National Republicans are getting serious about trying to beat Donna Shalala.
The Congressional Leadership Fund, a super PAC aligned with House Speaker Paul Ryan, is running a Spanish-language ad targeting Shalala starting today. The six-figure buy on TV and digital platforms is the super PAC’s first foray into retiring Rep. Ileana Ros-Lehtinen’s district, a Miami-based seat where President Donald Trump lost to Hillary Clinton by nearly 20 points.
The ad titled “$7” tries to portray Shalala as out of touch with working class voters in the district, noting that she lived in a mansion that eventually sold for $9 million while serving as the president of the University of Miami and led the university when its janitorial staff went on strike because their wages amounted to about $7 an hour. Shalala’s Republican opponent, former TV journalist Maria Elvira Salazar, levied a similar attack on Shalala during a recent Telemundo debate.
“Donna Shalala is just another politician who puts herself first,” said CLF communications director Courtney Alexander. “As president of the University of Miami, Shalala lived in a $9 million mansion, but only paid university janitors $7 an hour while denying them health insurance. Donna Shalala is out for herself, not Floridians.”
The ad includes footage of a mansion juxtaposed with Shalala giving a speech in her UM regalia while criticizing her leadership when university janitors went on a hunger strike over low wages, attacks that she also faced during the Democratic primary.
“As president of the University of Miami, Shalala lived in a nine-million dollar mansion,” the ad says. “But only paid university janitors seven dollars an hour while denying them health insurance.The scandal made national news and Shalala was called an enemy of the working poor.”