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Bomb Iran? No, NBC

Every day is December 7 at NBC, which is dropping more bombs than the Japanese did at Pearl Harbor. The place is a Nielsen flat-line: It have a single show in the top 25, and there are 14 series on CBS with Bombs more viewers that NBC's highest-rated. (Law & Order: SVU, in the unlikely event that you're interested.)

Just to make it official, those harpies at Hollywood.com have posted a list of the year's biggest show-business bombs that includes four from NBC. Considering that the list includes not just TV shows but movies, albums, technology (HD-DVDs) and even magazines (TV Guide, sold earlier this year by its beleaguered corporate owners for the munificent sum of $1), that's a considerable achievement.

It's hard to argue with most of Hollywood.com's judgments: "Dead air" would indeed be preferable to the miserable alleged sitcom Kath & Kim; and the viewers deserting Heroes in droves certainly seem to agree that the once-popular sci-fi show is "a one-trick pony" that's "spiraled downward into cliché and convoluted storylines." (Gonna be a lot fewer of them -- viewers, I mean, not cliches and convoluted storylines -- now that the show's executive producer Tim Kring has complained that they're "saps and dip[bleeps].") And though I loved Christian Slater's My Own Worst Enemy, it certainly bombed with audiences -- the ratings were so low, even for NBC, that it was canceled within a month.

But putting Sarah Palin's appearance on Saturday Night Live on the list was just plain dumb. That show brought in 14 million viewers, Saturday Night Live's biggest audience since 1994 and double the number the network's average prime-time audience. (To offer some perspective, the biggest audience ever for NBC's critical darling 30 Rock is 8.5 million.) If that's a bomb, I'm sure NBC would love to be hit again.


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