From almost 15,000 small businesses that entered the Intuit Small Business Big Game competition, a Hialeah company won a spot among the top 20 semifinalists and is hoping that its longer-lasting all-natural charcoal will be the ticket to winning a spot in a 2014 Super Bowl ad.
Kebroak BBQ Co., run by Sebastian and Julia Bussert, sells a hardwood charcoal that is a healthier way of doing BBQ because it has no added chemicals and it burns hotter and longer than regular charcoal briquettes. The five-person small business, launched in 2010, sells over the Internet nationwide as well as to restaurants and supermarkets.
Kebroak, the only company in Florida to advance in the competition, and the other semifinalists will play for the ultimate prize – a 30-second custom television advertisement that will air during football's biggest game on Feb. 2, 2014. In the initial rounds of the program, these business owners told their stories in 90-second videos and rallied their fans in an online vote.
Julia, who is from El Salvador, and Sebastian, who is from Germany, said that theirs is a true family business. The company is based in Hialeah but the the product is made in Central America, and Julia’s father and mother, Julio (pictured here with Sebastian) and Saumuy Suriano, manage production from there.
“We are very thankful to Intuit -- this competition has been a fun way to involve even more family. For instance, the video was created and put together by my sisters Alexandra and Sau, and we had the input from the rest of my siblings, Michelle, Julio and Brian,” said Julia.
As the contest nears completion, Intuit's 8,000 employees will vote to determine the final four announced on Nov. 11. The public will then vote online on the Small Business Big Game website through Dec. 1 to select the ultimate winner.
Visit Kebroak’s profile page in the competition.