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Hocutt weighs in on power of Twitter

University of Miami athletic director Kirby Hocutt admitted to reporters last month he was a little nervous about entering the social network known as Twitter. It didn't take him long to discover its impact.

Kirby Hocutt Tuesday night on WQAM's Hurricane Hotline, Hocutt shared the story of how his second tweet created such a wave of response.

"Three weeks ago, I'm in New York. I go to the Yankees-A's game. I wake up the next morning. I have some time to spare before I go to the Nike event introducing our new uniform for the Virginia Tech football game.

"I said, ‘You know, I'm going to throw my meeting with the Yankees [to get a UM football game played in Yankee Stadium] to our fan base. I said, ‘We'll do it on Twitter.' It was my seond tweet I had ever sent out -- ever. I said, ‘Canes fans, met with Yankee executives about a possible football game in Yankee Stadium. What do you think?'

"Ten minutes later, Chris Freet, our associate AD for communications calls me and says, ‘What in the world have you done?' The Associated Press had picked it up. ESPN had picked it up on their website. Our local media had picked it up. And I sat there and thought, ‘Wow! How powerful and how fast social media is.'

Football coach Randy Shannon obviously has never been a fan of Twitter, Facebook or any other social network. And Tuesday, he put the clamps on Twitter for his players. Although he was also on Hurricane Hotline for nearly 10 minutes, he was never asked about his decision. Hocutt, however, did shed a little more light on the issue.

"[Twitter] gives us a chance to control our brand and our messaging and get our viewpoints out. But at the same time there is a sense of control and it's up to our student-athletes if they participate or not," Hocutt said. "But then it goes to their program and to their head coach. And there are times where a coach will make a decision, as the public knows, was made recently, where Coach Shannon said, ‘We've got to focus.' And part of that commitment, finishing the season as we all are committed to finishing it, we don't need to be communicating and talking via Twitter until this season is over."

Although he never came out and said it, there was a sense players might be able to use Twitter once the season is over. In fact, a few players made references to that in some of their final tweets Tuesday. We'll have to see what happens. But my guess is Facebook will also be banned by next week.

Comments

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Too bad he hadn't made the decision before the OSU game. The Canes were "playing" silly games on Twitter and needed to be focused on playing on the field.

Players had better be careful what they do and what they say on the social media networks. It could affect their future employment. Most reputible companies conduct thorough background investigations on new employees. In the future, these investigations will include background checks on the prospective employee's social media accounts.

Now, who do you think a company is going to hire? A foul-mouthed jive turkey (that broadcasts his sex life, stuff like that), or a responsible, respectable, well mannered, mature young man?

Manny: You should further your story on the affects of social media on these players. I would ask former Cane WR, Special Agent Randall "Thrill" Hill to weigh in with his thoughts. He knows the ins and outs of a thorough background investigation, request for security clearance, and the potential for identity theft.

Kinda funny how Terell Pryor was twittering before the game vs Miami on Saturday. His team won the game. Maybe not focusing and playing sloppy football has nothing to do with twitter and everything to do with coaching

I'm a die-hard Cane fan but this is the most ridiculous thing I've ever heard. Were the players tweeting during the game, practices, or team meetings?

Last I checked these kids are over 18 and he wants to control their social lives too. Maybe they shouldn't vote either cause they may choose a controversial candidate, maybe they shouldn't be allowed to have a camera phone because you never know...where does it stop? These kids are in college, give me a break.

Randy Shannon a.k.a. Kim Jong Il

Who cares about this non-issue. What's the word on Porter and Robinson's injuries?

Stop over-reacting folks....

The players did not perform, and the coach took away a means for them to entertain themselves...

Not different than taking away a kid's video game system when he brings home a "D" grade.

Besides, i do agree that they tweets show themselves to be UNserious students and players, especially Harris' ridiculous Raiders clown suit. Come on, i know your still young, but you are competing for a multimillion dollar job in 1-2 yrs. Show some maturity and focus.

Shannon has once again deflected attention away from HIS failings as a head coach. It would make any of us wonder how deep his 'excuse' stash really is. How much time does Randy spend thinking about and writing down excuses so as to be prepared for the next round of media questioning? He has probably gotten so good at 'excusing' that he no longer has to ask his inner-circle on how to 'spin' the next loss away from himself. Shannon is a C+ coach at best but an A+ genius at protecting his glorified physical education teaching credentials. I really thought he was going to be special as a 'son of Miami' but he is so in over his head. Does the administration ever take at least a 'peep' at what is being written by the fans? Probably not, as they are convinced our insights are shallow, uninformed and overly simplistic. WAKE UP MIAMI!

HOW ABOUT FOCOUSING ON PRACTICING....SO QB AND WR ARE EXECUTING THE SAME PLAY.....

Hey, I'm thinking about firing Randy Shannon and hiring a real head coach. What do you guys think?

- Very good idea!

Walk through the logic guys: Fire Randy and you have to buy out his contract then get all your future recruits snatched right out from under your noses when he becomes a DC at a big program somewhere else. The progam doesn't have the bread to buy out RS and hire a big-time coach.

You've got a good coach for cheap right now. You can't afford a rock-star head coach ($2-$4 mil per year). Are you going to gamble on an unproven commodity in the interest of $$?

You'll get past this loss, trust me, no one will remember this game in November/December.

The self promoting...Kirby Holcutt is a FRAUD..where is the BIG MONEY into the program that you claimed you could bring in?..TWO YEARS AND NO MAJOR ANNOUCEMENTS???..WITH NO MONEY UM CAN'T AFFORD TO HIRED OR FIRE..MY NEIGHBOR IS AN EX CANE, he told me het got a call from some one in the AD office asking for money..he asked the they guy, who was the coach after Jimmie Johnson? the person couldn't answer and my neighbor asked him never to call again..Thank Donna..You bring all these outside "Hicks" to the U..who just don't get it!!!!

Manny, Your blog is over run with gator trolls posing as Cane fans. This exact thing happend before and you had to moderate it. You need to nip this in the bud.

Posted by: bring back sam jankovich | September 15, 2010 at 11:16 AM


Cut & paste from previous blog = gator fan trying to deflect from the train wreck that is U-felony.

Some of our fan base are BIGOTS and very negative plain and simple...The hate for Randy is ridiculous.. I bet your girl or wife can't stand your butt. You are always complaining...Computer coaches are the worse..if u can do better where are YOU at..oh i forgot you can't coach but complain and whine

Its not randy blaming focus. Thats an excuse. The truth is randy is upset at how sloppy his offense played. So he is punishing his team. Hes saying u are here to play football. To focus on football and if u cant do that ill take something u enjoy away from u. This is his way of telling players that kinda effort u had saturday isnt gonna be tolerated that twitter is a privledge not a right so im taking it away. If u want to keep your privledges i suggest u focus on football and dont mmake all the dumb mistakes u made saturday. coaches can only do so much to get kids to pay attention in practice. Benjamin dropped a pass right into a defenders hands. Blocked on pass play. I mean if any player on this team showed lack of focus its him.

Most improved team in the acc- Virginia, love their coach and his offense.

You've got a good coach for cheap right now.

Posted by: Pull yourself together man! | September 15, 2010 at 11:03 AM

22-18

BY THE NUMBERS

You can't afford a rock-star head coach ($2-$4 mil per year).

Posted by: Pull yourself together man! | September 15, 2010 at 11:03 AM

The private university has about 15,000 students, along with a $60-million athletics budget.
-- the chronicle

The ACC has reached a deal with ESPN for its television rights to football and basketball. According to the Sports Business Journal, the new deal is worth $1.86 billion over 12 years. ... The new contract will give each institution more than double what they take home now, an annual pay of $12.9 million.
-- bleacher report

YES U CAN

Are you going to gamble on an unproven commodity in the interest of $$?

Posted by: green | September 15, 2010 at 12:33 PM

U BETCHA

Are you going to gamble on an unproven commodity in the interest of $$?

Posted by: Pull yourself together man! | September 15, 2010 at 11:03 AM

U BETCHA

Posted by: green | September 15, 2010 at 12:37 PM

CORRECTION

Harris tweeted at 1:25pm last Sat. The OSU game started at 3:45pm.

This is an unacceptible lack of focus. That kid should be in the locker room with his eyes closed, picturing the plays he needs to make, pounding his recievers, RBs and linemen on the chest and getting the team riled up into mad dogs...

Instead he wants to be a celebrity for the fan base.

I think Harris still has star-quality abilities as a QB, but its clear his maturity belongs amongst the Freshmen class.

Maybe he needs to sit out a game or two-- whether we win or lose those games don't matter to me. If that message causes rapid maturity and growth for him, it will pay us back with a potential NC next year, then it's worth it to me.

I accept that there is no NC this year. ACC championship is still a BIG maybe.

It's another "improvement year". The sooner the fans accept this, the less upset we'll be for the rest of the season.

I'm a real Canes fan. I can accept my team as they are, root for them to improve, an hope the bounces go their way.

All you other jerks bashing our team and coach are NOT FANS. Get that straight. If you bash, you're nobody to the Cane Nation.

Kinda funny how Terell Pryor was twittering before the game vs Miami on Saturday. His team won the game. Maybe not focusing and playing sloppy football has nothing to do with twitter and everything to do with coaching

Posted by: Sebastians Army | September 15, 2010 at 09:09 AM

Kinda funny how you make crap up...

Last tweet was:

Man im super mad i lost all my followers because some one stole my other profile 11:00 PM Sep 7th via web

http://twitter.com/tpeezy2

If you bash, you're nobody to the Cane Nation.

Posted by: C-dog | September 15, 2010 at 12:39 PM

my country right or wrong ; )

DISSENT IS PATRIOTIC

Great job Randy, you got blasted by a better team and a better coach and you respond by banning twitter accounts. Don't treat them like men and tell them to not tweet, simply demand that they delete their accounts. That'll land you a blue chip QB Randy.

Posted by: Teddy is a poor man's J12 | September 15, 2010 at 10:30 AM

Ok then. Would you consider Chris Petersen as a great coach? You know, Boise State's head man? I sure you would because I know everybody does soooo.....

Boise State's Chris Petersen Bans Twitter, Ignites 21st Century Debate

"It's just a distraction that we just don't really need to have right now. There's plenty of time in their lifetime for Twitter," Petersen said.

http://ncaafootball.fanhouse.com/2010/08/11/boise-states-chris-petersen-bans-twitter-ignites-21st-century/

He banned it before fall practice even began. Now which team was more focused in the BSU vs. VT game? Exactly!

Gosh, I love this stuff. I love educating the uneducated!

GO CANES!!!

Randy playing a HUGE role as a father figure which is exactly what parents look for in a coach. While another father figure up north just sends his kids to jail. Imagine that...

Jordan Futch: "dis my last tweet see yal in da spring."

----------------

That's not an insult to black people. It's an insult to the language, but not to Futch as a person.

This whole Twitter thing is crazy. What a waste of time and energy.

I was disappointed seeing players like Jacory on twitter as they drove to the game in the bus. Even more he was answering tweets by the haters, our guys dont need to worry about the doubters getting them out of the zone before game time.

Posted by: Fire the Coach | September 15, 2010 at 12:55 PM


I smell something.............

Someone should put Randy Shannon on timeout.

gator fans should worry about their own sorry team instead of playing fakey. You dropped 6 spots in two weeks playing cream puffs. The sec stretch starts saturday and so does the end of your barely top 10 ranking.........

Posted by: XXXIII | September 15, 2010 at 02:38 PM


How ironic............

I dont know why players are even thinking about Tweeting 2 hours before the game as if they are Hollywood stars or something. No wonder why we could not catch any passes, tackle properly, false start 1000 times, catch any interceptions, and threw 4 interceptions. Ray Lewis, Warren Sapp, and the rest of the Cane greats were not thinking about Tweeting on there cell phone 2 hour before the games. They were thinking about how bad they were going to embarress there opponents before the game and what type of celebration penalty i was going to get if i scored. No wonder why OSU looked like a team that was focused on the game compared to us, who looked like we were ready to go Tweet at Halftime on how good Terrell Pryor is. BRING BACK JIMMIE JOHNSON and DOES UNC STILL WANT Butch davis because Shannaon cannot coach with the Meyers, Saban, and Tressells of the world...

We do not care about winning championships anymore at the U and its all about raising these kids into good men. Wake me when its about both...

I'm not sure if anyone else can win more games than Shannon: I mean think about: Look at what the U is willing to put out to a prospective coach. Basically, we're not winning, because we're not paying.

Look at all the coaches in the top 10. How much are they making and how much are their assistants making? The fact of the matter is we're right on par with what the U is kicking out in terns of salaries, etc.

And, Shannon isn't bad, when U come to think of it. He's one of the better defensive minds out there.

Just look at Chris Rainey from the gators, these kids dont realize what they send by texting or twitter or facebook will come back to haunt them. I'm glad Randy Shannon did this.

its sad that players like lamar miller, sean spence, and brandon harris played their hearts out but have too fall just like the rest of the team

Holly Cow!!! I have never im all my years as a CANES fan seen such an outburst of "Cry baby cry" The coach is the coach and if you are not happy with that then there is only one thing to do. "FIND ANOTHER TEAM TO SUPPORT" No you all just want to fire the coach. As far as his won loss record so far. Well to those just research the past years. I have said this before. If you the blogger think you can do a better job then go coach a little league team somewhere. IT IS NOT THAT EASY. So we have one loss after 2 games. I remember a year that we lost the first game them went & won the NC. There is alot of football not played yet. GMAB If you are really a fan you'd be behind this team win or lose and not MAGBAC Stand behind the players give them support...don't try to tear the house down just becasue of a leaky drain. Our defense is great and our offense has not even begun to show it's best yet...Thanks

Complaining about the coach doesn't make you less of a fan. I have season tickets, I don't miss a game and I'm on here expressing an opinion. I don't want to support another team.

I can't stand the way our program looks. We don't tackle, we make stupid mistakes, and we crumble the moment we face any adversity.

Our best players are as good as the were when they arrived on campus. Brandon Harris and Sean Spence were always going to be a players. Hankerson had to get outside coaching to improve himself.

Randy Shannon is our Ron Zook. We're just supposed to accept it and cheer for the team?


Randy Shannon is our Ron Zook..Wow been thinking that for a while now....

Tweet Dis'

We be gangstas chillin' at da 'U',
So whaz wit all da' hatin'as diz is what we du.
Profilin', fro-stylin and talkin lots of jive,
Dis be our nachur and you needs to reconize.
Ifen we can't rap, den tell us whaz da' use,
Cuz me and Yolanda we gots to keeps it 'loose.
Da homies think I'm funny and dat I'm all dat,
When I beeza tweetin' and talkin' real phat.
Football, schmootball datz jus' a game,
Jive-tweetin fo sho is our real claims to fame.
Jus' cuz we act ignunt, do it make it so?
Datz right it do cuz dat is all we knows.
Itz hard to 'splain feelinz when I hits send',
Knowin shuck and jive goes out to all my frenz.
Let's get jiggy wid it and try not to fret,
Electronic ebonics is as kool as it getz.
Ya''ll need to chill and hope fo da best,
As 8 and 4 is really all datz left.

Posted by: green impostor | September 15, 2010 at 01:47 PM

assumed identity ...

ERSATZ

yeah, just further elaborate on the twitter thing to divert from the fact that this team needs to grow a pair

Shannon has once again deflected attention away from HIS failings as a head coach. It would make any of us wonder how deep his 'excuse' stash really is. How much time does Randy spend thinking about and writing down excuses so as to be prepared for the next round of media questioning? He has probably gotten so good at 'excusing' that he no longer has to ask his inner-circle on how to 'spin' the next loss away from himself. Shannon is a C+ coach at best but an A+ genius at protecting his glorified physical education teaching credentials. I really thought he was going to be special as a 'son of Miami' but he is so in over his head. Does the administration ever take at least a 'peep' at what is being written by the fans? Probably not, as they are convinced our insights are shallow, uninformed and overly simplistic. WAKE UP MIAMI!

Posted by: cowboycane | September 15, 2010 at 10:41 AM

Well to be fair… have you seen this blog!? lol

its sad that players like lamar miller, sean spence, and brandon harris played their hearts out but have too fall just like the rest of the team

Posted by: BROWARD | September 15, 2010 at 05:55 PM

agreed. True canes right there. They could’ve played on the teams of old.

Complaining about the coach doesn't make you less of a fan. I have season tickets, I don't miss a game and I'm on here expressing an opinion. I don't want to support another team.

I can't stand the way our program looks. We don't tackle, we make stupid mistakes, and we crumble the moment we face any adversity.

Our best players are as good as the were when they arrived on campus. Brandon Harris and Sean Spence were always going to be a players. Hankerson had to get outside coaching to improve himself.

Randy Shannon is our Ron Zook. We're just supposed to accept it and cheer for the team?
Posted by: Canesjunkie | September 15, 2010 at 10:42 PM

^^^^Best analogy ive read all day. Anyone who isn’t critical of the mediocre product being put out on the field, doesn’t care enough about it.

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