Ever walk into a hotel and notice the air smells slightly...citrusy? Or floral? Or citrus-floral with a note of sandalwood? There's probably a company out there who did careful work to come up with that scent.
Our story today looks at the practice of "scent marketing" in lodgings throughout South Florida, which hoteliers use to create a multi-sensory welcoming experience and to better brand their locations.
Read more here.
