World Cup Countdown: 58 Days to Go!
Nike just launched its ad campaign for the US World Cup team.
"Risk Everything!'' #riskeverything
Get used to it. You're going to be seeing and hearing a lot of it.
I recently received a promotion from them, and this was the full text:
"We will take risks.
We have athleticism.
We have engines that never run out of gas. And we have heart. And these strengths will strike fear in exactly no other country. But we will take on the world. Face teams that have the oddsmakers sneering at us. Where the last thin we should do is attack. So we will attack.
We will take risks.
And we will not play it safe. Or park the bus. Or defend like a tiny island nation. Safe doesn't inspire your countrymen to wear your shirt or wave your flag.
Safe doesn't make history.
But sending everyone forward will. Reminding Portugal of the alst time we met will. Being predictably unpredictable will. So we will try things. Things they can't scout us for. Things that will remind them not to tread on us.
We will gladly go into the humid, hostile, middle-of-no-where junge. And we will make it the home of the brave.''
What do you think? You like it?