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Tom Steyer's new ad puts Rick Scott's King Ranch controversy in its sights


Billionaire environmentalist Tom Steyer's group, NextGen Climate, is planning to air its fifth ad targeting Gov. Rick Scott, attacking the Republican this time for his controversial secret hunting trip to King Ranch in Texas.

"What was Rick Scott really hunting for in Texas? Campaign cash from the sugar industry," a narrator intones as a wad of cash comes into a rifle's sight. "The same industry that got a massive bailout from Rick Scott, sticking taxpayers with the bill for cleaning up Big Sugar's water pollution. Rick Scott: sweet deals for the powerful few -- not you."

Oh, the irony. 

Scott's rival, Charlie Crist, was once Big Sugar's favorite when he was a Republican governor and inked a land deal with U.S. Sugar. Scott bashed the buyout/bailout, but then became governor and embraced it and now attacks Crist for not closing the deal.

This ad is scheduled to run in the West Palm Beach and Naples-Fort Myers' media markets.

With this spot, Steyer is closing in on $1 million spent against Scott on TV. Steyer has plans to spend as much as $10 million, including a large field organization that, if done properly, could bring environmental voters to the polls in a large and unprecedented way.

Here's the spot.