A sign on the side of the eastbound MacArthur Causeway that appeared recently said everything there is to say about the Miami Beach attitude toward spring breakers: "Welcome spring breakers," it said. Followed by "no underage alcohol" and another warning against glass or littering on the beach.
We kept meaning to snap a picture of the sign, but when we asked Miami Beach tourism director Max Sklar about it this week, he said the message has been tweaked. Spring breakers are singled out no more; now, the sign more generically welcomes "visitors."
"Visitors are welcome, whether they're spring breakers or not," he said, adding that the city didn't want other visitors to think they had a free pass to partake in underage drinking and beach trashing.
South Florida tourism offices know they'll get some spring breakers who want beaches and nightlife, but they're more interested in attracting families, affluent couples and international travelers. Read more in today's story.