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In full page ad, Scott asks 'What is Bill McCollum hiding?'

Bill McCollum will open the Sunday paper in Jacksonville and see Jim Greer's mugshot -- next to his own picture.

It's a familiar sight after the controversial TV commercial and a similar mailer. But rival Rick Scott upped the ante today buying full page ads in seven major Florida newspapers (Times-Union, Pensacola News-Journal, Miami Herald, Tampa Tribune, Tallahassee Democrat, Palm Beach Post and Orlando Sentinel) that asks: "What is Bill McCollum hiding?" It lists the timeline of McCollum's extensive involvement in the Greer scandal.

The lone paper not to run the ad is the St. Petersburg Times. According to the Scott camp, the Times refused to run the ad without giving McCollum the chance to respond. A response from the Times advertising department was not immediately available.