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Boca startup TrackableBusinessCards names ambassador, is selling its product

Local South Florida-based startup TrackableBusinessCards announced Tuesday that Steven Burda has been named ambassador spokesperson to the company.

Tbc logo w tagline3 Burda, who is one of the most connected people on LinkedIn, will head up a public awareness campaign  for TrackableBusinessCards, said Andrew Danciu, who co-founded the Boca Raton company with Nick Guerra.  Burda has previously worked at Boeing, Sunguard Data Systems, Lockheed Martin and Citigroup. Currently his Linkedin connections are around 50,000 and he has nearly  300,000 Twitter followers.

TrackableBusinessCards, which will be working at the Technology Business Incubator at the Research Park at Florida Atlantic University, provides  specialized business cards that link to things you can sell on the mobile web. When a company employee gives you his or her business card, you can use your smartphone to scan the card’s barcode to buy special promotions, the company said. The cards provide the ability to track who drove that sale so commissions can be paid. Additionally the cards provide a link to a member's online destinations like Linkedin, Twitter and Facebook.

Danciu  said the company, now a team of four that launched last year,  is already selling its cards. It prints from eight locations around the country, and uses 3dCart, a Margate-based  shopping cart company, to handle back-end affiliate tracking.