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New Fort Lauderdale startup leverages beacon technology to help enterprises

BluVision announced its launch Tuesday to provide enterprises with a full Bluetooth beacon cloud-based control solution and ecosystem. The Fort Lauderdale-based startup developed BluZone, an end-to-end Bluetooth beacon hardware and Software as a Service (SaaS) platform for beacon management.

BluVision is brand new, but the company has more than 12 years of experience in Bluetooth design. It’s BluZone can be incorporated with its BEEKS line of Bluetooth Low Energy (BLE) software and hardware, helping businesses adapt the latest beacon technology for a wide range of applications, such as retailers keeping track of shoppers’ tendencies and offering coupons based on such habits; airlines locating lost passengers and guiding them to the proper gate to ensure on-time boarding; and medical professionals receiving relevant records, as a patient enters an examination room. According to ABI Research, the availability of BLE beacons is growing quickly, with more than 60 million units expected to hit the market by 2019.

“As the beacon management market is expanding rapidly, we are focused on maintaining our strong growth in this sector, through innovation and the development of strategic partnerships,” said Jimmy Buchheim, CEO of BluVision, in a statement. “Our company’s focus will be to deliver comprehensive enterprise beacon hardware, software and network solutions for Android and Apple iBeacon protocols.”

BluVision already has 25 employees, the company said.