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In new email, Fernandez criticizes Scott's TV ad

Coral Gables health care executive Mike Fernandez is a man with no shortage of opinions.

In another email sent to Gov. Rick Scott's campaign advisers, he's unimpressed by the quality of Scott's new TV ad. (After all, he helped pay for them, as a million-dollar donor to Scott's campaign). In the email, obtained by the Times/Herald, Fernandez takes aim at the content and style of the ad (Curt Anderson of On Message, Scott's media adviser, called Fernandez a "renegade donor" in a Politico interview Tuesday).

Fernandez, who quit as Scott's campaign finance co-chairman last week, trashed the new 30-second ad that shows Scott speaking from a softer side angle about how his mother struggled to put food on the table and his father's car was repossessed. Fernandez sent the March 15 email to campaign manager Melissa Sellers, campaign chairman Sen. John Thrasher, state GOP chairman Lenny Curry, party executive director Juston Johnson and Hispanic political consultant Ana Carbonell.

"The Governor's ad was sterile (reinforces how people see him). Imagine if he said the same words but the setting was different. Sitting on a park bench, no tie (for God's sake it is Florida), light blue shirt, not white, his family around him and at closing Ann steps in and hand him a grandson. WHAT A DIFFERENCE THAT WOULD HAVE MADE! We can raise $100 m and misspend it and the $$$ is in material.

Ignore me, but you will continue getting my comments because I want him to win.   I know, I don't know anything about politics nor political advertising but I know about sales.... You don't trust me because I am not willing to become a supporting cast member to the "Yes Team"  but trust this, my net worth exceeds $3B, and I made it because I am not stupid and I can sell!

Have a good weekend.


PS. Melissa please give a copy to the Governor. I want him to know what I am saying. I would also like to meet with him and Sen. Thrasher at their convenience.