« Old sideline reporters never die... | Main | Ratings worries at 'American Idol' »

Majic 102.7 dumps Bruce Kelly

It took oldies station WMXJ six months of hard looking to find a new morning man after the legendary Rick Shaw announced his retirement in November 2006. And now the man who replaced him, Bruce Cry12_shaw_mhd_den_2 Kelly, has barely lasted longer than the search. Kelly was sacked Friday moments after finishing his regular morning show at 10 a.m. "My feet were too little for the big shoes of Rick Shaw," Kelly told me sardonically. "Well, you know what they say about guys with little feet. So it was either a firing or an implant."

Kelly's one-year contract was up for renewal (his first shift on the air was finishing up the final hour of Shaw's farewell show last May 11) and WMXJ boss Bob Hamilton told him it wouldn't be renewed. "It was the old 'we-want-to-go-in-a-new-direction,'" Kelly said. He thinks the cause was ratings, which he says boomed initially but then flattened out. He brought some innovations to the station that have already been widely imitated in the industry, including a daily YouTube show and Friday hour where listeners get to play their old 45s on the air. But it was sometimes a hard sell to Shaw's old listeners. (One irate caller, demanding Shaw's return, sputtered to Kelly: "You have the personality of a dead worm!" He put the call on the air.)

"After first couple of months, the we-hate you-or-anybody-who's not Rick calls subsided," he said. "It was all good. But it takes time and patience to build a radio show. It's like when Jay Leno replaced Johnny Carson. You have to change the look of the set, the nature of the humor, and be patient with the audience that wanted Johnny and not Jay. And you've got to promote it right, too.But you stick with it, and after a while, Jay is doing as well as or better than Johnny. That's the patience and promotion I didn't get."

But, he added: "This is not a diatribe about anyone at Majic. This is the nature of the beast of radio
in this day and age -- they want instant results."

I've put in some calls to WMXJ, but haven't heard from anyone there yet -- though Kelly's bio has already been removed from the station's website, which now refers to the 5:30-to-10 a.m. show as Majic in the Morning rather than Bruce and Donna in the Morning. ("Doesn't surprise me," cracked Kelly. "This is radio -- it's worse than the Kremlin.") No word on the fate of Kelly's broadcast partner Donna Davis, who was on vacation Friday.

The obvious question is whether WMXJ will change formats; oldies stations are disappearing around the country at a rapid clip as programmers search for something to lure younger listeners. WMXJ for the past couple of years has sometimes seemed to be in the midst of a slow-motion format change, dumping first the music of the 1950s and then the early '60s, while adding more '70s and even a few '80s records to the mix. "The media year for the music now is probably 1969," admitted Kelly. Nonetheless, he doesn't expect a format change. "They'll just hire a new morning man," he said. "Or maybe they've already got somebody in mind."

As for Kelly, he's not sure what he's going to do. Moving his family to Miramar from the Washington D.C. area, where he was working as program director of several of the oldies channels on XM Satellite Radio, wasn't easy, and he's not anxious to leave leave the Miami area again. (In his first stint, from 1979 to 1981, he was a program director and DJ at Y-100 and the old 96X top 40 stations.) Oddly playful for a guy who just lost his job, he mused that he probably lost his job "for playing Clambake and They're Coming To Take Me Away one time too often" in defiance of the computerized WMXJ playlist.

Then he fastened on a new culprit: Me. I've been a telephone guest on Kelly's show a few times, talking about TV. "Every time you started to talk, we could see the needle dropping to the floor," Kelly told me with a straight face. Man, I hope so. Now all I've got to do get booked as a contestant on Survivor, American Idol and a couple of other shows, and I can really clean up TV.

But that's not going to help Kelly. "Let's just say my contract didn't run to the year 2525," he said.

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Jackie Fernandez

Replacing Rick Shaw was/is definitely a major challenge. However, the choice of Bruce Kelly was not a good one. He may have been ok for the stations he served in the past, but MAJIC is special and, in my own opinion,he is not the one for the job. I am a product of the 50's and have enjoyed Rick's humor, compassion, and humanatarism for years, he has a unique talent that will probably never be found again. I realize change is difficult, but at least stay within the realm. Donna is great and I don't see why she cannot be the one to take over for Rick, and bring one of the others i.e. Mindy Lang to work with her. They make a great team. Also, I was hoping as we go along bringing in the more current years, that we would still be hearing some of the oldies but goodies once in awhile, which has not been the case since Bruce came on. Bruce's sarcasim and some of his off the wall remarks are uncalled for and not humorious. Donna may still be on vacation, and I hope when she comes back serious consideration will be taken to move her right into Ricks slot. Thanks for listening to someone who enjoys keeping up with the changes, but still loves the concept of the MAJIC traditions,& don't let those slide by i.e. keep bringing back the oldies once in awhile. Also, I would like to add that the "Stupid Bruce Trivia" is just that, a definite waste of time.

Stuart Elliott

There is more to the story that I will not go into. Rick Shaw was and still is a Majic staple. Lincoln Financial did nothing to promote the morning show (TV, Print Media or Billbards) for the time Bruce was there. You can not expect anyone to follow in Ricks footsteps without promotion of any kind and expect to build an audience. Rick Shaws name still showed up in the ratings because of it (Since Dan Marino left the Miami Dolphins, NOBODY has filled those shoes either).

It isn't an easy task and when your employer doesn't help the cause, it is for nothing. Donna Davis was never really a side kick with Rick Shaw, she was just a glorified news person. With Bruce, she was (for a lack of better words) made a side kick, able to have a say and actually be a part of the morning show.

No disrespect to Donna, but she just does not have what it takes to be the lead. You need to have natural talent for morning drive and she neither has the personality or the mindset for it. She is not really a true sidekick either, but you can not fully blame her, that honor gets shared with her bosses for not helping cultivate her talent over the years.

Old school radio as we knew it is long gone. It has become a corprate disaster and personality radio for the most part as many of us have known it, is gone. Rick Shaws era of radio is yesterday too. For you, Rick was a comfort zone and don't ever expect anybody who comes through the Majic morning show door to be another Rick Shaw. There is only one and never will be another Rick Shaw.

You may not have liked Bruces style of radio because you were so used to Rick and you will be extremely critical, comparing anybody who sits in Ricks old seat for that very reason.

But don't sell Bruce short, he is very good at what he does and is one of the few raw talents left in radio. Being a helping force in kicking off XM radio (commanding the 80s @ 8 morning show)and 15 years of Phoenix radio should tell you he is no slug by any means. Personally, if I was a programmer today, I would hire Bruce in a second.

voicerdave

Get over Rick Shaw. Sonny Fox was the one who made Majic. I used to work there and Sonny and Ron Hersey made majic... Period! Rick Shaw was a has been when he came. Bring back Sonny & Ron. I used to do "news updates" with them in the morning and they were the greatest team I ever worked with in my 45 years in the business. Dave Reynolds

Mark

Booga. Booga.

Elvis P

Sonny Fox made Majic? Mr. Mumbles? That's pretty funny. Rick could be put in any timeslot and get the necessary numbers. Back when Rick ran WAXY FM, {prior to Big 105.9} as an oldies station, he routinely cleaned Majic's clock. You know who Majic should bring in for the Morning show? Rick & Suds!

BILLY STANLEY

BRUCE KELLY WAS ZANY AND QUICK .HE REMINDS ME OF THE OLD WAXY 106 DAYS WITH GREG BUDELL. SO. FO. TOOK OVER 20YEARS TO GET THAT MAJIC BACK TO THE AIR WAVES. BOB HAMILTON SHOULD BE GONE INSTEAD. TODAYS WAY OF LIFE IS STRESSFUL YOU NEED A SMILE IN THE MORNING .WHICH BRUCE DID I BEEN LISTENING TO MAJIC FOR A LONG TIME I MIGHT BE CHANGING MY STATION SOON. ABOUT RICK SHAW HE HAD HIS TIME, TIME MOVES ON .CHANGE LIKE BRUCE COME ALONG ONCE IN AWILE MAJIC SHOULD REVEIW WHAT THEY DID BILLY FROM WEST BEACH FL.

Keith

Bad bad move. Bruce Kelly was funny. I loved Rick Shaw, but please...time to move on. It is like everything Majic does, half-ass. They play only the songs Hamilton likes. There is so many songs they omit from their playlist. They play hits from a lot of the 1970's FM Rock bands like, the Eagles, Kansas, Steely Dan, Boston, but somehow wont play any Grand Funk Railroad hits, Alice Cooper, Bad Company. They wont play any Linda Ronstadt, who was a huge star in the 70's But on majic you would think she was a one hit wonder, only playing her hit, Different Drum of 1967. I could go on but wont. Good luck Bruce Kelly I thought you brought something fun and different to Majic, they should have given you some promo. And as for you Bob Hamilton, how long will you keep having Beatles weekends, and the rest of the same old tired weekend programming? I love the Beatles too, but cmon already! I'm sure you make a good living, its about time you got off of your lazy ass and hire some new blood and turn around a stale radio station. Formatting a top 40 oldies station is moronic. Top 40 radio stations played top 40 hits. It didnt matter if the hit record was ,rock, pop, country,soul disco etc.
Variety is the spice of life!

Mr. Obvious

Majic is still on the air? Wow, after they dumped the doo wop shop, I never went back.

Want a real treat? Get Sirius..They have something for everyone..OLDIES out the YING YANG, for every taste. PLUS..NO Bob "horses ass I did it all in Frisco" Hamilton. What a dooosh.

Cheri

Sorry, but I never liked Bruce Kelly's style. No, I did not compare him to Rick Shaw, I just didn't appreciate his offensive sense of humor. It offended me personally and I was offended for other people as well. If Majic had a Hispanic base they lost it after Bruce came on the air. Donna seemed to have to baby-sit his behavior for the first few months. Admittedly, I turned off the 102.7 station after the first month of trying to give Bruce a chance. I'd listen to other stations in the morning and then came back again after the morning show was done. I like Majic I just didn't like Bruce. I came back to the morning show about two months ago because I like Donna and the rest of the crew and because a friend told me that Bruce had straightened-up his act. "Stupid Bruce Trivia"? What was that about? Bruce still insulted me once in a while, but on those days I'd just switch the channel. I know he tried hard to establish himself at Majic but I'm not surprised to see him go. I do wish him and his family good fortune, quickly, as he moves on.

Annie

It's not about Rick Shaw, it's about Bruce Kelly. Not funny, big baby, immature, tasteless, and occasionally offensive humor. You could hear in Donna's voice that she (& everyone else) had to put up with him every day... Heard Joe Johnson on with Donna this morning and it was like heaven. This guy was just a mistake... so glad he's gone... there was no place else on the dial for me.

Roy Orbison

Yeah baby, give Joe Johnson the morning gig. And give him back Jukebox Saturday Night!

Bickyboops

I wish people would quit saying Bruce wasn't accepted because he couldn't fill Rick Shaw's shoes. I don't think it was that at all. He was sarcastic and annoying. Many times his comments on the news were inappropriate -- making fun of people's misfortunes. I actually liked the "Stupid Bruce Trivia" and it was funny when the caller "got it" and gave goofy answers. I've got to admit, one of the reasons I listen to WMXJ is because it is the only radio station I can get clearly on my radio at work. I am really getting tired of hearing the same music over and over and over. I have satellite radio and there are SO many more songs played on their 60's and 70's stations that you NEVER hear on WMXJ. Quite frankly, "They're Coming to Take Me Away" was a nice change! If never hear "Moon Dance" again it will be too soon. WMXJ should get more diverse and realize there were thousands of songs in those two decades -- not a couple hundred.

Heypop

I thought Bruce was on vacation. Now that I know the truth. I decided to change the dial. He brought humor to air in the mornings and helped add some "new" tunes to old playlist. I heard the Isley Brothers Shout one too many times!! Rick Shaw may have been a radio icon but he was also past his prime as a DJ. He was stuck in the 50's and early 60's. Oldies are now the 70's also.
They didn't give Bruce Kelley a chance. Maybe Rick wouldn't have lasted long either if he was just hired. Bye-Bye the Majic is GONE!

Justin

I agree with Keith. Majic needs to go deeper in some of the artists catalog. There are too many bands and singers that are ignored, not played on majic at all. And right-on for heavens sake!, can anyone come up with anything different for the weekend than the same old stuff? I remember when they had the weekend where they claimed we would hear many songs that we dont hear anymore. Yeah right!, the same DJ played 2 Stevie Wonder songs sandwiched between another artist. Dumb! And all weekend long when I would get in the car I would hear the same songs again. Pitiful!

patricia

I was a big fan of Majic 102.7, I loved Rick Shaw and when he retired, I was not too sure of Bruce Kelly. But let me tell you, Bruce grows on you, I looked forward to waking up in the morning with Bruce and Donna. They were like salt and pepper, you can have one without the other but together...BANG! I think Majic, just lost their Majic by getting rid of Bruce. I tell you what, as soon as I find out where Bruce has gone to, I will place that dial in memory on my radio alarm, as will many other new followers of the zany but warm hearted Bruce Kelly. And Bruce is right, they are coming to take me away, to Bruce Kelly's new radio gig. Bad move Majic.

Sherri Barr

Happy to see Bruce is gone. Joe Johnson pairs much better with anybody. Put him with Donna or Libby. Now that my Dad told me the good news I will put 102.7 back on one of my car buttons and set my alarm to the station again. I put up with the annoying style of Bruce for about 4 months, but could take no more...

Thank you Majic!

Naomi

I, too, like many majic listeners, did not like the way Bruce took over and came in after Rick Shaw's retirement. However, after emailing Donna she encouraged me that changes do take time and to give it a chance. I tried...but I could hear the tension in everyone's voices, not knowing what Bruce was going to say and/or come up with, (including libby Kay)...His rudeness interupting the news and traffic reports,the 911 serious calls placed on the air!!, etc., etc, etc.,...
I was wondering, if the directors of the show were listening and how long was this going to continue????
I then became an on/off Majic listener.
Until....................
When I came back last week to hear Joe on with Donna, and the relaxed/pleasant atmosphere and voices. Not only in Donna but Libby's voice as well.
Magic Radio...I commend you on your move..and this backslider is back home..
Bruce Kelly...I hope you get to read these comments, correct your errors and good luck in the future....

Laura Lombardo

I THINK YOU DID NOT GIVE HIM ENOUGH TIME FOR PEOPLE TO ADJUST TO HIM. HE IS FUNNY & WITY, BUT IT IS HARD TO REPLACE A MAN THAT WAS THERE FOREVER. I THINK A "BIG MISTAKE WAS MADE"..I SURE WILL MISS YOU BRUCE AND ALWAYS REMEMBER 45' FRIDAY'S AND ME WINNING THE JUKEBOX. THANK FOR THE "SHORT" BUT MEMORIABLE EXPIERENCE. YOU WILL SURE BE MISSED BY ME.

YOUR FRIEND, LAURA L. LOMBARDO

magiclistener

I agree Bruce was annoying. What was most annoying was how he constantly interrupted Donna while she gave the news. I would wonder sometimes if he had forgotten there were other people with him on the show. Hope magic stays on the air. I enjoy the music.

pete k

I moved down here in late 2005, a week before Wilma. So I never had a chance to become Rick's biggest fan. I like him and I like the music. But I found it kind of strange that he talked with equal comapsion about Children's Fund and the reverse ammo mortgages (yes, I knew this was a ticking bomb) - this was undermining all his noble efforts. In short - I didn't fall in love with Rick. And at that time, I found Donna rather annoing. But I loved the music.

Believe it or not, after Bruce replaced Rick I started liking Donna. Because Bruce was so terrible. Music didn't change much so I kept listening on my way to work, I was thrilled with 45 Fridays, but I couldn't stand Bruce talking. I would rather listen to commeracials on other channels than to Bruce's adolescent jokes. His sense of humor is well suited for 7-graders but not for grown-ups. I truly think he makes a great program director, but he is not an on-the-air person (outside middle school, that is). He is just the kind of a guy who should be kept behind the scenes. He is creative and smart, but I can't listen to him. Period.

Vivian B.

At first I thought Bruce was on vacation, but when Donna told me he was no longer with 102.7 I was in shock! Rick was an icon and a wonderful person, but it was refreshing when Bruce came on board after his retirement. I loved the morning show and I thought Bruce and Donna made a great team. Maybe it should be Bob that should be canned; it appears he has no sense of humor and no sense of what the listening public really wants. We need more of the oldies -- more variety -- and a DJ who is funny and witty (like Bruce).

Tina T.

I, like some thought Bruce was on vacation and hoped that he would be back on Monday. Am I ever disappointed that he won't. Rick Shaw was ok, but Bruce brought humor and fun to the morning show and I thought he brought the best out in Donna. She seemed to have more spunk, now with this guy Joe, it's all boring again. 102.7 did not give him a chance and if people were upset about some of his wise cracks, well they need to get over it and maybe listen to a station that has absolutely no humor. Like Classical music. I agree with what a lot of people said about the play list. There was a ton of good 60's and 70's music that was never played. Just the SOS only a different day. I think you guys screwed up with not renewing his contract. Hopefully he finds something here in South Florida and we can tune into that station. I'm now listening to 101.5 for part of my morning.

Maureen Painton

No one can fill Rick Shaw's shoes but Bruce Kelly did not even come close. I love Majic----but listening to Bruce --I felt like I was tuned in to Y-100. At times, I even felt that Donna, put up with his dry humor. Libby especially could not hide her distaste at times. You could hear in the tone of their voices. Majic is easy listening and the sarcastic, dry humor does not sit well with the people who just want to listen to GREAT music and "down to earth" dialogue between the Donna, Libby, Alex and all the others we hear from occasionally. I loved it when Rick got so emotional with certain topics, especially at Christmas. I cried right along with him all the way to work!!. We need another Rick, or someone with his heart. Donna would be a good choice as she has experienced years of success as Rick's "partner". Joe----is quite good also, he is not as disturbing as Bruce was. He is easy to listen to every morning.
Bruce needs to go to a "teeny-bopper" station where the listeners appreciate his sarcasm.

Coralman

I think the beginning of the end was when Kelly refused to stop the "911 Calls," even though 911 operators complained. Half of all 911 calls are bogus or nonemergencies. Kelly was actually promoting these as "humor." There was nothing funny about them. He showed no respect for the listeners. Glad he's gone.

Arbytron

He obviously was VERY popluar with MAJIC listeners - even more than Rick Shaw !

http://miamiherald.typepad.com/changing_channels/2008/05/bruce-kellys-re.html

Sandy

No more Bruce, what a relief! He was rude, annoying and talked way too much. He never understood that it was ABOUT THE MUSIC, not about him. It was supposed to be Bruce and Donna, but it became all about Bruce. So I turned off MAJIC. It has been a real pleasure listening to Joe in the morning and I have returned. Bye, bye Bruce and we won't miss you!

Michael

I, too, thought Bruce was on vacation. When I found out he had been fired, I wasn't surprised. It was difficult to listen in the morning because he talked way too much and didn't play enough music. The show had become another talk radio show and the music suffered. I like Joe Johnson. Keep him.

Larry

Gee for someone EVERYBODY (not) hated there are ALOT of comments about this story. And its funny that all the negative ones recite all the bits of the show they didn't like. which means they listened a WHOLE LOT. Check the post above about the ratings. Thats the whole story. Bruce's show was catching on and as usual radio managers make the exact wrong decision. I for one and many others I know in my family and friends will follow him if he shows up on another station.

Linda Boyd

I'm sorry to see Bruce go. I've listened to Rick Shaw all my life since the 60's and was a big fan and thought the show would go down without him but wanted to give Bruce & Donna a shot. Loved the new show and a lot of his "bits" which reminded me a lot of radio in S. Florida in the 70's, thought he & Donna had chemistry and liked hearing a bigger variety in music. I will always listen to an "oldies" station because that's my music but I think a mistake was made by letting him go. People are so politically correct these days that they just didn't get the show. Bruce you put a lot of fun in the morning show and I'll miss it. Hope you get hired in S. Florida!

David

I have been listening to top forty radio since the fifties when I was in grade school. I'm from NY but was at the U of Miami in the late 60's where I listened to WQAM and WFUN. Was introduced to Rick Shaw,he was great.I listened to him during the school year, and Cousin Brucie and WABC in the summer. I listened to the first FM top forty radio station WOR FM in NY. During the 70's and 80's I was back and forth between NY and South FL. I'm familiar with every radio program and DJ in both areas. Majic 102.7 can't hold a candle to XM radio for oldies. Majic plays the same 100 songs over and over again everyday.I would like to have a dollar every time Lovers Concerto is played. The only good show on the station is on saturday night with Dick Bartley. That's because it is a syndicated program taking requests from all over the country. Bruce Kelly was a fine addition to WMJX. The person who should be replaced is the program director.

Rita

Bruce gone? Just found out. Now I will listen to Majic again. Bruce was just too annoying and grating to listen to first thing in the morning. I agree the 911 calls and his stupid remarks degraded the station. I always liked Joe Johnson and Donna is good with him. Here's to a more intelligent radio station.

Rita

Bruce gone? Just found out. Now I will listen to Majic again. Bruce was just too annoying and grating to listen to first thing in the morning. I agree the 911 calls and his stupid remarks degraded the station. I always liked Joe Johnson and Donna is good with him. Here's to a more intelligent radio station.

Rita

Bruce gone? Just found out. Now I will listen to Majic again. Bruce was just too annoying and grating to listen to first thing in the morning. I agree the 911 calls and his stupid remarks degraded the station. I always liked Joe Johnson and Donna is good with him. Here's to a more intelligent radio station.

Spongebob

I listened to Bruce and Donna for approximately one month and it was horrible. Truth be told, I got tired of Donna when Rick Shaw was around simply because she constantly interrupts conversations. Plain and simple, dump Donna too thee has to be someone much better available.

kip

LET'S FACE IT MAJIC NEEDS TO DO A BETTER JOB AT MIXING UP IT'S PLAYLIST. SOME OF YOU MAKE IT SOUND LIKE BRUCE WAS TRYING TO BE ANOTHER HOWARD STERN.
GROW UP! YOU GREW UP IN THE SIXTIES! ALL THE CHANGES AND SEX REVOLUTION AND MUSIC THAT WAS GOING ON IN THE DAY, AND YOU THINK BRUCE WAS OFFENSIVE? OH PLEASE! WAKE UP PEOPLE! THE REAL ISSUE WITH MAJIC IS THAT, THE PLAY LIST SUCKS! IT DOESNT MAKE SENSE! THEY NEED TO PLAY ALL THE HITS OF THE 60'S AND 70'S NOT JUST THE ONES THEY THINK WE WANT TO HEAR!!!!

Betty

You guys made your first mistake when you got rid of Karen Curtis as the travel person! Now you have dumped Juicie Brucie! What is wrong with you?

Albee

I just found out that Majic dumped Bruce Kelly and I am VERY DISAPOINTED !!!!! I emailed Donna Davis to find out but she never answered my emails. I had to google Bruce's name to find the reason. I will have to find another station to listen to now. I really liked Bruce. I liked his jokes and his comments. Lots of people do not like any kind of change so I think that is why they did not take to Bruce. I think he and Donna Davis were good together even when she disagreed with him it was funny. I will miss him.

A Rat Pak Groupie

If Bruce has to go then Miss Donna needs to be kickin the bricks also. Bruce had some shortcommings, (as we all do) but overall he was a joy to listen to. He had a way of making you laugh most of the time. I think that MAJIC might need to start at the top and clean house because it doesn't seem that management has a handle on this market.

General Manager

It's funny. For someone who is/was so unpopular, how come this is the only radio blog by Garvin getting any comments, much less in the 30's. Fact is Bruce Kelly elicited some kind of reaction from everybody. Isn't that the point of a radio personality ??

Leon

I received an e-mail today from WMXJ, announcing that Joe Johnson is now the full time co-host of the "Morning Show" with Donna Davis.

After I moved out of Florida, last year in December, I kept on listening to Majic through the internet for a while. But every day I started to dislike the programming with/by Bruce more and more. So eventually I gave it up, and I'd tune in at 10AM for Mindy Lang, Ron and Vance.

I am familiar with the style and programming of Joe, and I have now reprogrammed my computer to automatically start the audio stream again at 06:00 on weekdays, to wake up to the voices of Donna and Joe.

Sorry Bruce... you just didn't cut it.

Karen

I just got the same e-mail also. Joe is a great guy but seems like the managers just want the same ol' same ol'. Shoulda kept Bruce Kelly and given him much more time. How did they think that he could be just as popular as Rick Shaw who had 50 years ? I only got in the fun club thing so I could win the money.

Leon

I agree partially with you, Karen (June 18, 2008 @ 1:05P). Bruce could perhaps have been kept on the station. He is a good radio personality. But not in the timeslot starting at 05:30 hours.

Not many people want to wake up in the circus, and for people that want that, there is a broad selection of circus-channels in the South Florida region to choose from. I'm sure that Bruce will find a more suitable broadcasting station in no time.

RANDY BRIDGEMAN

Most people find change rather upsetting/disruptive. So it's no surprise to learn that some listeners still long for Mr. Shaw. With all due respect to Mr.Shaw's fans, they should move on just as he has.

I agree with one of the posters who opined that Magic ought to expand its playlist if it wishes to maintain and even improve ratings. As that person pointed out, there are several very nice songs from both the 60s & 70s which one rarely hears on Magic, if at all. Why not send out a survey form soliciting music choices to as wide a listening audience as possible, collate the results and then taylor the playlist to suit? The songs on the present playlist are too predictable/repetitive.

Also, it is my view that there is far too much talking/chatter. My guess is that the vast majority of listeners tune into this station to listen to oldies, not talk. Just give the audience what it wishes and you'll be alright.

JUDITH V

THANK YOU, THANK YOU, THANK YOU. THERE REALLY IS A GOD, EVEN IF HE MOVED TO SLOW FOR ME.
I AM THE IRATE CALLER WHO SAID BRUCE HAD THE PERSONALITY OF A DEAD WORM. HE WAS RUDE, FULL OF HIMSELF. HE JUST WOULDN'T OR COULDN'T SHUT UP WHEN SOMEONE ELSE WAS TALKING. THE DAY HE SAID ON AIR THAT 102.7 WAS HIS STATION AND HE COULD DO AS HE PLEASED WAS THE SAME DAY I CHANGED MY RADIO STATION. WELL I'M BACK AND PLEASE PLAY MORE SONGS THEN THE LIST YOU NOW WORK FROM.

Dane

I, personally, liked Bruce Kelly. He made it fun to listen to the morning show again. I loved Rick Shaw in the morning, but i stopped listening to the show because of Donna Davis. It seemed to me that she was constantly interupting Rick; always trying to be in the limelight. Her voice was so annoying. So is Mindy lang's! The only reason I started listening to the morning show again was because of Bruce Kelly. I will be listening to another station from now on.

Laura Lombardo

BRING BACK BRUCE....WHERE ARE YOU!!!!!!!!!!

Mr Obvious

BOB HAMILTON IS GONE...Seeya Bob, you dooosh.

Keith

Mindy I hope you take the opportunity, and expand the playlist. Viewing these responses you can clearly see that what most of us want is a less formatted radio station. Variety, surprises and imagination is the key. Formatting an oldies station is really defeating the purpose of an oldies station. Top 40 radio played...top 40 hits, not just genre.

GOOD LUCK MINDY>>>MAKE US PROUD!!!!

Keith

MANNY COOL

WE MISS BRUCE!!!!!!
HE WAS FUN TO WAKE UP IN THE AM!!!!!
A GOOD WAY TO START A DAY IS WITH A GOOD LAUGH.
ALSO
WE WAS COOL AND KNEW A LOT ABOUT OLD CARS!!!!!
MANNY COOL
COOL CARS

The comments to this entry are closed.

-
 
Terms of Service | Privacy Policy | Copyright | About The Miami Herald | Advertise