Broward tourism officials are finding new ways to bring more business from two significant markets: gay travelers and New Yorkers.
In celebration New York’s legalization of gay marriage, the Greater Fort Lauderdale Convention & Visitors Bureau has launched a new marketing campaign to lure newlyweds to the destination. The bureau is running an ad in the New York Times this weekend (see above) and launching a website.
The site — www.sunny.org/honeymoonwithpride — is offering a “Honeymoon with Pride” contest with the prize being five nights at the Royal Palms Resort & Spa or three nights at the Atlantic Resort & Spa.
"Bringing an estimated one million gay travelers to Greater Fort Lauderdale last year was a remarkable achievement, and now we grow even prouder celebrating the legalization of gay marriage in New York,” said Broward tourism chief Nicki Grossman in a statement.
Three local hotels have created honeymoon packages: the Royal Palms, which is offering a six-night stay, spa treatments, a photography session and Intracoastal yacht cruise; the Atlantic, with three nights at the hotel, welcome cocktails and a discount at the spa and the Grand Resort & Spa, with a two-night stay, chocolates, and a massage or facial.