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Former Vevo CEO joins Magic Leap's executive team

More high-level talent is flying to Magic Leap.

Magic Leap said  today that it has named Rio Caraeff its chief content officer. Caraeff formerly was president and CEO of Vevo, a leading all-premium music video and entertainment platform with over 10 billion monthly video views globally. Prior to co-founding Vevo in 2009, Caraeff spent more than 20 years in technology, strategy and new business across all areas of entertainment for such companies as Universal Music Group, Sony Pictures Entertainment, Sony Digital Media Ventures, Sony Music Entertainment and Capitol Records Group.

“My head exploded when I first experienced what the Magic Leap team was working on,” said Caraeff. “It is certainly the most exciting development in media and technology that I’ve ever seen, which is why I had to do whatever it takes to join the talented team that Rony has assembled."

Caraeff will be responsible for the development, operations and business management of Magic Leap’s cloud-based ecosystem and media network.   The secretive and heavily funded Magic Leap says it is developing a new "mixed reality" computing platform that will enable people to interact with the world in ways never before possible. Magic Leap, with hundreds of employees and many of them working in its base at  DCOTA  in Dania Beach, also has offices in  Santa Cruz, Los Angeles, Mountain View, Seattle, Austin, the UK and New Zealand.

“I am excited to welcome Rio to the Magic Leap family. Rio grew up around musicians and computing, and he and I both share a love of creativity, art and technology,” said CEO Rony Abovitz, in a press release. “This mutual passion for building new mediums and experiences with artists and creatives is the heart and soul of Magic Leap.”

In April, Magic Leap brought Yannick Pellet aboard as  senior vice president of software engineering reporting to Abovitz. He had  served as a VP at Samsung Research America, where he built software platforms for a multitude of mobile phones and tablets. In December, Magic Leap announced that sci-fi author and futurist Neal Stephenson would be the company’s chief futurist, and Scott Henry, an executive at  Beats Music and Beats by Dr. Dre, would be its CFO.

More recent coverage of Magic Leap here and here.

 

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