Although a recent Univision poll shows him leading among Florida Hispanics, Republican Marco Rubio isn't letting up on trying to build more support from that voting bloc.
The incumbent U.S. senator on Tuesday released his third Spanish-language ad in as many weeks. Similar to the first two, Rubio highlights the story of a constituent and doesn't even mention his opponent, Democratic U.S. Rep. Patrick Murphy.
In Rubio's new 30-second ad, veteran Mario Hernandez talks about how he thought he was already a U.S. citizen and, when he realized he actually wasn't, he said Rubio helped him navigate the bureaucratic process to become one.
Rubio's campaign would not say how much it is spending to run the ad or specifically where it'll air, other than in "major markets."
Rubio -- a Cuban American -- is fluent in Spanish, while Murphy doesn't speak the language. Earlier this morning, Murphy released his first Spanish-language ad.
Image credit: Marco Rubio U.S. Senate campaign / YouTube