Munchkin Fun, a Miami-based startup, acquired a local competitor and expanded into Palm Beach County, the company announced Wednesday. With the move, Munchkin Fun, which offers a platform for kids’ activities, now connects with over 30,000 parents every week throughout the tri-county area.
Munchkin Fun is a digital calendar, newsletter and booking engine for helping parents find and book activities to do with their families. Its regional websites aggregate hundreds of local classes, camps, classes and activities into one interactive platform; while its curated newsletter highlights the top 10-20 activities for the upcoming week.
“Palm Beach was a natural expansion for us. Both our readers and our advertisers were asking for expanded coverage," said founder Valerie Schimel, pictured here. "South Florida has so many incredible things going on and we’re so happy to be sharing them with 30,000 parents. We want to grow quickly and provide as many parents as possible with the info they need to have fun with their kids."
Munchkin Fun, the Miami Herald Business Plan Challenge winner in 2014, launched in Miami in 2012 and debuted in Broward in January 2015. The undisclosed Palm Beach acquisition increases Munchkin Fun’s customer base by 50 percent, she said.