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Good article girl, I think that reason most people do not donate because they are unsure of where the money is exactly going!

However I donate and try not to think about that.

Hi my name is Natalie, and I am a googaholic. I grew up as a typical middle class bankers daughter -- not rich, but we spent money as consumers. Now I watch my dad have to cut back as his bank does and I know that my mom won't be frequenting the handmade, family-owned shops that she loves and that hurts the storeowners.

I worry about the long term effects, too. I mean, gas is so expensive that people start cutting back or not driving places and the result is similar.

Great article btw. And I still love the Vow one so much.

I feel by focusing on some the lighter posts on your blog, this article kind of missed the point. With rising gas prices and an uncertain job security, I think people have been cutting back for a while now which is why your blog is so timely.

Money Monk/Googaholic: Thanks so much for the LOVE!

Chic Not Cheap: I'm glad the Financial Times referenced the article. If it takes focusing on the lighter posts to "take the game international," my ego can take it.

Wow congrats again, I am glad so many people are learning about your great blog!
I would prefer it if people recognized on their own the need to be frugal, unfortunately many are forced into frugality. This is certainly a wake up call to look at our earnings and our spending. I know I have said it before on this blog but we need to think long term, if we lose our jobs, get injured or anything else can we support ourselves until we get back on our feet? If the answer is no then we all need to practice being more frugal, get rid of expenses that we really don't need. I say start making changes now so that we are not "forced" into frugality, rather it will become a seamless part of our lives.

Why is it considered sad for people to embrace frugality? We've been a nation of spenders, is it wrong to try to become a nation of savers instead? I don't think so!

We have an over-inflated sense of entitlement, or at least I do! What I buy won't make me happy - the quality of my life is what will make me happy.

I'd just like to have less (or no) debt, and have that monkey off my back as opposed to 300 TV channels, 5 stoves and worrying about how to pay for everything!

I agree with GLM above. "Buying nice things" is a polite euphemism for the raging consumerism that has been our nation's trademark for so long. In fact, as our disposable incomes shrank, we stopped saving and sank into debt rather than give up those plasma televisions and GPS-enabled SUVs, and god forbid anyone suggested, before the housing melt-down, that not every American can own a house with a white picket fence. I think the message still isn't getting through to most people -- they want our government to "do something" about the gas price rather than making permanent changes to their lifestyle to reduce car dependence, and "do something" about wages instead of re-examining our need for frivolous purchases, stress candles included.

I heard the NPR broadcast today and was impressed by what you had to say. I was a Depression baby so I grew up watching my parents' frugality. It rubbed off on me. By buying quality whenever we did buy something, never going into debt except for our house, and saving what we could, my husband and I don't have to worry about finances now. That's a good feeling. Needless to say, we didn't trade in our cars every year and we didn't get rid of appliances because they were out of date. They were replaced when they died.

A final thought: Cooking and eating nutritious food, cutting out empty calories most of the time, taking care of your body and your teeth can save you money and a lot of grief as you get older.

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