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What Equal Pay Day Means for Our Daughters

Today is Equal Pay Day. It's the day to bring attention to the pay disparity between men and women.

The reality is that most workplaces won't acknowledge it. Regardless, it is the most important day of the year for women. Today is the day when real change happens because of small actions and big resolve. It's the day when we focus attention on making the workplace better for our daughters, our nieces, our granddaughters. 

By now, women have been in the workplace for decades, holding high level jobs, becoming bosses and running large agencies. In many workplaces, they are the human resources directors who do the hiring. Why then, do women still earn on average 20 percent less than men for the same jobs? (Click here to see how your state stacks up against the pay gap)

Yesterday, I heard actress Gina Rodriguez speak on television about her partnership with LUNA nutrition bars to drive awareness for the pay gap. Listening to Gina, what I liked most about what she said was her plan. Instead of just urging employers to do something about the pay gap or pushing for legislation -- two strategies that haven't been enough --Gina talked about how LUNA is sponsoring AAUW Work Smart salary negotiation workshops for women across the country.

LUNA and AAUW are working to close the pay gap one workshop at a time by empowering women to negotiate their salary and benefits packages. The American Association of University Women (AAUW) empowers women and girls through advocacy, education, philanthropy, and research.

“We know that salary negotiation is not the only variable in the gender pay gap, but it is true that women tend not to negotiate, and that affects their earnings all the way through to retirement," AAUW Board Chair Patricia Fae Ho said. “We are so grateful to have LUNA’s support spreading our negotiation workshops, because we know how well they work. We hear from women every day that they used what they learned in AAUW Work Smart immediately – and that it worked!”

I look around me and I see many women working the same long hours as men, and putting their passion into their jobs. We all know it's not acceptable that they earn less for men, particularly as they struggle with trying to raise families and serve as role models, too. Working women first need to pay more attention to who gets hired and at what salary and speak up for change. More important, we need to put the power to eliminate the pay gap it in the hands of our daughters by showing them how to ask for what they deserve at the beginning of their careers. We can rally for brands like LUNA to bring attention to champion women's equality. We can have conversations with the young women in our lives about how and why to go after any job they want, research what the men in the job are paid, and have the confidence to negotiate salary and benefits. We can even take those young women with us to a workshop. Here's the link to free workshops across the U.S.

The AAUW website offers some other actions: Bring a workshop to a campus or community. Sign up to become an AAUW salary negotiation ambassador to help spread the word, or train to become an AAUW salary negotiation facilitator so that you can take the reins in empowering women.

Today is a day in which small actions count. Take them for the young women in your lives. You can help close the pay gap and this is the time to do it.

 

 

 

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