Gwen Graham is finally making the plunge into television with her first ad buy of the campaign.
The ad buy, worth $1.1 million, according to Politico, will air in the Tampa and Orlando markets starting mid-week.
Graham, a former Congresswoman and the daughter for former governor and senator Bob Graham, is the only one of the four (now five) candidates running on the Democratic side who hasn't yet had a presence on TV sets.
Former Miami Beach Mayor Philip Levine has spent millions already introducing himself to voters on TV and on social media, and leads Graham in most polls. Orlando businessman Chris King has already aired two ads.
Tallahassee Mayor Andrew Gillum hasn't spent money directly on ads, but a Super PAC supporting him has dropped more than $700,000 to attack Graham on television.
“After 20 years of one-party Republican rule, Floridians are ready for new leadership,” said Graham’s campaign manager, Julia Woodward, in a statement. “We’re excited to share our positive message with even more Democrats across the I-4 corridor.”