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Rick Scott gets personal in new TV ad. And drops big money: $2.2 million


Gov. Rick Scott's campaign is going back to the beginning.

In a new ad from his Let's Get to Work political committee, the governor released a 30-second autobiographic spot where he talks about growing up poor and seeing his parents struggle. Consider this the rags part of the rags-to-riches story.

"It's a significant buy: $2.2 million," said Scott's campaign chairman, state Sen. John Thrasher, R-St.Augustine.

The ad serves three immediate purposes: "It's an opportunity to re-introduce him," said Thrasher. It personalizes a governor who has struggled in the polls (this significant buy is earlier than his ad campaign in 2010 when he was a nobody). And it pivots to Scott's raison d'être: job creation.

"What can I do today that’s going to increase the chance that companies are going to hire more people in Florida?" Scott, at the ad's end, says he asks himself. "I want people to have the same shot I had."

Expect Florida Democrats to note that the "riches" part of his bio had the stain of a record $1.7 billion Medicare fraud fine against his former hospital company, Columbia/HCA.

"It's not accurate. Obviously it's a lie....The fact that he made money shouldn't be an issue to anybody," Thrasher said. He then turned to Scott's leading Democratic rival.

"Charlie Crist is a professional politician. He's a professional mud slinger," Thrasher said, saying Crist should answer questions about working for the Morgan & Morgan law firm and how he made his money.