Recently, I was in the audience at a Women's Summit listening to business coach Jodi Johnson answer questions when Maria Guadamuz asked one that intrigued me. Maria, owner of a locksmith company, wanted to know how to take something off her plate. She wants to improve her work life balance but feels like every task needs to be done by her for her company to prosper.
Johnson urged her to let go -- to turn payroll over to a firm that specializes in that area.
It wasn't the first time I've heard a business owner verbalize the struggle with knowing when and how to outsource a function or hire someone to do it. I decided to explore the topic further in a column. Experts like Nell Merlino of Count Me In regularly coach business owners on how to get low priority tasks off their plates. An owner needs to focus on growing the company. Below is my column with some suggestions from experts.
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