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2 posts from January 31, 2013

January 31, 2013

Dan Marino's Extramarital Affair: Is his Family Man Image Gone?


(Scott Halleran / Getty Images)



For many, many years, those of us in South Florida have idolized Dan Marino. With six kids, two of them adopted, he's not only a beloved retired Dolphins quarterback, he's the ultimate family man. He's usually photographed alongside his wife or family. His personal, family situation is part of his brand.

Today, we learn that Dan Marino fathered a child with a woman who was not his wife.

The New York Post reported that Marino, a current CBS football analyst, had an affair with former CBS Sports production assistant Donna Savattere, and the two had a daughter, Chloe, in June 2005. (She is now 7 years old.)

"This is a personal and private matter. I take full responsibility both personally and financially for my actions now as I did then," Marino said in a statement. "We mutually agreed to keep our arrangement private to protect all parties involved."

My wife and I have been married for almost 30 years and have six children together," Marino said. "And we continue to be a strong and loving family."

After the birth of Chloe, the Post reports Marino "agreed to pay millions" and Savattere moved from New York to Texas to keep their relationship and child a secret.

Obviously, Marino messed up in his personal life. But how does that affect his work life, his brand and Maria Pierson - Pierson Grant his future? We have seen this before with other celebrities. Some bounce back. Others don't. I asked PR guru Maria Pierson for her thoughts. Maria is co-founder and CEO of Pierson Grant Public Relations in Fort Lauderdale and has more than 30 years of public relations experience.

Q. Have we always cared about the family life of celebrities?

A. I think we are in an era where family life becomes synonymous with the person. With 24/7 news coverage now we're more focused on watching things play out on TV. Look at people like Lance Armstrong and Manti Te'o. They chose a public televised way to come clean. We live in that culture now. That's what they think they should do. Years ago in PR, we would say you know you're in trouble if you see a 60 Minutes reporter at your door. Today, everything plays out on a computer screen or television. From Marino's perspective, I’m a little surprised it took this long for the news to come out.

Q. How do you think Marino managed to keep up his image as a family man for seven years while having a child with another woman?

A. Dan marino has such a high profile in South Florida so I think from that perspective had it happened in South Florida we would have known earlier. It happened in New York where he was spending every weekend during football season. I don't think people realized he was regularly away for the entire weekend during football season.

Q. Has this done permanent damage to his brand?

A. There is such equity in the Dan Marino brand. He's a hero on field. We he retired, he became known for his work with the Dan Marino Foundation. He and his wife single handedly brought the issue of autism to the forefront in South Florida. He had that going for him.

Q. So is that equity diminished?

A. What we tell our clients in these type of crisis issues is the truth will set you free. The sooner you tell truth and get ahead of the story, the news cycle will stop. If you don’t talk it becomes news worthy for a longer time and you’re open to rumors and stories. This issue with Dan Marino should end now that he's spoken out and was remorseful ,sincere and apologetic.

Q. Will the public accept his apology and move on?

A. It will only be back in the news if his wife decides to talk or divorce him or if the other woman sues. Right now, he's done everything he could do to put lid on it.

Q. Does this mess now become part of Marino's public image, much like Arnold Schwarzenegger and his child with the housekeeper?

A. The public has a short term memory. The best thing for Armstrong was Manti. The best thing for Manti was Dan. Dan is now in that list of people, which are men most of the time. When people think of Dan Marino, it does become part of the tag line and his brand takes a hit in short term.

Q. Did he get PR coaching?

A. That's a good question. Whether he did or didn't, he did a good job. The fact the he came out and came clean when the Post broke the story helped him. I felt like he handled it the best that could be expected in his situation.




PR exec shares her secret for finding work life balance

Earlier this month, I received this email from PR executive Tadd Schwartz of Miami's Schwartz Media:



A lot of folks might be surprised to learn that the job of a PR exec is
considered one of the top five most stressful positions in the workforce
The job of a pr counselor never ends. The pressure to exceed expectations and be involved in every aspect of your client's business is enormous. The more you care , the more personal you take it when problems arise . You have to be totally engaged with your client and the media and the industry all the time - there is no half way in this biz . You have to be organized, multitask , sell, communicate and be sharp every day.  And with all that comes pressure to perform. 

Ok - I just stressed myself out - going for a run. Hope you're well 



Along with the email, Tadd sent me the link to the list of the Most Stressful Jobs for 2013. I know Tadd is a runner and I'm pretty sure that helps him with stress and work life balance. 

Today another talented PR exec shares her secret for work life balance. My guest blogger is Duree Ross, president of South Florida-based Durée & Company,  an award-winning PR entrepreneur with a broad spectrum of experience spanning the corporate, agency and non-profit arenas. Durée lives in Ft. Lauderdale with her family and is an avid community advocate. She makes the stressful job of running a PR firm look managable.


“Giving” to Achieve Balance Between My Professional and Personal Life

As president of my own public relations, marketing and special events firm for 13 years, I’ve always made it a priority to give back. Every day, I “give my professional all” to the number of for-profit clients and non-profit organizations that I proudly represent.

Notice that “give” is an important word in my vocabulary. In order to “give” in my professional life, it’s imperative that I “give” to myself and my family, every day. There is no doubt that I put an immense amount of effort and time into my work – because I love what I do. But, like many women, I am four people in one: a full-time wife, a full-time mom, and a full-time professional, and last but not least, a full-time individual who needs to take care of herself.

Each one of those “fourths” has to get equal attention in order for the whole to run smoothly.   

My husband Dwayne and I, both busy professionals, just celebrated our 12th anniversary. With our crazy
schedules, we HAVE TO make it a priority to create time for each other, and we make the most of that time.  Even during my most stressful days, a comforting smile, loving hug, and basically an “I’m
here for you” from my husband make it all better.

My 10-year-old son and 6-year old daughter are a lot like me: they’re always on the go. Whenever possible, I make it a point to be there for them, whether it’s being their chauffeur, their cheering section, or their tutor. Of course, sometimes I have client meetings, events, etc. that I can’t miss. But, the time that I get to spend with them whenever it’s humanly possible is golden. And, with a job that things change in an instant, its nice to know that I can answer calls, check emails, and do more
while I am with my children and not missing out on parts of their lives.

As many females do, I tend to put my needs last. I’m trying to get better at this. Having worked on the Go Red for Women campaign for the American Heart Association, I have a great understanding of the importance of good health. Any time I can, I work in an exercise class. I try to get adequate sleep. I try to eat healthy. Notice the word “try,” but I’m working on it.

Don’t let me fool you; life for the working mom in 2013 isn’t easy. Balance is very difficult to achieve, but it is possible and with hard work, it is possible.