota and Ohio.

Gomez del Campo, a graduate student in aerospace engineering at Case Western Reserve, is founder and CEO of FGC Plasma Solutions LLC, a Cleveland-based company that is developing a novel fuel injector for jet engines and gas turbines. He earned a bachelor’s degree in mechanical and aerospace engineering from Case Western Reserve in 2016.  

The other three technologies in the first CRI cohort: a novel radioisotope battery made from nuclear waste; membrane-free electrochemical devices; and carbon material synthesis through sustainable bio-manufacturing methods.

Argonne National Laboratory, with a staff of 1,600 scientists and engineers, is the largest federally funded research and development facility in the Midwest. The CRI program provides the selected entrepreneurs dedicated laboratory and office space, support securing additional project funds, research and development assistance and access to a broad innovation ecosystem.  

Gomez del Campo was honored as an emerging global entrepreneur by Obama at the White House in 2015 and was selected by the State Department to represent the United States at the 2016 Global Entrepreneurship Summit.

He earned a spot on the Forbes “30 under 30” list for 2016 in the energy category, the “Who’s Who to Watch in Technology” by Crain’s Cleveland Business and as one of Mexico’s six extraordinary young people by GQ Mexico. He also has been named a member of the American Institute of Aeronautics and Aerospace, the American Society of Mechanical Engineers and the Society of Hispanic Professional Engineers.

FGC Plasma Solutions is working on a fuel injector that incorporates plasma to better control combustion in jet engines and gas turbines. By reducing fuel consumptions during idling, fuel savings of between 1 percent and 5 percent per flight are possible. The technology will also enable benefits from lower emissions, increased fuel flexibility and improved reliability.

Gomez del Campo said he will likely start the CRI program in late January or early February. CRI is a one-year commitment that can be extended to two years. He is working on his master’s in aerospace engineering, swims on the Case Western Reserve swim and dive team and works part-time.

“Even though I will be at Argonne, I will still be working on my thesis — which is on my technology incidentally — and taking classes online to finish my master’s,” he said. “Although it means a lot of changes for me and I will miss CWRU a lot, it is a fantastic opportunity and I am very excited.” 

- Submtted by Case Western Reserve University 

December 07, 2016

Hispanic Small Business Owners’ Secrets to Success

By Gary Garth

Gary Garth HeadshotWe heard a lot during the Presidential campaign about the importance of winning the Hispanic vote. But any campaign strategist knows you can’t paint such a diverse population with one broad brush. The same holds true for Hispanic business owners. The key to growing your customer base is developing marketing campaigns that target specific demographics and drives them to your website and bricks-and-mortar locations. In an age where we’re all connected 24/7 to the Internet and our attention spans are shorter than ever, search engine marketing is the most efficient and cost-effective way to do just that.

Having just advised you not to lump all Hispanics into one category, I will backtrack just a bit to point out there is one generalization that holds true: Hispanics are the fastest-growing segment of our local and national populations.

The U.S. Census bureau reports that Florida’s population grew by 1.46 million people from 2010 to 2015. Hispanics represent 51 percent of that surge. In five years, Florida’s Hispanic population grew six times more than non-Hispanic whites, and more than twice as fast as blacks. Nationally, Hispanics count for 56.6 million citizens. That’s 17.6 percent of the U.S. population, the country’s largest ethnic or racial minority. Local Hispanic small business owners who cater to Hispanic consumers should hear sounds of cash registers ringing (or computer mice clicking) when they see those statistics. Their customer bases are large and still growing.

Of course, thanks to the ubiquity of high-speed Wi-Fi connections and powerful mobile devices, the entire world has become one big consumer marketplace. While this enables local businesses to consider pursuing new customers outside South Florida, it also means they must compete for those customers’ eyeballs with other businesses nationwide and even internationally.

To make things even more difficult, consider this bit of irony: while consumers spend more time online than ever before, they have also never been quicker to hop from web site to web site. Consider these three statistics:

*We've seen a 20 percent increase in mobile's share of online sessions across the web in the past year;

*At the same time, we’ve seen an 18 percent decrease in time spent per visit across the web in the past year. As mobile accounts for more sessions, they’re getting shorter overall;

*But there’s a lot happening in these session: In the past year, mobile conversion rates have increased by 29 percent.

I call these “micro-moments”, and they are critical for brands to win. These are the moments that can keep a first-time customer coming back to your web site, or attract new customers to visit and linger. Search is the top online source used when gathering information about a potential purchase. Google has found that 86 percent of Hispanics use search to gather information, and that 93 percent of that group who remember seeing an online advertisement took action such as visiting a web site.

The challenge for Hispanic business owners is drawing Hispanic consumers to their web sites, and more importantly, how to keep them from leaving. We’ve found that search engine marketing campaigns that target both English- and Spanish-speaking Hispanic consumers yield significantly better returns:

*221 percent increase in click-through rates

*25 percent higher conversion rates

*63 percent lowered cost-per-click

*65 percent lower cost per conversion

An effective search engine marketing campaign leverages Google AdWords to compel consumers to visit a web site. You’re likely familiar with the ads that appear on the tops of your computer or mobile browsers. Those are AdWord ads. You identify which keywords will grab your target customer’s attention as he or she is searching Google. You only pay Google if that person clicks on your ad and goes to your site.

To ensure a high return on your investment, be sure to target the right audience(s) for your market. For example, if you own a surfboard store on Miami Beach that caters to the local Hispanic communities, don’t blanket the entire country. Unless you’re selling surfboards online and shipping them nationwide, don’t bother targeting people shopping for surfboards outside South Florida. Target only the local communities, beaches and cities near your store so potential local clients become aware of your services and generate sales.

AdWords can also provide you with invaluable data on your customers’ behaviors and preferences, and whether you’re getting a good return on your investment. You can do this by implementing Google Analytics, Conversion Tracking or Call Tracking.

Of course, getting people to your web site is just step one. Your landing page must keep them on your site, and compel them to take specific actions such as requesting more information or making a purchase. There must be a strong correlation between the ad that the user clicked and the page on which they land. If users do not find what they expect, your bounce rates will be unacceptably high. Bounce rate indicates the effectiveness of a website in encouraging visitors to stay. A good bounce rate is generally below 60 percent. 

So the benefit of maintaining a high degree of relevance between your ads and landing pages is enormous. On one hand, you enjoy better quality scores and on the other you achieve a higher conversion rate in conjunction with lower bounce rates. This sets you up for an improved ROI on your ad spend.

Done correctly, search engine marketing can be your best marketing tactic for targeting specific audiences within the local and national Hispanic communities. You can set up your campaigns in English, Spanish, by geographical area and even target visitors who have left your site. Search is the most efficient outlet to get measurable and quick results because, unlike most other forms of advertising, you can see in real time how each dollar spent is working (or not) and quickly make minor or major adjustments. 

Finally, be sure to avoid the common mistakes that drive first-time visitors away from your site. Delete or optimize visibly outdated content, modernize tired-looking design, ensure your call to actions are set up properly, and establish your credibility by making sure your contact information is always visible, maintain a blog, and provide easy access to customer service and support resources.

Gary Garth is co-founder and CEO of White Shark Media. He is responsible for guiding the company’s strategy and growth.

December 06, 2016

Argentina to Miami, a bridge worth building (Part 6)

Argentina6

By Natalia Martinez-Kalinina

Miami has a ways to go before we can truly claim the title of regional epicenter, but Argentina has long been recognized as one of the primary entrepreneurial - albeit not particularly stable - ecosystems in Latin America. Figuring out how to support Argentina’s wave of growth and appetite for engagement represents a unique opportunity to add value to the region and truly deliver on our vision as a gateway.

As a first step to test these waters, a group of us came together to co-author a full day of programming within StartupWeekBuenosAires - the largest event of its kind in Latin America-  specifically focused on how to engage with the U.S. ecosystem and market by way of Miami. Ahead of the full agenda being announced shortly, if you are interested in participating or learning more, please fill out this form.

Leading up to the event in December, we will be featuring interviews with a varied range of Argentine entrepreneurs and companies making their way to Miami. The first installments of this series have featured interviews with Balloon Group, Wolox, La Comunidad, and Oasis, Juana de Arco. For the fifth feature, we spoke with Martin Enriquez (pictured above), CEO and Co-Founder of Socialmetrix, an Endeavor company founded in Argentina but whose US expansion has been based in Miami since 2014.  

Tell us about Socialmetrix - how the company emerged, how has it changed over the years?

The idea of creating a company focused on listening to what people were saying online was something that started back in 2006. At the time, I had the chance to work with a very well-known computers brand, who had a major incident with one of their notebooks, and they were very worried about their online reputation and the impact of this episode on this notebook model sales.

After several iterations on the idea, we started up with Socialmetrix in late 2007 (formally in early 2008) in Argentina. Back then, Social Media in Latam was essentially Blogs, Forums and Message Boards. MySpace was kind of the “new thing” but wasn’t mainstream, just a few in Latam used it, and was very tied to the music community.

With a lot of effort, and our own savings invested in the company, by early 2009 we had a first product, and started our sales efforts in the region. We managed to bring a few nice brands as clients in different countries like Mexico, Chile, Argentina and Brazil. At that point the company was a startup completely, we had very little processes, we were learning which kind of professionals we needed to build our vision, and we were a bit ahead of the curve, which sometimes resulted in prospects looking at us as Martians.

All of that was progressively changing, sometimes easy but most of the time we experienced some type of growth pain, which somehow helped us to maintain our focus.

In mid 2009 we participated in La Red Innova, in Madrid, where we received a special mention as one of the most innovative companies in Iberoamerica. Later, in 2010 we were selected Endeavor Entrepreneurs by the Endeavor Foundation in Pebble Beach, CA, a very meaningful milestone for Gustavo Arjones, my co-founder, and myself. In 2011 we decided that we needed to raise capital to grow, and after having conversation with several VCs we partnered with DMGT, and since then have them as partners in the company.

Where do you see the growth and future of the company in the next years?

There is no doubt that Social Media reshaped the way we communicate with others and with brands or companies. This transformation is still happening, and there is an enormous opportunity to extract value from these conversations, helping companies to listen to their audiences and helping everybody else to get better products, better services and better overall experiences. I see Socialmetrix right in the center of this transformation, developing technology and actionable knowledge.

When did Socialmetrix come to Miami, and why?

We came in the second half of 2014, pursuing regional and multicultural accounts that were managed or lead from here, or other cities nearby.

What opportunities are you looking to find here?

A significant portion of Global Corporations have their Latin American and Multicultural Headquarters based in Miami or nearby. Being here enable us to create a conversation with these brands, understand their needs for these markets and provide a tailored set of solutions, leveraging our unique knowledge and experience in the US Hispanic market and Latin America.

What risks may you come across?

I think the biggest risk is to be too naïve. To get to Miami with the idea that the US market is open for business just because you are here, is a misinterpretation and an exaggeration of the opportunity. There is no doubt that there is an opportunity and an advantage being here, but materialize the advantage and the opportunity in form of new revenue for your company takes a lot of effort and money. The US market isn’t inexpensive, especially if you must hire top execs to execute your business development plans. Good professionals are expensive (compared to our countries in Latam) and they also require time to produce results.

So, coming to the US without having a clear understanding of costs and timing may become a very bad idea for the company.

What is the evaluation and product release/sales process in the United States?

I can only speak from my experience in my own vertical (SaaS for Social Media Listening and Analytics), having said that, although the US market is more competitive in terms of quantity of players offering solutions, and that the clients tend to be a bit more “experienced” than in Latam; the product evaluation process itself, in the US, is not that different from Latam.

Maybe this is what we experienced in Socialmetrix because in either region we engage with large corporations, who tend to have similar procurement processes no matter the country.

And so, selling to the BtoB segment in Latam is similar to selling to the BtoB segment in the US (process wise), there are other nuances to have in mind when selling in the US; like the quality of your collateral materials, the client’s toleration to errors, and the client’s expectation for the quality of a presentation/presenter.

Any lessons or advice for companies exploring similar moves?

I would suggest a few things that are obvious but in the heat and rush of your day to day may get forgotten:

*Make sure you have a clear business case to come to Miami, with a meaningful potential for your company.

*Spend as little as possible during your first months here while you research the market, get to know people and start building your network.

*Since day 1 dedicate yourself to business development. This single activity will give you a clear understanding of the market and your real opportunity here.

*Get your marketing materials revised by a native English speaker with experience in your industry. Miami might be considered “the capital of Latin America” but in business everybody speaks English and expect to have materials and documentation in this language.

*If you can afford it, and after validating yourself that there is an actual business opportunity, hire a native Business Development professional with experience in your industry and an existing client base.

*Make sure you run your numbers and that you have enough financial resources to sustain this new venture for at least 18 months (ideally 24 mo).Plan beforehand, what will you do and how will you do it if sales don’t take off and the opportunity don’t materialize as new revenue.

From the perspective of the Latin American entrepreneur, what do you expect as a contribution from Miami?

Although there are a few initiatives putting together professionals from Global Corporations who are based in Miami, I still feel the lack of a more connected entrepreneur community with corporations, and some sort of incentive for these corporations to create links with local entrepreneurs.

From this same perspective, what do you think Miami can do better to become a true value-adding "hub" in the region and support entrepreneurs who come here?

I think Miami could “teach” Latin American Entrepreneurs how to do business in the US. The city itself is a crossover of cultures, that, well managed, could add great value for those entrepreneurs who don’t have the experience or the knowledge about the US business culture.

Organizations like Endeavor have talked a lot about the Argentine model (not just the shortcomings, but the great achievements and opportunities). What do you think Miami can learn from Argentina’s case?

I think that Argentina, with its own shortcomings, has done a good job at creating a small but true entrepreneurial ecosystem around Tech, where successful entrepreneurs are now investors and advisors, and are also helping new entrepreneurs build their companies.

Miami probably still needs to figure out which industry / vertical will have as a main focus, and then help entrepreneurs build a few success stories around that. There’s probably no magic recipe, it takes time and a lot of people involved, pushing for (more or less) the same outcome.

Do you see potential for collaboration and bridge-building between the entrepreneurial ecosystem and the creative economies in Buenos Aires and Miami? Why or why not?

If Miami can effectively become a meaningful stage for Latin American entrepreneurs, where they can showcase their companies to the rest of the US, and maybe other developed countries, I believe there is a great opportunity for collaboration.

Natalia Martinez-Kalinina is the General Manager of CIC Miami and the Founder of Awesome Foundation MIAMI. If you are an Argentine company looking to expand to Miami or a Miami-based entrepreneur/investor looking to connect with the argentine ecosystem, please reach out to Natalia at martinez@cic.us

Argentina6b

December 02, 2016

Argentina to Miami, a bridge worth building (Part 5)

14715685_1015jaunofashion

 

JuancoceoIMG_6347By Natalia Martinez-Kalinina

Miami has a ways to go before we can truly claim the title of regional epicenter, but Argentina has long been recognized as one of the primary entrepreneurial - albeit not particularly stable - ecosystems in Latin America. Figuring out how to support Argentina’s wave of growth and appetite for engagement represents a unique opportunity to add value to the region and truly deliver on our vision as a gateway.

As a first step to test these waters, a group of us came together to co-author a full day of programming within StartupWeekBuenosAires - the largest event of its kind in Latin America-  specifically focused on how to engage with the U.S. ecosystem and market by way of Miami. Ahead of the full agenda being announced shortly, if you are interested in participating or learning more, please fill out this form.

Leading up to the event in December, we will be featuring interviews with a varied range of Argentine entrepreneurs and companies making their way to Miami. The first installments of this series have featured interviews with Balloon Group, Wolox, La Comunidad, and Oasis. For the fifth feature, we spoke with Juan Lanusse (CEO), pictured at left, and Maral Arslanian (US Representative & Distributor), pictured below, of clothing brand Juana de Arco, which recently began its expansion into the US market through Miami two years ago.

Tell us about Juana de Arco. What’s the genesis story? What has been the trajectory?

Juana de Arco was born in 1998 in the iconic Palermo Viejo neighborhood of Buenos Aires, Argentina by the hands of designer and artist Mariana Cortes. Mariana was born in the small town of Arribeños, humble and interesting, she gives the brand this essence. Inspired by nature, art and the recuperation of Latin-American techniques, Mariana draws out the textiles and prints that are then hand silk screen printed in an infinite variety of color that make each piece one-of-a-kind and unique.

JuancoThe brand started off as a bikini line that Mariana sold out of a backpack on the beaches of Argentina. Today, Juana de Arco has two flagship stores in Buenos Aires and two in Japan; our products are now being distributed to specialty boutiques throughout the US and Europe.

What’s next - how do you see the company’s future growth and development?

We have always enjoyed a step by step process. Never moving too fast and we think that is what keeps us going, the steady upward slope. We take strategic first steps and then let the market decide what we need to do next.

Working with Japan came about by letting life take its course. In 2004 a Japanese businessman walked in to our very first boutique in Buenos Aires and decided to purchase all of our inventory on the spot. Our relationship with Japan began in that moment and we came to find that Japanese women appreciate and value Juana.

In regards to the US, we are steadily wholesaling our product - getting a sense of what the market likes and needs and adjusting the line to this entirely new crowd.

When did Juana de Arco come to Miami? Why?

We have been exporting to Japan for 12 years. In 2014 after analyzing a variety of markets to continue our international growth, we decided the American market was our best match. It values many core aspects of our products: design, uniqueness, and the environmental scope in our production process.

To dive into the US market, our options - logistically speaking, were going through Miami, New York or Los Angeles. As an Argentinian based brand Miami had several benefits: language, time differences, geographic location, and a city focusing in developing two industries where Juana de Arco clearly fits, fashion and art.

What kinds of opportunities were you looking for here? What aspects or risks worried you? How have those played out over your years here? How have you found your industry reflected here?

The US market is known to be one for opportunities, where if you work hard you will be successful. In our case, we are looking to grow the brand on a healthy path. That is, getting the right partners to deliver our brand to the clients that value what Juana de Arco stands for, a joyful and colorful lifestyle.

As we found in Japan, we are looking for those distribution channels and end clients that see something special in Juana.

As in any new market, risks come with the lack of knowledge. The learning process we have had in Argentina since 1998 had to be adjusted from scratch for the US fashion industry, which is immense and comes with its complexities. Making decisions on what, when, and how, saying no to certain options to focus on others has been one of the biggest difficulties we've faced.

From the perspective of a Latin American entrepreneur/founder but a long-time Miami transplant, how do see Miami today? What works, what surprises you, what frustrates you?

Miami is at an incredible moment. I can truly say that not much has frustrated me, I see great things happening and more on their way. From the public and private sectors, the support in the fashion industry is there. From an entrepreneurs perspective, I think Miami will have a very interesting and prolific next year.

In light of this perspective, what can Miami do better to become a truly value-adding “hub” for the region? (in your industry and in general)

Although, I do see this happening in many industries, especially technology, Miami could create more partnership. Places like The Lab, MADE, and CIC Miami are already on their way in focusing on specific fields and facilitating intermingling. Miami has to continue developing and reinforcing this co-working approach. It is the way to create a positive community in which we will inevitably learn from each other, pick each up, and watch each other succeed.

How has it worked to have your company straddling Miami and Buenos Aires? Any lessons or advice for companies exploring similar moves?

Both cities are in relatively close proximity, and like I stated before, we share aspects and values. It is a move that takes time. Starting a company in another country simply takes time. As entrepreneurs sometimes we wish things moved in a faster manner. So my best advice would be - patience.

Organizations like Endeavor have talked at length about the “Argentine Model,” but Argentina is also a country that has lived through rocky political and economic cycles. Is there something Miami can learn from the Argentine case study?

Our rocky political and economic cycles have had negative consequences on Argentina. On a brighter note, a positive consequence, the proliferation of entrepreneurs. When when we had the crisis of 2000, many people started to think, hey I studied, worked hard and still lost my job! The lack of opportunities led them to have to lose that fear of insecurity and become an entrepreneur. This crisis gave birth to the fashion designers that are standing strong in Argentina today.

Miami should appreciate the lack of crisis and be fearless regardless.

Do you see potential for collaboration and bridge-building between the entrepreneurial ecosystem and the creative economies in Buenos Aires and Miami? Why or why not?

Yes, I see a lot of potential. I see many aspects in which we are similar, things that bring us together. I also notice many complementary aspects. These are the spaces where working together creates value for both sides, bettering each part.  

Natalia Martinez-Kalinina is the General Manager of CIC Miami and the Founder of Awesome Foundation MIAMI. If you are an Argentine company looking to expand to Miami or a Miami-based entrepreneur/investor looking to connect with the Argentine ecosystem, please reach out to Natalia at martinez@cic.us

[This is part 3 of a series. Read part 1 here - Honey vs. Vinegar: How are we luring and keeping the companies we want in Miami?, part 2 here, part 3 here and part 4 here]

 

December 01, 2016

Startupbootcamp's Demo Day shines spotlight on startups and healthcare ecosystem

SbcMediconecta

 Mediconecta, a telehealth company serving Latin America, makes a Demo Day pitch at Startupbootcamp Miami.

By Startupbootcamp Miami

Miami is home to a robust health industry and is considered one of the largest health districts in all of the United States. From Miami, Startupbootcamp and Mana Wynwood are partnering to create a unique space that capitalizes on Miami’s competitive advantage - from demographic diversity, geographic endowment bridging populations between the Americas together, and Miami’s art scene - to create a distinct and defendable ecosystem for innovation.

“Startupbootcamp has brought new talent and energy to Miami’s expanding innovation ecosystem. Building on this momentum, Demo Day is a chance for this first class of entrepreneurs to put their potential on display and show how they can contribute to the growth and success of our city,” said Matt Haggman, Knight Foundation program director for Miami.

“Miami is a perfect market for entrepreneurs working at the intersection of healthcare and technology with its highly successful clinical facilities, booming tech scene, and emerging startup ecosystem,” said Jaret L. Davis, co-managing shareholder of Greenberg Traurig Miami, who is leading the team of attorneys working with Startupbootcamp and serves as Vice Chairman of Miami Children’s Hospital. “Our firm is thrilled to play a key role in Startupbootcamp and serve as the connector with many of the key players in the market. In light of the work we were already doing with Miami Children’s Health Systems in this field, it made sense to introduce the two, and we are beyond pleased to see how this relationship has blossomed. We look forward to being a catalyst for future growth and remain confident that the success of Startupbootcamp Miami will encourage more accelerators to make their home here.”

Startupbootcamp Demo Day on Thursday  combined  innovations in healthcare technology with Miami’s Art Basel. On Demo Day, Startupbootcamp’s portfolio of digital health companies shared the insights they’ve garnered working in Miami over the past several months to a room of investors, healthcare customers and providers, press, and other esteemed guests.

“Startupbootcamp has really brought to life the technology startup scene in Miami,” said Dr. Narendra Kini CEO at Nicklaus Children’s Hospital, an early supporter in Startupbootcamp. “By focusing on health it is really building out the ecosystem for innovation. We hope to see the next major healthcare players originate in Miami.”

In addition, the Startupbootcamp Demo Day was also paired with Miami’s Art Week, harnessing the influx of general cultural activity into an instrument for broader good. Recognizing that the worlds of Art, Health and Technology traditionally exist independently of one another, Startupbootcamp, in partnership with Mana Common, are forging an unprecedented platform for innovation.

Art is continuously playing a significant role in this development by using creativity to address healthcare and patient livelihood, and to broaden access to wellness resources. Artful thinking is increasingly becoming a meaningful and serious strategy towards better healing, as demonstrated through the partnership of Startupbootcamp and Mana Common.

The goal is to look at Miami’s competitive advantages in terms of industry – Health, Technology, and Art – to create a defensible value chain.

Here are  highlights of some of the major accomplishments that our companies have achieved over the last three months.

Aces Health:

Aces Health’s a 5 global finalists for the Mayo "Think Big" entrepreneurship challenge, has signed a LOI and is looking to close it’s pre-seed funding round led by Miami Children's Health System.

BabyScripts:

Partnered with Aurora Healthcare to build the first technology enabled Medicaid care plan that makes necessary pregnancy care available to any patient from the comfort of their own home. The product went live last week.

Additionally, Dr. Narendra Kini and the Miami Children's Health System have served as a pivotal strategic mentor and partner in the South Florida market. They are currently working together on a comprehensive Go-To-Market as well as new exciting product developments.

CareAngel:

CareAngel as awarded 1st Place in the AARP Foundation’s $50K Innovation Challenge for its partnership with the Philadelphia Local Association of Areas on Aging to support enhanced remote care for low income and underserved populations. As part of the SBC program, CareAngel is now piloting with the University of Miami Health System around med adherence for it’s mammogram patients.

Keep Livin:

KL has closed several revenue generating deals in the past 90 days with substantial partners such as Univision and Florida Blue. Keep Livin will be Florida Blue’s community engagement partner, entail enrolling those in Broward County during the current enrollment period.

Mediconecta (pictured above):

Mediconecta has signed an agreement with Miami Children's Health System to support their outreach for children and their families in Miami, throughout the nation and in Latin America.

Additionally, Mediconecta is contracting with University of Miami Health System to deliver a one of a kind model that will extend their providers' reach into new care settings throughout their markets.

QoC Health:

QoC Health as signed 6 new project contracts (including Canada's largest hospital network, Canada's largest home health organization, 2 internationally recognized universities, and 1 global health organization). The projects cover a variety of content areas, including mental health, population health data collection, and chronic disease management.

Overl.ai:

With the help SBC, Overl.ai has pivoted their resources and technologies to a single product around patient intake.  Since then, the company has experienced more meetings and follow throughs with the investors, new strategic partnerships,  and more customer opportunities.

TruClinic:

TruClinic has added 5 new customers since the beginning of our journey with Startup Bootcamp. The Company also won an RFP with a Florida Children's Hospital. TruClinic has been recognized by the Journal of Health as one of the most innovative digital health companies in the world as an honoree of the 2016 Global Digital Health 100 List.

VoiceITT:

In South Florida, VoiceITT will collaborate with specialty clinicians, disabilities advocates, and therapists, including testing and research toward clinical validation of its signature product, which will be commercially available in 2017. It is in discussions with the University of Miami UHealth System, which will be the site of its first hospital pilot implementation as well as its first enterprise sale.

SBC

A panel of community experts in healthcare discuss the ecosystem at Startupbootcamp's Demo Day.

November 30, 2016

EDC launches “Inside the Investors Head” series with Miami DDA

EDCRob Strandberg intro Steve O'Hara

 

By Deborah Johnson

Enterprise Development Corporation launched a new series of investor/startup events meant to provide entrepreneurs valuable funding insights.  The series combines one-on-one investor/startup introductions with a reception for a broader audience of entrepreneurs.    The objective of these “capital Introductions” is to both help startups acquaint themselves with active Florida and non-Florida early stage investors and help investors identify South Florida’s best emerging investor-ready companies. 

The series launch event featured New World Angels (NWA) and their new president, Steve O’Hara.  Mr. O’Hara met in the afternoon with five NWA selected companies from a growing event database of over 30 companies.   Each company received feedback on their presentation, an initial interest level and specific advice in applying for formal consideration by NWA. 

The five companies selected were:  Recordgram – a mobile music and video recording studio that allow for instant song collaboration; BBConnect – a cloud based reservation and marketing solution for the $3B B&B industry; Cargo42 – an on-demand marketplace for local trucking scheduling; YouCloud – a digital coach for team effectiveness; and Magneceutical Health – Magnetic Resonance Therapy addressing chronic stress and related conditions. 

These 1 on 1s were followed by an evening reception where Mr. O’Hara shared with the audience general funding guidance for entrepreneurs as well as specific insights into NWA’s selection and funding process. 

Future events in this series will be ongoing throughout 2017, with the January investor announced soon so please check www.enterbusiness.org for updates.

For entrepreneurs wishing to participate in future events, please submit an executive summary and investor slide deck to team@edc-tech.org

November 29, 2016

Argentina to Miami, a bridge worth building (Part 4)

  Rio - Villa

Oasis' hotel 2.0 concept features properties like this one in Rio.

 

By Natalia Martinez-Kalinina

Miami has a ways to go before we can truly claim the title of regional epicenter, but Argentina has long been recognized as one of the primary entrepreneurial - albeit not particularly stable - ecosystems in Latin America. Figuring out how to support Argentina’s wave of growth and appetite for engagement represents a unique opportunity to add value to the region and truly deliver on our vision as a gateway.

As a first step to test these waters, a group of us came together to co-author a full day of programming within StartupWeekBuenosAires - the largest event of its kind in Latin America-  specifically focused on how to engage with the U.S. ecosystem and market by way of Miami. Ahead of the full agenda being announced shortly, if you are interested in participating or learning more, please fill out this form.

ParkerLeading up to the event in December, we will be featuring interviews with a varied range of Argentine entrepreneurs and companies making their way to Miami. The first installments of this series have featured interviews with Balloon Group, Wolox, and La Comunidad. For the fourth feature, we spoke with Parker Stanberry (pictured here), Co-Founder and CEO of Oasis, a disruptive hospitality group that relocated its headquarters to Miami two years ago.

Tell us about Oasis. How was the company started? What has been the trajectory? How do you see its future growth and development?

I hatched the idea in 2007 based on my own experiences as an international traveller and then expat in Buenos Aires. I just felt there was a need for a better and more immersive traveller experience than hotels could provide.

In 2008 I partnered with two other Americans who knew Buenos Aires well, put together about $20K of start-up capital, and launched in early 2009. So it was a true startup in the early days. We had some success in BA and raised $100K, then opened Sao Paulo and Punta del Este, which proved the concept enough to raise $600K. Then in 2013 that we raised a Series A and were able to really hit the gas in terms of expansion.

Now we’re in 22 cities in 12 countries, and earlier this year did a Series B with AccorHotels. With additional capital and the institutional support of a partner like Accor, the goal is to really ramp up and reach 100 markets. Our goal is to build the first global brand around this “hotel 2.0” concept.

When did you/Oasis come to Miami and why?

We decided to move the HQ here in 2014, as a natural base from which to pursue a global strategy. It’s geographically ideal, lower cost than a NYC (which would have been our other option), and obviously very international. I myself moved up here last year.

What kinds of opportunities are you looking for here? What aspects or risks worry you?

I think more than a specific opportunity, it’s the factors that I mentioned above. It just checks some key boxes for us at this stage of the company’s trajectory.

The 2 worrying aspects to me are, first, access to later-stage capital. It seems that the seed and angel stage ecosystem is developing quite well, but there aren’t any funds doing B/C/D stage rounds. That’s less a worry for us now with Accor on board and good relationships with some NY-based funds.

The other is scarcity of talent. There are certainly some great people around, but nowhere near the density of young professional talent as you’d find in a major US or European city. Now the flipside of that is that there are also fewer opportunities, so when you do find the right person, there is less competition for them and more loyalty. But I think the depth of the talent pool is something that the folks involved in trying to build this ecosystem have to put some serious thought into.

From the perspective of a Latin American entrepreneur/founder, what advantages does Miami have?

Well, I’m kind of a pseudo-Latin American entrepreneur, since I’m from the US, but sure, for the purposes of this question, I can play up the LatAm angle. Advantages are a) proximity to the region, b) tremendous amount of back and forth of people between Miami and the region, c) ability to ease in culturally, d) fact that many LatAm HQs are here, so it’s actually easier to reach regional decision makers in Miami than in BA or Mexico City or Sao Paulo.

In light of this perspective, what can Miami do better to become a true value-adding “hub” for the region?  

The city needs to find a way to get some larger funds active here. And I think that organizations doing some more explicitly cross-border focused programs, talks, workshops would be great, such as the LAB did a few weeks back with an Argentina focus.

Organizations like Endeavor have talked at length about the “Argentine Model,” but Argentina is also a country that has lived through rocky political and economic cycles. What do you think Miami can learn from the Argentine case?

I’m not an expert on this so don’t have too strong of an opinion. But when looking at the Argentine model, I do feel that the original impetus for the movement has a good bit to do with luck - a few incredible entrepreneurs happened to build great companies in the late 90s, and that lead to the network effect that Endeavor points to. The great thing was that Endeavor was there in Argentina at that time, and really able to seize the moment and amplify the effect and influence of those 3 big success stories. So while maybe you can’t will those first success stories to happen, you, as a city or group of organizations in a city, can certainly be proactive in recognizing them and capitalizing on them.

That being said, you’re right - at a macro level it’s not like Argentina has been a model, and there haven’t been any majorly impactful start-ups, on a global scale I mean, since Globant. Meanwhile Sweden, a country 1/5th the size of Argentina, has created 4-5 [need to check that] unicorns in the past 8 or so years. So obviously the macro context is important, and is certainly an advantage that Miami has over Buenos Aires.   

Do you see potential for collaboration and bridge-building between the entrepreneurial ecosystem in Buenos Aires and the one in Miami? Why or why not?

Sure, there is no reason not to. There is a lot of commonality of language, a natural affinity between the two, and certain industries that are quite important in both cities (tech, real estate, hospitality come to mind). But again, that being said, the macro context in Argentina is so challenging, which begs the question of whether there are other US cities that have thrived in the recent years (Austin for example) that would make sense to study and forge connections to.

Natalia Martinez-Kalinina is the General Manager of CIC Miami and the Founder of Awesome Foundation MIAMI. If you are an Argentine company looking to expand to Miami or a Miami-based entrepreneur/investor looking to connect with the Argentine ecosystem, please reach out to Natalia at martinez@cic.us

[This is part 3 of a series. Read part 1 here - Honey vs. Vinegar: How are we luring and keeping the companies we want in Miami?, part 2 here and part 3 here]

 

November 25, 2016

Argentina to Miami, a bridge worth building (Part 3)  

 By Natalia Martinez-Kalinina

  LacomunidadIMG_1546Miami has a ways to go before we can truly claim th e title of regional epicenter, but Argentina has long been recognized as one of the primary entrepreneurial - albeit not particularly stable - ecosystems in Latin America. Figuring out how to support Argentina’s wave of growth and appetite for engagement represents a unique opportunity to add value to the region and truly deliver on our vision as a gateway.

 As a first step to test these waters, a group of us came together to co-author a full day of programming within StartupWeekBuenosAires - the largest event of its kind in Latin America-  specifically focused on how to engage with the U.S. ecosystem and market by way of Miami. Ahead of the full agenda being announced shortly, if you are interested in participating or learning more, please fill out this form.

 Leading up to the event in December, we will be featuring interviews with a varied range of Argentine entrepreneurs and companies making their way to Miami. The first installments of this series have featured interviews with Balloon Group and Wolox. For the third feature, we spoke with Joaquin Molla, Co-Founder and Chief Creative Officer of the community - a multiple award winning and globally recognized creative agency, designated as the 2016 multicultural agency of the year by AdAge.

 Tell us about the community/la comunidad. What’s the genesis story? What has been the trajectory?

We wanted to create a company where people can create and produce great work for great brands. The community was born around the idea of collaboration—how people from different cultures can influence each other and do amazing things when they work together. We deeply believe in the power of culturally-driven ideas.

What’s next? How do you see the company’s future growth and development?

At the community we think about growth differently. Most agencies approach the question of growth in the traditional way—the growth of their business; but we think growth is the product of something bigger: following a vision. Our vision remains the same: we believe in the power of culturally-driven ideas and technology. It’s all about our cultural sensibility, and we believe this is a global concept. So where that vision takes us, we will follow…

When did the community/la comunidad come to Miami? Why?

There were a few reasons. One of the most important ones was the idea of being able to do amazing things when you work and being able to have an amazing life when you get out of the office. We thought Miami could help us achieve a better balance between work and life. Some cities tend to give better work options, but with a harder side of life. We opened in Miami in 2001 with the idea of having a company with very high standards on both sides of life. We love the ocean! And it’s very rare to have both the opportunity to work in advertising and the ocean so close. It’s a luxury we celebrate every day. Also it is a very strategic place to be. You can be in New York and Chicago in three hours, in Buenos Aires overnight. You can cover all the Americas fast, and also be in London in six hours. It is in the middle of everywhere.

What kinds of opportunities were you looking for here? What aspects or risks worried you? How have those played out over your years here?

 Again, the idea of a better work-life balance. At the beginning, we were worried about the standards on creativity. Buenos Aires is a very intense city where you are surrounded by culture, and it pushes you beyond your limits all the time… in a very interesting way. So our concern was that Miami could have the opposite influence on the company and on us, but that didn’t happen.

Besides, Miami has changed a lot in the last 16 years in a fascinating direction. I feel like we are also part of that change, and I always felt the city received us and supported us a lot during all those years because we made that bet at that time—and we took it very seriously. Now I feel like Miami is the right place at the right time. I feel honored to be here surrounded by so many talented people who want to find a balance but also want to keep pushing the limits of what’s possible. I feel very lucky to be here.

From the perspective of a Latin American entrepreneur/founder but a long-time Miami transplant, how do see Miami today? What works, what surprises you, what frustrates you?

 I am very happy with the evolution Miami is going through. I like that it is becoming a more interesting place on the culture side. But the sense of “belonging” is something Miami has to work on. Somehow, it is hard to have strong roots in the city – everyone is moving around, and it feels like you are somehow another tourist in town. Whatever Miami can do to make people feel like a “local” and celebrate that you chose this city to raise your family and build your company would be great. More and more interesting people are choosing Miami to live, but how do we give them the sense of belonging and that extra “local” feeling that makes them stay?

In light of this perspective, what can Miami do better to become a truly value-adding “hub” for the region? (in your industry and in general)

I think any effort on culture is very well received. We were always perceived as a shallow city, but now the amount of thinkers living here is amazing. What do we do with all of them to bring that truth to the surface?

How has it worked to have your company straddling Miami and Buenos Aires? Any lessons or advice for companies exploring similar moves?

We have a lot to learn on both sides. We should mix process and intuition more. Both extremes are bad. In the U.S., things become too process driven, and sometimes you lose a bit of the magic; and the opposite is also true in Argentina, so that mix has helped our company ha lot.

Organizations like Endeavor have talked at length about the “Argentine Model,” but Argentina is also a country that has lived through rocky political and economic cycles. Is there something Miami can learn from the Argentine case study?

Well, you can always learn from anything. I think the biggest thing would be the ability to adapt fast to anything. You become tougher, and you can adapt easily to change. I think that is key these days. That is the only thing we can be sure about: Everything is changing all the time. So being raised in a country like Argentina prepares you for anything. You also learn how to react quicker, because you know timing is key. These days with technology, that speed drives everything we do. The “speed of culture” is dictating a faster way to communicate all the time.

Do you see potential for collaboration and bridge-building between the entrepreneurial ecosystem and the creative economies in Buenos Aires and Miami? Why or why not?

I think Miami should build a bridge between all the big cities of Latin America, not only Buenos Aires. We should be able to see the best artists' work, the best plays, movies, books and more. There should be a connection between Miami and the best of each of those cities that is more direct, fluent and consistent. This happens sometimes: you see something amazing from one of these cities. For me, however, this should be a serious long-term program curated by interesting people to make sure we have a pulse in each of those cultures to see not only the best but also what’s coming, what’s under the radar. In Miami we are at the center of it all. We can connect the south and the north, and we can do amazing things with that amazing mix.

[This is part 3 of a series. Read part 1 here - Honey vs. Vinegar: How are we luring and keeping the companies we want in Miami? and part 2 here]

Natalia Martinez-Kalinina is the General Manager of CIC Miami and the Founder of Awesome Foundation MIAMI. If you are an Argentine company looking to expand to Miami or a Miami-based entrepreneur/investor looking to connect with the Argentine ecosystem, please reach out to Natalia at martinez@cic.us