A friend of mine says that, if he ever has to give up drinking wine, he will still derive about 80 percent of the pleasure simply by smelling it. I don’t think I’d go that far, but I do love sniffing the stuff.
So does Ilja Gort. The Dutch owner of Chateau de la Garde in Bordeaux just insured his nose for $5 million. The policy is by a consortium led by, naturally, Lloyd's of London.
The policy covers loss of his nose and/or his sense of smell, which hs says is essential to making his prize-winning wines.
“This is an insurance policy not to be sniffed at,” Jonathan Thomas, of the insuring consortium, told The London Daily Mail. "The nose and sense of smell of a winemaker are as important as the fingers of a chef.”
The Mail says doctors tested the precious proboscis thoroughly (see AP photo above) for the insurers, and concluded that his ability to pick out all those mulberry and mocha aromas is “far above usual.”
Gort had to sign an agreement not to work as a knife-thrower’s assistant, to breathe fire, take part in a boxing match or ride a motorcycle. He admitted he paid a bunch for the insurance, but said his nose is worth it.
"I love wine,” he said. “I love the smell and I love the taste."
PS: The Associated Press lists among other well-known body parts that have been insured:
* Betty Grable’s legs. Marlene Dietrich’s too.
* Jimmy Durante’s schnozz.
* Ugly Betty star America Ferrara’s smile, though it’s not clear if her braces are included.
* Rolling Stone guitarist Keith Richards’ fingers.
* There are reports that Jennifer Lopez has insured her most prominent feature. She denies it.