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Miami Beach brand ventures afar

The Delano, that super-chic, super-expensive Miami Beach hotel, is taking its name to some upscale, far-off destinations.

Parent company Morgans Hotel Group announced Thursday that it had inked agreements to expand the brand to Cabo San Lucas in Mexico's Baja Peninsula and the coast of the Aegean Sea in Turkey.

Both are locations that one analyst described to me as "jet set," which I already knew from watching MTV's Laguna Beach, whose rich reality show cast went to Cabo for Spring Break.

Both of the new hotels are supposed to open in 2013, so we'll keep our eyes peeled for updates on the projects. The last two Delano expansions that Morgans announced -- one to Las Vegas in 2006 and one to Dubai in 2008 -- never happened.

Can't wait two or more years to visit one of the new spots? A stay at the Miami Beach location, with a city view, will set you back $655 a night.

 

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