Making their moves: clearCi Director of Sales Michael Clews and CEO Joe Levy take a break at clearCI's Fort Lauderdale headquarters. Below, the clearCi team talks strategy. Photos by the Miami Herald's Joe Rimkus.
Headquarters: Fort Lauderdale
Concept: clearCi helps companies collect, analyze and manage intelligence so they can effectively compete in today’s digital era. clearCi supports more than 70 companies in 10 countries. Its patent-pending SaaS application works as an automated Competitive Intelligence (CI) informant to collect data about competitors and distribute it to decision makers across the enterprise.
Story: Joe Levy and Tomer Sofinzon analyzed many industries to find a market ripe for disruption. They realized competitive intelligence, as an organized function, was missing a dominant player, and they saw tremendous growth potential. They partnered with developers Kfir Sasson and Ron Oz, experienced in CI, to create a technology solution that could turn data into actionable intelligence. After a year of R&D, clearCi launched its software in 2011, and Levy teamed up with former Meltwater colleague Michael Clews to begin marketing and selling the product to mid- and large-sized global enterprises.
Launched: March 2011
Management team: Joe Levy (founder/CEO), Tomer Sofinzon (founder/corporate development), Kfir Sasson (founder/CTO), Michael Clews (founder/director of sales)
Number of employees: 15
Financing: About $500,000 from self funding, friends & family. Currently exploring a Series A round.
Recent milestones reached: Now serves more than 70 customers, adding 50 in 2012 alone. By the end of 2012, clearCi won four awards at UP-START Cloud Awards competition in San Francisco. It also expanded its marketing and sales team in October 2012 to seven full time employees.
Biggest startup challenge: Creating national market awareness about a technology many people are not familiar with using to support strategy and improved decision making.
Next step: clearCi is expanding sales operations in Fort Lauderdale and ramping up product development at its Israeli R&D center.
Strategy: Aside from expanding its product features and capabilities, clearCi plans to continue educating the market about enterprise intelligence and innovative CI techniques and leveraging relationships to grow clearCi’s user base.
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