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Dolphins fan protest not as effective as possible

I love and admire Dolphins fans.

You are the reason I am employed. You feed my family and put a roof over my head. You are passionate. You are usually well-informed. Many of you are bright. And you're beaten down after a decade of unacceptable results by your once-elite football franchise.

But Tuesday's protest across the street from the Dolphins practice facility in Davie, Fl.?

Not the way to do it.

Firstly, it was hastily planned. It was modestly attended. It was not exactly exactly Martin Luther King's march on Selma, Alabama as you can see by the video I shot below.

The Dolphins recognized the gathering. The club released the following statement through a spokesman:

"We have the most passionate fans in football and they are not shy about letting their sentiments be known. We understand and we are working hard on giving them something to cheer about this season."

And here is the video:

But here is my point:

That is not the way to do it.

A gathering of two dozen Dolphins fans in the middle of the afternoon in the offseason doesn't really touch the team. It doesn't make the team feel your pain. It doesn't move the meter to force change as much as other things do.

What things?

Do. NOT. Buy. Tickets.

Do. NOT. Purchase. Jerseys.

If you are disgruntled with Miami Dolphins LLC, you have to send a message to this business by approaching it in a business manner.

And if you do have to attend the games and purchase $10 beers and $18 sandwiches in the concession stand, then do it on a day when Stephen Ross is likely to be on the field. Arrive early to Miami's home games when Ross is roaming the sideline. And then boo him lustily or chant or otherwise voice displeasure so you get his attention.

In other words, deliver the message to the person with the power to change things. And let him know you are upset in an up-close-and-personal manner.

Golden State Warriors fans took that approach this week. And it is all over the national news. And it embarrassed Warriors owner Joe Lacob. And chances are really good he now understands how toxic he has made things with Golden State fans.

There were 18,000 people gathered at the Warriors' game and they rained down holy heck on Lacob. That is much, much, much more effective than 24 souls holding up signs across from the training facility ... while Ross is home in New York.