Miami Beach Mayor Philip Levine's first ad buy as a 2018 candidate for Florida governor urges listeners to...sign up for health insurance using Obamacare.
It might seem like an unusual way to kick off a gubernatorial campaign. But the radio ads -- a "six-figure" buy funded by Levine's political committee, All About Florida -- help Levine link himself to former President Barack Obama and his signature achievement, a key for Democratic primary voters who in the past lamented that their candidates ran away from the Affordable Care Act.
"President Obama had a vision – that every American have access to affordable health care – and I join with him in urging that every man, woman and child in America be covered," Levine says in the spot. "Visit healthcare.gov now and sign up. Every Floridian has until Dec. 15 to act before Donald Trump, or anyone, has a chance to tear down the Affordable Care Act we waited so long for."
The ads, running statewide, also let Levine speak to Hispanic voters. Levine's Spanish is serviceable; he spoke a line in the language during his campaign launch last week, knowing he will have to appeal to Latino Democrats -- many of them in South Florida -- to have a shot at the Governor's Mansion.
UPDATE: Levine's ad drew the scorn of Florida House Speaker Richard Corcoran, R-Land O'Lakes, who tweeted a link to this Naked Politics post. Corcoran is a potential 2018 Republican candidate for governor and a longtime Obamacare critic.
That set off a bit of a Twitter war with Levine, who is running against at least three other major candidates in the Democratic primary and can only relish being singled out by a Republican calling him "#LiberalLevine."