La Liga to air on GolTV through 2012. As an aside, I interviewed network founder and former Uruguayan soccer legend Enzo Francescoli Tuesday. Q&A to come soon.
From the official release:
MIAMI - March 18, 2009 - GolTV, the only live bilingual channel delivering 24/7 international soccer, has inked a multi-year TV rights deal for the U.S. and Canada for Spain's La Liga through 2012. The country's fastest growing all-soccer network has also secured four original shows offering in-depth coverage of La Liga's 20 club teams throughout the season, including world-renowned clubs FC Barcelona and Real Madrid.
"GolTV is North America's most popular all-soccer network and consistently delivers top audience ratings that speak to La Liga's passionate fan base," said Gerard Romy, Officer of Mediapro. "As the only bilingual soccer TV network, GolTV is uniquely poised to deliver our world-class teams to both English and Spanish speaking viewers."
Spain's La Liga boasts several of the world's strongest soccer club brands and powerhouse players like Eto'o, Raul, Cannavaro, Márquez, Henry and Messi. GolTV has held TV rights to La Liga since 2003, where the league consistently delivers year-over-year stellar ratings. When FC Barcelona and Real Madrid went head-to-head in "El Clasico", GolTV scored the highest ratings of any TV sports network in the U.S. Hispanic market in December 2008 according to AC Nielsen.
"Frankly, La Liga features the biggest soccer stars in the world and its non-stop action is unmatched. These teams, including Real Madrid and Barcelona, deliver our highest-rated games," said Enzo Francescoli, founder and CEO of GolTV. "La Liga along with our other international leagues provide the ideal channel for soccer fans, where they can see the best matches played across every corner of the world. We couldn't be more pleased to renew our relationship."
GolTV currently offers live and premiere coverage of the 2009 La Liga season, as well as the weekly program Ole! La Liga, which showcases the best highlights from the Spanish league and airs on Mondays at 7:30 p.m. ET. For a complete programming schedule, please visit http://www.goltv.tv/.