« Mortgage madness | Main | False 'Idol' »

March Nielsen Madness

In the mid-1980s, when ESPN first began telecasting the early rounds of the NCAA men's basketball tournament, the only madness anybody talked about was the financial variety: No could imagine the Stanford_louisville thing would ever begin to pay for itself. How times change. Last week, early-round games on CBS pulled in between 8 million and 13 million viewers on four consecutive nights and were the most-watched programs on two of them. The ratings helped CBS put in a dent in the huge Nielsen margins Fox has been putting up since American Idol returned. Meanwhile, ESPN is now telecasting every game of the women's tournament. I wonder if someday it, too, will be snatched up by a broadcast network in need of some ratings help?


Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

Terms of Service | Privacy Policy | Copyright | About The Miami Herald | Advertise