You may recall SWOL, Soccer Without Limits, began focusing on creating mobile fantasy games as an extension of its popular soccer content platform. Just in time for the World Cup soccer-mania, the Miami startup released its first game, Fury 90, this week in the Apple iTunes store, and after just a couple of days more than 50,000 games have already been played in the app.
But watch out. According to the reviews, it’s highly addictive.
Fury 90 is a hybrid between a social game and your traditional fantasy game. You can quickly create your team, challenge your friends and celebrities, talk trash in an in-game messaging tool complete with soccer specific stickers and earn different achievements as you level up in SWOL’s XP (experience points) system, says Adam Davis, co-founder and CEO of SWOL.
“We think the traditional fantasy model is broken especially with millennials, which is why we created a fantasy simulation where the entire game is based off of players' real life form but after selecting your team you are allowed to immediately challenge your friends and celebrities in a fast-paced simulation. Hence the drama of 90 minutes in 90 seconds,” says Davis, adding that SWOL has been working on the game for much of the past year.
A few of Fury 90's celebrity users are also active players. These include Lukas Podolski, Arsenal star and German National team player, and Leandro Damiao of Santos. SWOL co-founder Danny Karbassiyoon is a former Arsenal player and scout and Davis is a former agent so they will be leveraging their relationships to bring more soccer celebrities into the game.
"It's a new type of fantasy game for people who have lived with soccer on the Internet. They know all the data and stats around a player and they want to test their knowledge," says Davis, "And of course that want to prove to their friends on social media that they are the best. The competition is bound to get intense over the World Cup and then continue into next season."
After the World Cup edition of game, watch for SWOL to roll out a unique new feature to address its "gaming for good" philosophy. SWOL, based at Venture Hive and part of the accelerator's first class, has held events and campaigns to fight racism in soccer.