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Should you tell your father he is doing his job search the wrong way?



My husband and son are going at it all the time. My son, being a teenager, thinks he knows everything about everything. That makes my husband crazy!

But there may be at least one surprising area that sons know more about than dad -- the job search.

A new study courtesy of Millennial Branding and Beyond.com found big differences in the way each generation conducts a job search. The younger generation seems to be having more success -- particularly in attitude.

This new study called The Multi-Generational Job Search  found most  out-of-work Boomers spend most of their time trolling job boards, particularly LinkedIn. It's no wonder that nearly 70 percent of them say they are frustrated and even depressed by the job search. Boomers also happen to be the generation for whom it's taking longest to find a job.

Sounds like dad is going about it wrong, doesn't it?

Dan Schawbel, founder of Millennial Branding and author of Me 2.0. was surprised to learn that a mature out-of-work dad might be relying on social networks for a job search, even more than his fresh-out-of-school kid. "You would think they(Boomers) would return to how they always have looked for jobs, but they're not. I would recommend finding job opportunities online but meeting people in person off line to make the connection."

Meanwhile, Gen Y, the 20-somethings, aren't letting unemployment get to them. They're optimistic and willing to go back to school or start a business as an alternative to
unemployment, the study shows. They're spending time job hunting on Facebook and almost half of them have their own websites.

"This study confirms that Gen Y is optimistic about the future and is willing to do
whatever it takes to build a career..." Schawbel says.

Here's another area in which a Gen Y kid might need to enlighten his Boomer dad: Interview preparation.

The study found the majority of Boomers prepare for interviews by reviewing the company's website. Meanwhile, the majority of Gen Y prepares by practicing interview questions. Gen Y's approach works better.

"Gen Y probably practices interview questions more because they are just out of school," Schwabel says."Boomers have been interviewing their whole lives. They probably are not practicing as much because they think they already know how to do it."

Yet, clearly the results show Boomers need job search help. In a recent survey of 1,500 hiring managers, only 1% of respondents said it is easiest to place job-seekers in their 50s, as opposed to younger workers in their 20s, 30s and 40s.

There could be some age discrimination at play. The study found 65% of Boomers said they feel like they suffer from age discrimination in their search. Indeed, Schwabel believes younger workers are perceived as having skills that may be more relevant. 

However, Janette Marx, a senior vice president at Adecco, told Forbes.com: “There are many companies where mature workers are in high demand.” Her advice for mature workers, who may not have interviewed for a job for a long time: Sell yourself by talking specifically about accomplishments and quantify achievements with numbers.

 “You don’t need to be humble,” says Marx. “Make sure you are truly telling your story and selling yourself.”

So, readers, if your out-of-work parent was struggling with the job search, would he or she be open to your advice? Do you think older workers are going about the job search incorrectly or do you believe age discrimination is at play? 



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