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118.6 channels and nothin' on

As part of the manic Nielsen urge to count everything -- someday, I'm convinced, the company will attach little black boxes to your lawn to count the leaves of grass there -- they've released a new study that shows that average U.S. home gets 118.6 channels. But the average household only tunes in to 16 of those channels, which explains why a lot of folks are interested in so-called a la carte pricing for cable, in which they would only for the specific channels they order.

Another interesting fact hidden away in the study: Black viewers watch way more TV than anybody else. The average black household watches the tube for 45 hours and 22 minutes a week, compared to the overall American average of 31 hour and 55 minutes. Why that's significant: It accounts for the disappearing black sitcom. Sponsors decided they could do without The Bernie Mac Show, Girlfriends, The Hughleys, The Steve Harvey Show, and My Wife And Kids because they get their messages in front of black viewers on other shows.


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I think I know which is the ".6" channel. It must be ION, which seems to air only 60% programming to 40% infomercials.

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