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Poll: Bill McCollum winning. Alex Sink even more. Rick Scott unelectable?

Bill McCollum’s nonstop attacks on Republican rival Rick Scott’s integrity and business record have put him in the lead for the first time, a new poll shows.

McCollum is ahead of Scott by a 34 to 30 percent margin – a huge shift from just a week ago when Scott led 37-31, according to the latest survey from Mason-Dixon Polling & Research, Inc.

Pollster Brad Coker says that both candidates’ reputations are taking a hit as the sling tens of millions of dollars worth of negative ads against each other heading into the Aug. 24 primary election.

“The clear beneficiary of this primary in-fighting is Democratic candidate Alex Sink, who despite the presence of Democratic-pedigreed independent Lawton ‘Bud’ Chiles, leads both McCollum and Scott in general election match-ups,’’ Coker said in a written analysis.

Sink, who has trailed in the Mason-Dixon polls since May, now leads McCollum by a 37-35 margin. That’s well within the general-election error margin of the poll.

That’s not the case when it comes to Scott. She blows him away by a 40-24 margin. Only 42 percent of Republicans would support Scott against Sink -- but if she faced McCollum, he’d receive 69 percent of the GOP support.

Translation: Scott might be unelectable.

Sink leads either way because of the strong support of fellow Democrats – who outnumber Republicans in the state – and independent voters.

Regardless of Sink’s opponent, Chiles garners less than 20 percent of the vote right now.