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eMerge Americas Techweek: Pitbull shares his story, thoughts on Miami tech


Closing the eMerge Americas Techweek conference at the Miami Beach Convention Center was a mainstage chat between eMerge founder Manny Medina and Armando Christian Pérez. Best known as a rapper, Pitbull is also a serious businessman and 305 booster who thanks one of his teachers, Hope Martinez, for turning him on to a professional rap career. These days his portfolio includes branded vodka, cologne and fashion accessories. He’s also entering the tech space.

The key ingredient to his success: Hard work. “I’m in a business where 90 percent of [success] is hard work and 10 percent is talent,” he said. “I”m not the best rapper but I’m the hardest working one.’’

That industrious work ethic, a sharp strategy and Miami’s fast-growing, international sensibility are all part of his formula. “See how fast the city is growing? This is going to be silicon paradise. . . . We can interrupt and then tell them, excuse me, we’re here to disrupt. We’ve done it in music and we can do it with tech.’’

His advice to the tech crowd: “It’s not a sprint, it’s a marathon.’’

Jane Woodridge