File this Bloomberg story under how not to set expectations -- albeit the Bush campaign denies setting a fundraising goal of $100 million (but that doesn't make Bloomberg's story untrue):
Jeb Bush's allies are setting a fundraising goal of $100 million in the first three months of this year—including a whopping $25 million haul in Florida—in an effort to winnow the potential Republican presidential primary field with an audacious display of financial strength.
The targets were confirmed by multiple Republican sources involved in finance meetings with Bush's team. They requested anonymity to discuss internal deliberations. One said the point is to persuade some establishment candidates to stay on the sidelines in the 2016 race.
The attempt to intimidate the wide-open field with a shock-and-awe fundraising machine echoes the strategy Bush's brother, former President George W. Bush, used to win the White House in 2000. In 1999, then-Texas Governor Bush raised $37 million in the first half of the year and $29 million in the third quarter, breaking records and pressuring other contenders, such as Elizabeth Dole, Dan Quayle, John Kasich, and Lamar Alexander, to end their campaigns swiftly or decide not to start one.
Note: Posted has been updated, a question mark placed at the end of the headline to reflect the campaign's position.