« Smells like a trend | Main | The Dream has arrived »

SoBe hotel to be part of the "B" family

Months after opening their first location, the group behind B Ocean Fort Lauderdale announced their latest acquisition will be part of the B Hotels & Resorts brand.

The Continental Oceanfront South Beach Hotel will be renovated and relauched by late fall 2012. A name hasn't been announced, though we're thinking at least part of it shouldn't "B" any surprise.

The 250-room hotel at 1825 Collins Ave. was bought in April for $61 million by Weston-based InSite Group in a joint venture with Cube Capital. The exterior, lobby, guest rooms, meeting space, dining areas and pool and beach area are all getting updates, though the company wouldn't put a dollar amount on their planned investment.

If the new hotel has a name similar to its predecessor in Fort Lauderdale, South Beach is in for some alphabet soup: There's already a W South Beach and a Z Ocean Hotel on Collins Avenue.


Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.