These last few weeks, work life balance has been elusive. I've been crazed with the wind down of the school year and the multitude of awards ceremonies, graduation parties and performances.
Now here comes summer, a chance to break from routine and put a little more fun into my life. I'm looking forward to it!
I'm also looking forward to using the slow season to my advantage and making my summer productive. I bet you are too. If all of us are strategic, we can emerge from summer more relaxed, fulfilled, and well positioned for career success.
Here are a few ways to go about it:
1. Scope out the competition. Summer presents an ideal opportunity to study your competitors and find out what they're doing right. Research what marketing materials they are using and how they are embracing social networks. Seek opinions from customers and figure out what you might want to replicate. or improve upon.
2. Brainstorm. It can be challenging to think big picture when you're shuttling kids to school, helping with homework or working on a giant office project. As clients and co-workers take their vacations, use the slow time to come up with new ideas, campaigns, or approaches to doing business or solving problems. Make it fun. Take a walk at lunch or eat on a bench and come up with new ways to be better at what you do.
3. Get out of the office. Take advantage of somewhat lighter summer schedules and extend an invitation to a someone in your industry you've wanted to get to know. Busy people are more likely to say yes during summer. It's also a good time to go to networking events, conferences or host an office barbecue.
4. Assess. You probably set goals or made resolutions in January. Review them and figure out whether you're on pace to meet them by the end of the year. If you find yourself falling short, either adjust your expectations or figure out what changes to make. You may even want to set new goals to hit by year end.
5. Learn a new skill. Have you wanted to learn how to use Twitter or Pinterest? Do you want to get a better understanding of business terms or learn how to make flan? How-to Webinars, tutorials and online courses abound on the Internet. Set aside a block of time each week for learning.
6. Refresh Websites and Social Media Profiles. Having your online information as current as possible will help you in business. People often look for you online before they call you. Update your profile information in the "about" sections of social networks and create a Wikipedia page for yourself.
7. Go somewhere. Getting away gives you perspective. A week vacation is ideal but not everyone can take time off. Look at how you can rearrange your schedule to zip somewhere for a long weekend or overnight trip. Even if you don't travel far, a shift in scenery can make you feel far away and help you head into Fall feeling refreshed.
Have a fun and productive summer!