Small Business Spotlight: USP Motorsports owner's road to riches was slow and steady, unlike his Orange Lamborghini
By Nancy Dahlberg / firstname.lastname@example.org
Turbocharging and test driving some of the fastest cars on the road: Just another day at the office?
For Chris Green (pictured above), founder of USP Motorsports, it is. The 35-year-old Coral Springs small-business owner, who started the company when he was 18, will be featured this week on CNBC’s second season of “Blue Collar Millionaires: Dirty Stinkin’ Rich,” a show that celebrates America’s self-made successes.
Green grew up modestly in the South Miami area, the son of a single mom. He sold candy to make money before turning to selling $60 car speaker boxes he built himself out of the family’s garage while in high school.
“I wasn’t exactly the best student in school, put it that way,” Green said.
They moved to Broward when Green was 15, and by the time he graduated from Coconut Creek Senior High School, he had saved up $5,000 in a bubble gum jar to rent 1,200 square foot space and had incorporated USP Motorsports. The venture combined his interest in car audio with his love of fast cars, because he also taught himself how to modify a car’s computer to make more horsepower, a service he began doing for his customers, while also providing custom parts. That was his start to his road to riches. But Green says it was passion, not the pursuit of dollars, that fueled his drive to succeed.
Far from being an overnight success, Green described his entrepreneurial journey as slow and steady. In the next few years, Green began adding high-level repair services for these fast cars. “I had no schooling for this stuff — it was literally 20 hour days just doing and doing and doing,” said "Green said. Even now when he hires specialists for his shop, he is not impressed with degrees and certifications: “You have to put your time into it.”
USP Motorsports was chugging along, and Green began to make a name for himself drag racing cars around the country —even winning races with a turbocharged Volkswagen Jetta, which is still on display at his Coral Springs location. In 2008, he began putting his business on the Internet and started to see opportunities beyond being a retail grease monkey in his shop.
Today, USP Motorsports, with 20 employees, is a repair shop, bricks-and-mortar retail location for custom parts and accessories and an e-commerce business for selling car parts worldwide. The company hit its first million in annual revenues in 2008.
“By 2012, it was a $3 million company, and last year, we did $7 million, and I hope to be in the $9 million range this year,” said Green, who owns an orange Lamborghini Superleggera with the license plate “NO DEGREE.”
Green is the second South Florida business owner to be featured on “Blue Collar Millionaires” this season. Antonio Ofer Sustiel, aka The Flooring King of Fort Lauderdale, was featured Jan. 4.
Each half-hour episode explores three success stories. Green’s episode is scheduled to air on CNBC at 10 p.m. Wednesday.
South Floridians are becoming regulars on business and reality TV shows. A dozen or so entrepreneurs have appeared on ABC’s “Shark Tank” over the years, and some have been on CNBC’s “The Profit.”
On Tuesday night at 10 p.m., Luke Freeman, founder of Wizard Creations, a Fort Lauderdale marketing and promotions company that makes custom T-shirts, hats and other branded products for clients including South Florida’s professional sports teams, Carnival Cruise Lines, University of Miami, Florida International University, ADT, Boca Regional Hospital and others, will appear on an episode of CNBC’s “Billion Dollar Buyer.” “We’re an underdog fight story,” Freeman told the Sun Sentinel about the $5 million company. On the show, Freeman will try to strike a large deal with restaurant operator Landry’s. He’s sworn to secrecy about whether Wizard Creations wins the contract.