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Older workers want work life balance

Everyone strives for work life balance. But senior workers increasingly want and need work in their balance equation. Will employers actively try to hire and retain them? Or will they view older workers as less productive and more expensive? For now, there's a gap in the demographics that say older workers will be a huge part of the workforce and the reality that companies really don't want to put themselves out for workers of any age group, particularly seniors.

I wrote about the topic today and would love to hear your thoughts on whether employers recognize the benefits that seniors bring to the workplace.

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Seniors struggle to rebound from unemployment


Mario Gutierrez is 68, but still gets rewarded for his work at the Pepsi Bottling facility in Doral.
Mario Gutierrez is 68, but still gets rewarded for his work at the Pepsi Bottling facility in Doral.
At age 69, Mario Gutierrez arrives at the Pepsi Bottling facility at 5 a.m. and ends his work day about 12 hours later. By the time he heads home, he has visited about a half dozen customers, buying one a cup of Cuban coffee or chatting with another about their sales. While traditional retirement age was four year ago, for Gutierrez it's not even in his near-term vision. ``I feel satisfied,'' Gutierrez says.

In many workplaces during the last year, older workers haven't fared as well as Gutierrez, a 40-year veteran of the Pepsi system who still receives company awards for performance. In workplaces of all sizes, many older workers were the first to get the ax, mostly because of their higher salaries and healthcare costs.

As a group, they are finding it most difficult to rebound from unemployment. The number of unemployed workers age 55 to 64 has nearly tripled since the recession began, to about 1.6 million of the nation's 15.4 million unemployed as of November, according to the Labor Department. These unemployed jobseekers say it is even more difficult for them to find work because of what they see as age bias.


But even though they are looking for work in record numbers, demographers insist older workers represent the future. According to 2009 data from the Bureau of Labor Statistics, the number of people age 55 years and older in the labor force is expected to increase by 43 percent by 2018 and workers 55 and older will represent 35.4 percent of the labor force. The 21st century demographics have people asking: Can and will workplaces accommodate increasing ranks of older workers?

For now, they don't have to because unemployment is so high. ``Employers haven't felt the pain yet,'' says Kathy Lynch, director employer engagement at the Sloan Center on Aging and Work at Boston College. ``But the demographics are the facts.''

Recently, more than 44 medium and large employers participated in an interactive remote meeting organized by the Sloan Center. The organizers discovered most companies recognize the potential impact but don't consider the aging workforce a top priority. But there is awareness, Lynch says. ``Awareness is good because you can't have action until there is awareness.''

Lynch says ignoring the aging workforce will affect employers differently. For some, it may result in a disconnect with an aging customer base. For others, it might lead to a talent shortage or exacerbate a knowledge transfer issue.

Smart companies recognize the advantages of a multigenerational workforce. At Miami's Pepsi Bottling facility, about 30 of the 200 workers are 60 plus.


Paula Hopkins, regional sales director, says she has seen why companies need a blend. Her younger sales workers carry BlackBerrys and call on Wal-Mart. Her older workers, like Gutierrez, build deep-rooted relationships by being visible in the Hispanic community and create loyalty from the smaller grocery chains. ``They both have the same passion for the customer.''

Some employers are figuring out how to make the aging workforce work for them. Knowing that older workers would want seasonal jobs, Phil Clark, president and CEO of Miami-Dade County Fair and Exposition, hires seniors as ticket takers, ticket sellers or security during the 18 days the fair is open each spring. ``Our oldest worker is 88,'' Clark says. ``They are great employees. They are punctual, they're dedicated, they have a strong work ethic, some of them have been working for us for 20 years.''

Of course, seniors still battle the perception that they are outdated, more expensive and difficult to terminate. ``We see that older workers are bypassed for training opportunities because of myths that older people can't learn new things,'' says Sara Czaja a professor at the University of Miami Miller School of Medicine and co-author of Aging and Work.

Ultimately, the impact of technology will affect all age groups. Rene Ward, founder of Seniors4Hire.org, says the recession has changed the attitudes of older workers. ``I see seniors taking initiative to retrain themselves.''


In Miami, Barry Johnson, chief executive officer of the Greater Miami Chamber of Commerce, says he wants to help older workers with their networking skills, too. Many of his older members have been downsized or are confronting a gray ceiling, limiting their advancement at work. ``A lot of them have experience but skills that are no longer relevant.'' Johnson says the chamber likely will create a task force or a networking group to help these workers.

In the near future, Czaja says, employers will accommodate the increasing number of older workers through the work/life benefits traditionally requested by young parents -- flexible schedules, telework arrangements, contract work. She believes keeping older people productive over the next decade is crucial to a strong economy. ``We need to prepare for it.''

Send your comments and ideas to Cindy Krischer Goodman at cgoodman @MiamiHerald.com.

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