Marco Rubio makes a pitch for conservatives who feel left out of the political mainstream in the latest TV ad for his Republican presidential campaign -- the kind of message that has succeeded for front-runner Donald Trump and Texas Sen. Ted Cruz.
"This election is about the essence of America," the Florida senator says, looking straight into the camera. "About all of us who feel out of place in our own country. A government incredibly out of touch and millions of traditional values branded bigots and haters."
Rubio's campaign says the 30-second spot will air beginning Tuesday in Iowa and New Hampshire.