« Andrew Koenig (1968-2010) | Main | Oceanic 815 was peanuts compared to this »

How to beat 'American Idol'

Skating I don't see why network programmers fret so much about counterprogramming American Idol. Whupping it in the Nielsens is easy. Just spend to $2 billion to acquire the TV rights to the Olympics, and the rest takes care of itself. NBC's Olympics coverage, which last week ended a six-year-long winning Nielsen streak for Idol, beat it again Thursday night. InAmericanidol2 head-to-head competition for the 8 p.m. hour, NBC had 19.2 million viewers, Fox 18. million. You're welcome guys. My people will call your people to tell you where to send the check.

PS: Of course, my strategy is null and void in South Florida. The Miami-Fort Lauderdale area, which had been running 55th in major metro markets in Olympics viewership, has now dropped to 56th, dead last.


Feed You can follow this conversation by subscribing to the comment feed for this post.


Before NBC gets too self-congratulatory, the Olympics (which I have been watching and enjoying) only beat the hour long Results show on Thursday night. Idol handily beat the Olympics on Tues and Wed for the 2 hour apiece performance shows.


You don't have to beat it, just don't watch it.

The comments to this entry are closed.

Terms of Service | Privacy Policy | Copyright | About The Miami Herald | Advertise