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With no Super Bowl, hotel rates plummet

Hoteliers in Miami-Dade and Broward must have been smiling around this time last year. The Super Bowl was in town. And room rates soared.

But this year's numbers are probably bringing less joy. While occupancy rates held steady, prices tanked this year, according to Smith Travel Research numbers for the week between Jan. 30 and Feb. 5. Last year, those dates included the run-up to the big game on Feb. 7.

Occupancy actually increased in Miami-Dade to 80 percent from 75.5 percent during the same time in 2010. In Broward, occupany fell slighty to 75.8 percent from 77.6 percent.

But the real drop came in average daily rate, which was $247.90 in 2010 in Miami-Dade. This year? Down almost 30 percent to $174.41. Broward's drop was also steep: from $179.51 to $129.34, a nearly 28 percent drop.

Since that span doesn't even include Super Bowl Sunday, we'll be interested to see the following week's numbers when they're released.



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