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Businesses and social media

Last we, we wrote about businesses and social media -  how companies like Darden Restaurants, which handle a group of chains including Olive Garden and Red Lobster, are handling their social media outreach. The businesses had gotten together for a South Florida Interactive Marketing Association event that featured Pete Blackshaw, a Nielsen executive who handles digital web strategy.

I also spoke with Blackshaw for this week's video show:

He offers some really interesting advice, but I wonder how many companies follow that. How does your business or brand handle social media?


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