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Winners and losers

The e-mails from Republican activists in recent weeks went something like this: Do you want to wake up on Nov. 5 to President-elect Barack Obama?

Democrats also dispatched warnings about the morning after but asked a different question: Do you want to wake up on Nov. 5 and not have done everything you could to elect Obama?

The contrast between these appeals tells part of the story of why Obama was a winner in Florida and nationwide.

Obama's supporters adored him. John McCain had true believers, but overall, his people were more uncomfortable with Obama than they were enthralled with McCain. That's not the kind of motivation that wins presidential elections.

"When you spend all the time talking about the other guy, you're losing,'' said Tallahassee political consultant Brett Doster, who ran President Bush's winning campaign in Florida in 2004.

Click here for the post-election roll call of winners and losers.