By Nancy Dahlberg / firstname.lastname@example.org
AdMobilize, a big data company for outdoor and indoor advertising, launched its AdBeacon, which the company says is the world's first "plug and measure" analytics platform for outside digital signage advertising and retail, enabling operators and agencies to understand ad campaign performance in real time.
The fast-growing Miami Beach company, now with 26 employees, has also moved into new offices, unveiled a new logo and has three four more "Internet of Things" products in the pipeline.
AdMobilize describes the AdBeacon this way: The AdBeacon device is about the size of an iPhone 5 and uses a camera sensor to collect data from physical spaces. Metrics such as impressions, confirmed views, dwell time, peak times, and audience demographics are captured and displayed on an intuitively designed dashboard all in real time. For digital signage with built-in camera sensors, AdMobilize offers a seamless and comprehensive API solution.
"AdMobilize's technology provides operators and agencies the only turnkey solution to solve the very complex physical world analytics problem. Our goal is to work on the really hard things, so you can focus on growing your business while benefiting from this cutting edge disruptive solution," said AdMobilize's founder and CEO, Rodolfo Saccoman.
In addition, AdMobilize has offices in Bogota and London, where 11 of its 26 employees are currently based, and has a presence in Washington, Tel Aviv and Boston.
Saccoman has raised a total $4.5 million from a combination of VC firms, local and foreign angels and a Rokk3r fund. Launched in 2012, AdMobilize was a Miami Herald Business Plan Challenge winner in 2013.
Up next: AdMobilize is working on three new products, all in stealth mode. "During the the next four to six months we will be unveiling these products which have the potential to connect the physical environment to consumers in ways never thought of before," said Saccoman. "Our team and products all work toward imagining what Internet of Things and Big Data can become."
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